The exact point where Design Thinking, Lean Startup, Agile meet together
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The document explores the integration of Design Thinking, Lean Startup, and Scrum methods in innovation processes. It emphasizes a human-centered approach, continuous engagement, and iterative development to create products that meet customer needs effectively. The author discusses how each methodology contributes to problem-solving, prototyping, and the role of empirical measurements in refining ideas and achieving market fit.
The exact point where Design Thinking, Lean Startup, Agile meet together
- 1. Il punto esatto dove si incontrano Design Thinking - Lean Startup – Agile (A personal Journey) EMILIANO SOLDI #AVMI @AgileTriathlete
- 2. I GAVE A DEEPER LOOK INTO IT
- 3. Well, it was not that simple to create a clearer picture to me
- 5. “Executing an idea which addresses a specific challenge and achieves value for both the customer and company” INNOVATION IdeatoValueCommunity
- 7. “Translating observation into insights, and insights into products and services, which will improve our lives“ The Mission of Design Thinking - Tim Brown, CEO of IDEO
- 8. “A new way of looking at the development of innovative new products, based on fast iteration, customer insight, a huge vision, great ambition. All at the same time.” Eric Ries, The Lean Startup
- 9. “Help People to address complex adaptive problems, while productively and creatively delivering products of the highest possible value” Scrum Framework - Ken Schwaber & Jeff Sutherland
- 10. OK, LET’S DO SOME ORDER
- 11. WHAT DO THEY HAVE IN COMMON?
- 12. PEOPLE CENTRIC
- 13. USER AND CUSTOMER CONTINUOUS ENGAGEMENT
- 14. Leveraging on members’ differences, such as nationality, profession, cultural background, age, education, seniority, approaches, expertise, by exploring problems through different "lenses" DIVERSITY
- 15. ITERATIVE
- 16. Creation of tangible and concrete output at each iteration
- 17. EMPATHY Peculiar ability of human beings to deeply understand others by seeing, feeling and experiencing things, the way they do it
- 18. HOW CAN THEY BE INTEGRATED, LEVERAGING ON EACH OTHERS’ POTENTIAL?
- 19. DESIGN THINKING
- 20. TimBrown,CEOofIDEO “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success”
- 21. Discover Define Develop Deliver Gathering Insights Focus on problematic area Idea Prototypes realization to explore possible solution Selection and delivery of the best solution Problem Problem Definition Solution Design Council THE DOUBLE DIAMOND MODEL
- 22. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Deeply understand the people for whom you are designing for Circumscribe the problem based on emerging intuitions Brainstorming on ideas and possible solutions Create a tangile representation of the possibile solutions Come back to the people you are designing for, to show prorotypes, test ideas and gather feedback DESIGN THINKING CYCLE Stanford d.school
- 23. EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Learn from prototypes and stimulate new ideas Learn from users through testing Tests can help produce new ideas Tests provide insights that could help to redefine the problem Steps must be thought as non-sequential. They often occur in parallel, iteratively. Stanford d.school DESIGN THINKING CYCLE
- 24. “Prototypes slow us down to speed us up. By taking the time to prototype our ideas we avoid costly mistakes, such as becoming too complex too early & sticking with a weak idea for too long” TimBrown,CEOofIDEO
- 25. Teams mostly handle qualitative data Members work together closely, intensely in one team space Members work without separating for individual work tasks DESIGN THINKING – TEAM WORK
- 27. BUILD PRODUCTS PEOPLE REALLY WANT. QUICKLY, CHEAPLY, LEAN.
- 28. Lean Startup is built on the scientific method and the idea of testing assumptions through experiments. A strict approach to generate learning on a particular domain, when there are many white spots and a high level of uncertainty. SCIENTIFIC METHOD
- 29. Transform Learning and Knowledge into Ideas Quickly Build and Ship small set of product Features Strict Measurement to lead Learning Pivot / Persevere IDEAS BUILD PRODUCT MEASURE DATA LEARN LEAN STARTUP CYCLE
- 30. “Ask most entrepreneurs who have decided to pivot and they will tell you that they wish they had made the decision sooner” Eric Ries
- 31. “A MVP is the minimum set of features necessary to engage early adopters and start the learning-feedback loop” A MVP is a prototype at its heart but ahead in the product development process. An MVP will be created once you already tested out core hypotheses, through prototyping. Wikipedia MVP - MINUMUM VIABLE PRODUCT
- 32. Teams transform their market insights, assumptions and goals, in metrics Members prioritizes business hypotheses and potential testing scenarios Those hypotheses ofte can be tested independently by team members Test results evaluation asks the team to meet again in person and discuss how to proceed futher LEAN STARTUP – TEAM WORK
- 33. MODELS INTEGRATION Prototypes MVPs problem-solution-fit product-market-fitproblem statement possible solutions Users Engagement Observations Empathy Ideation Workshops Market Analysis Pivot Persevere MVP Creation Problem
- 34. SCRUM
- 35. Product Backlog Sprint Backlog Potentially Shippable Product (PSI) Daily Scrum Sprint Execution Sprint Review Sprint Retrospective Sprint Iteration (2-4 weeks) SCRUM CYCLE Product Owner Scrum Master Development Team Sprint Planning Research and identify viable markets, technologies, and product capabilities Develop products and enhancements Release products and enhancements frequently Sustain and renew products
- 36. Teams work on stories and tasks and results become as concrete as possible, ending up in product features Members develop parts of solutions as individuals, in pairs or in smaller groups Level of interaction between members is lower than in design thinking. SCRUM – TEAM WORK
- 37. MODELS INTEGRATION Problem Users Engagement Observations Empathy Ideation Workshops Prototypes Market Analysis MVPs Pivot Persevere problem-solution-fit product-market-fitproblem statement possible solutions MVP Creation PSI Biz. Value driven Increment. dev. Product Backlog Mngm. Inspect Adapt Adaptive Dev.
- 38. Focus on Learning Focus on Dev Creativity Driven Value Driven Data Driven Prototypes MVPs DESIGN THINKING Empathize with people, define and Ideate new possible solutions to find a good problem-solution-fit. LEAN STARTUP Select small sets of features (MVP) for solving the core problem; then execute full build- measure-learn cycles and pivot or persevere until a good product-market-fit is found. SCRUM Build and deliver the product incrementally, by actively managing the risks inherent in new product development. Product MODELS MATRIX
- 39. Relentlessly rely on principles while adapting practices Always trust the process: never stop to trust the people Diverge and converge continuously to increase creativiry & productivty Rotate in pairs or subgroups, for fast knowledge dissemination and parallelization Empathy is key to develop team trust and engagement Clear straightforward story to tell, to test prototypes and gather good feedback LESSONS LEARNED