The five major mistakes

mohammed sherbiny NOVARTIS PC GALVUS 1

 1% die
 3% move away
 4% naturally float
 5% change on a friend’s recommendation
 9% can buy if cheaper somewhere else
 10% are chronic complainers
 68% go elsewhere because the people they
deal with are indifferent to their needs

Don’t buy from you?
71% of people buy
from you because they:
Like You
Trust You
Respect You
Buy from you?
No Need
No Money
No Hurry
No Desire
No Trust

1) They fail to organize their day’s work
2) They don’t think creatively to solve their
own or their customers’ problems
3) They don’t know how to handle objections
4) They can’t motivate themselves
5) They lack the ability to communicate
effectively

Lack the skills
Poor work habits and planning
Waste a lot of time between the calls
We always quarrel with time!We always quarrel with time!
It is too short to do somethingIt is too short to do something
&&
So long to do nothing!So long to do nothing!

o Prepare a schedule for each week/day.
This takes time, care and thought
o Ask the following questions:
Do I have an efficient schedule?
Whom to call-on today? Why?
Do I have enough information about the customer?
If he buys my product, what will be his most important gain?
What is the dominant buying motive? Is it fear, greed,
ambition, love?
What are the objections that he may raise?

M.Reps.don’t think creatively to solve
their own or customers’ problems
Some thoughtsSome thoughts
How can I sell my product when it is little or not better
than that offered by our competitors?
How can I keep my morale high when selling gets tough?
How can I show my customer the way to get more profit
in selling my products?
How can I sell a slow moving but good item?
To be a great championTo be a great champion
you must believe you areyou must believe you are
THE BESTTHE BEST

o Imagination is more important than knowledge for knowledge is
limited, whereas imagination embraces the whole world.
o Gather facts which bear on the problem and its possible solution.
o We should not accept opinions until we know all facts.
o Write down every idea that comes – good or bad.
o Check each idea against our definition of the problem.
o Ask outsiders / customers or insiders / team to pass on promising
ideas
Remember that good ideas just flow when you need them

This happens due to:
 Poor selling skills (listening – probing – asking
for business)
Inadequate knowledge (product or customer)
Excellent competitors profile
A problem is a chanceA problem is a chance
for you to do your bestfor you to do your best

Don’t argue
Good knowledge of product features
& benefits and customers’ needs
Cushion the answer to every objection
“Softening answers” = I understand
your concern
Don’t fail to listen
Don’t neglect the “unsatisfied need”
of our service/product
Nothing venturedNothing ventured

Nothing gainedNothing gained

+ Add Benefits of quality
– Subtract Disappointments of cheapness
× Multiply Pleasure of buying something good
÷ Divide Cost over a period of time
People forget pricesPeople forget prices
but never forget poor qualitybut never forget poor quality
or a poor choiceor a poor choice

Inadequate management style /
lack of acknowledgement
Give up easily
Consider work as only a job /
No passion for selling
Lot of failures
Poor company / product profile
Most people want toMost people want to
improve themselves, but notimprove themselves, but not
many want to work at itmany want to work at it

Believe in yourself and your product
If others can do it, I can also do it
Use mind pictures to see in your mind
a picture of doing a good job and getting
a proper acknowledgement and recognition
Don’t just think about it – Just move ahead
Associate with people who are self-motivators
No one knowsNo one knows
what he can dowhat he can do
till he triestill he tries

that yourthat your
customer,customer,
clientclient
or guestor guest returns …returns …

Barriers for good communication:Barriers for good communication:
Knowledge
Language
Attitude
Assumptions
Poor body language
Bad timing

o Stick to short, familiar and specific words.
o Use repetition (only if needed), provided that
every sentence or form is different from the other
(freshness – novelty)
o Don’t use unnecessary words to express an idea
o Put the strongest claims or words at the best time
(beginning or end)
o Have a training to improve your weak areas
o Know your product / customer

o Always be pleasant to them, even if they are not
pleasant to you.
o Welcome their suggestions about how you could
improve in your job.
o Graciously receive and handle any complaints or
problems.
o Smile even during those times when you don’t
feel like it.
o Go above and beyond to care for a customer.

 The fear of loss is greater than the desire for gain.
 Need to establish in your customers’ mind the fact
that he is safe in dealing with you, that he won’t
lose (either money or “face”) by buying from you,
but will lose (product benefits) if he doesn't buy
from you.
 Don’t just convince, persuade – give good advice
in advance.

High
product &
market
knowledge
Customer
/ customer
network
knowledge
Superior
relational
skills
right
selling
attitude[ ]+ ++ x
High
achievement
drive = Great personal
salespower

The five major mistakes

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The five major mistakes