The Future of Influence - how the audience, content + media is changing how and why we share
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The document discusses how the landscape of influence is evolving, particularly regarding audience engagement and content sharing. It identifies six key 'weapons of influence' and highlights major trends such as authenticity, commitment, and relatability as vital for content creators. The focus is on connecting with audiences in a genuine and human manner, deviating from traditional polished branding to foster deeper engagement.
The Future of Influence - how the audience, content + media is changing how and why we share
- 1. the future of influence how the audience, content + media is changing how and why we share by Tara @missrogue Hunt Truly Social Inc.
- 4. 50 years
- 5. one day to get 50 million views
- 6. WHY?
- 7. HOW?
- 8. but can we reverse engineer this into another viral hit?
- 10. content that spreads has similar characteristics… HOWEVER
- 11. content with similar characteristics doesn’t always spread.
- 12. – science + lots of studies “There is no singular, typical way in which ideas become popular.”
- 15. HOW
- 16. WHY?
- 18. audience
- 19. 6 weapons of influence:
- 21. 1.reciprocity
- 22. the practice of exchanging things with others for mutual benefit
- 23. “Thanks Tim!”
- 25. 2.consistency
- 26. https://www.flickr.com/photos/markklotz/6315857220 the desire to remain committed to one’s word or ideals.
- 29. 3.social proof
- 30. looking to other people to help us make up our minds.
- 31. http://howardznotes.com/2014/11/29/information-cascade-and-stock-market-bubbles/ information cascade a social chain reaction in which people share stuff because everyone else is.
- 32. 4.liking
- 33. the more we like someone, the more we trust them.
- 36. 5.authority
- 37. leveraging expertise or existing influence to spread a message.
- 38. 6.scarcity
- 39. creating the perception of a shortage of time or supply.
- 41. the ‘weapons’ of influence haven’t changed
- 42. content
- 45. relatability authenticity intimacy engagement <- reciprocity <- consistency <- liking <- liking social proof
- 46. authority scarcity “the new authority is authentic personal experience” “the new scarcity is attention”
- 47. LOLZ
- 48. 3 major content trends: authenticity commitment relatability
- 49. authenticity
- 50. this is you this is your audience ❤
- 51. traditional industry focuses on… high level production actors multiple camera angles polish + perfection HD cameras branding cool b-roll stuffy scripts “brand consistency”
- 53. human + intimate
- 54. the new creators focus on… talking directly to the audience using colloquial language being passionate about your subject matter being excited about your subject matter being vulnerable being human + not worrying too much about mistakes
- 58. if you want an audience to commit to you, you need to commit to your audience.
- 59. relatability
- 60. the rise of the niche
- 64. people want content that speaks to their experience.
- 66. media
- 72. 1.8billion pieces of content on Facebook.
- 74. 85million photos and videos posted to Instagram.
- 75. 300thousand new videos uploaded to YouTube.
- 76. DAILY(that’s a lot of noise to break through)
- 77. be relatable.
- 78. commit to the long term.
- 79. be authentic.
- 80. https://www.flickr.com/photos/alant79/10307934023 your ability to influence is directly correlated with your ability to connect with your audience.
- 81. thank you.
- 82. "Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it." - Entrepreneur Magazine, 2013 @missrogue youtube.com/tarahunt Truly Social Inc. Truly Social Inc. helps small and mid-sized businesses become creators. From defining the audience to developing a unique show strategy to helping you find your voice to getting you up and rolling and well on your way to growing your audience, TSI is your helpful creator sidekick. Toronto, ON www.trulysocial.ca / www.tarahunt.com 647-992-2951