The Future is Incremental
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The document discusses the development of digital services in museums under uncertain conditions, emphasizing the need for incremental and data-driven approaches. It highlights the importance of understanding audience perceptions of 'good enough' digital experiences, particularly in relation to mobile device usage. The role of a robust data engine is also underscored as vital for the efficiency of digital museum services.
The Future is Incremental
- 1. Andrew Lewis The Future is Incremental Developing digital services in unstable conditions MuseumNext 13 May 2013 @rosemarybeetle Victoria and Albert Museum
- 2. Service development + Digital Rapid-release incremental development Data-driven foundation Your brain today
- 5. ASSUMPTIONS Product lifespans are short
- 7. Change in museums and change in digital All museums look like this All digital is well cool and cutting-edge Technology changes fast and unpredictably
- 8. Continuous development is good for Stable conditions Continuous development is risky for Unstable conditions
- 9. Traditional continuous development (after Christensen) Performance or quality of service time
- 10. Disruptive technology (after Christensen) Performance or quality of service time Alternative services meets audience’s need EVEN IF THEY ARE NOT “AS GOOD” AS YOURS DISRUPTION OCCURS
- 11. Enough theory…
- 12. Good Good enough
- 15. Continuous development – e.g. Museum website 1998 2002 2008 2013
- 16. Development of consumer technology for web 1998 2002 2008 20132010 For many people , this is good enough web access (e.g quickly on the sofa) DISRUPTION RISK What do audiences think is “good enough” web on their access device of choice?
- 17. Ways of thinking
- 18. Complexity Unpredictability Unpredictable and complex Predictable and simple Predictable but complex Digital turbulence Unpredictable and simple
- 19. The nature of things…
- 20. Museum characteristics + + Collections Spaces Knowledge
- 21. Digital characteristics ++ + Data Connections Devices + kit
- 23. Characteristic behaviour in different contexts
- 24. Digital characteristics ++ + Data Connections Devices + kit
- 25. Mobile – user behaviour 9.8 17.9 12.513.1 28.6 16.8 18.3 35.0 21.9 0 5 10 15 20 25 30 35 40 Whole site Visit Us Whats' On Percentage growth in use of V&A website on mobile devices (phones and tablets) Jan-12 Jul-12 Jan-13
- 26. Trends towards mobile web visits 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 V&A Visit Us pages % of Mobile device (May 2011 – April 2013 mobile non-mobile
- 27. Most used navigation on the V&A website 12 4 3
- 33. Collection object records Media assets Events Shop products Articles Opinion Learning resources
- 34. For many people , this is good enough web access (e.g quickly on the sofa) DISRUPTION RISK
- 36. The heart of the matter…
- 37. digital
- 38. is
- 39. data data data enginerobust data engine
- 40. a robust data engine is the true heart of an efficient and scalable digital museum service
- 43. Characteristic behaviour in different contexts
- 45. AAAARRRGH! I’m late, where the hell is the museum?
- 47. What does incremental mean?
- 48. Continuous development – e.g. Museum website
- 49. Timeline of digital data-driven strategy at the V&A 2008 2009 201320112010 2012
- 50. The nature of blog traffic Blog A Blog B Blog C Blog D Blog E A+B+D+D+E
- 51. Learning Research Artist in Residence Poster collection Engraved ornament V&A Network The NetworkBlog post – level reuse
- 59. Digital delivery content delivery menu Buffet - Help yourself Auto-published in normal business procedure À la carte - fixed menu Choice is simply how many of each Digital content programme Specials – not on the menu Possible at chef’s discretion New technologies
- 61. Make your data ready to go Keep making working stuff better Release and go with new features
- 62. Andrew Lewis Thank you http://linkd.in/andrewlewis http://twitter.com/rosemarybeetle Victoria and Albert Museum Download this presentation: V&A Digital Media blog: slideshare.net/AndrewLVandA www.vam.ac.uk/digitalmedia
Editor's Notes
- #2: Information scientist with 13 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff…Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager.Projects – large-scale website redesign, content programme management, self-issue services,automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.