This document provides guidance on handling objections from prospects. It outlines 5 key steps: [1] Listen without interrupting to understand the prospect's perspective; [2] Acknowledge what was said to show you understand their concerns; [3] Probe with open-ended questions to gather more information; [4] Answer objections by providing facts and data, and linking the response to the prospect's needs; [5] Confirm that the answer addressed their concerns and ask if any other questions remain. Following this objection handling process helps salespeople have an open dialogue with prospects and make a beneficial decision.