How to REALLY unlock word-of-mouth
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The document discusses the importance of community density in amplifying word-of-mouth marketing, highlighting that communities with concentrated relationships facilitate the spread of information and ideas. It emphasizes the steps to engage with a community effectively, such as showing up frequently, building trust, and fostering ownership among community members. Additionally, it warns against the noise that can hinder community building and encourages finding and creating density to establish meaningful connections.
How to REALLY unlock word-of-mouth
- 1. the no bull secret to unlocking word-of-mouth Tara @missrogue Hunt
- 3. https://www.flickr.com/photos/seandavis/12521639624/ “people who share interests, intent, beliefs, resources, preferences, needs, and risks in common, affecting the identity of the participants and their degree of cohesiveness.” community Tara @missrogue Hunt
- 4. 7% 86% of consumers whose purchase decisions were somewhat influenced by word of mouth from people they know. Deloitte Study, April 2014 Contagious: why things catch on - Jonah Berger of word of mouth happens online…yes…only 7%. Tara @missrogue Hunt
- 5. https://www.flickr.com/photos/badgreeb_records/6432585527 Word of mouth spreads throughout communities/networks of people. Communities are word of mouth amplifiers. Tara @missrogue Hunt
- 6. but the secret sauce is… https://www.flickr.com/photos/dopey/12635690544/ Tara @missrogue Hunt
- 7. DENSITY! less dense more dense “Density is the measurement of how concentrated relationships and conversations are within a community.” Tara @missrogue Hunt
- 8. RULE: The higher the density of relationships in a community, the more things will spread between the members - online and off. https://www.flickr.com/photos/danorth1/6010415951/ Tara @missrogue Hunt
- 10. location Tara @missrogue Hunt
- 12. uncertainty
- 18. history/culture It’s a Portuguese Feast! Where is the food? It’s not literal. It’s what we’ve always called it. Tara @missrogue Hunt
- 19. time to kill Tara @missrogue Hunt
- 22. connections between group members http://www.ameliamarzec.com/images/occupy-twitter.jpg
- 24. interactions between group members
- 26. still haven’t found the right community? https://www.flickr.com/photos/atomicity/44141489 Tara @missrogue Hunt
- 27. 1. How dense is this community? 2. Are the members of this community in need of what you are offering? Can/will they pay for it? 3. Do you have a connection to or experience with this community? Ask the following questions: https://www.flickr.com/photos/angermann/1948649318 Tara @missrogue Hunt
- 28. every big company started with a small, dense community. https://www.flickr.com/photos/kimmanleyort/8674170316/ Tara @missrogue Hunt
- 32. https://www.flickr.com/photos/oatsy40/6715845075/ so…how does one go about ‘entering’ a community? Tara @missrogue Hunt
- 33. STEP 1: Show up…a lot. https://www.flickr.com/photos/pavdw/8302686436/ Tara @missrogue Hunt
- 34. STEP 2: Build trust and relationships. https://www.flickr.com/photos/104249543@N07/15299274597/ Tara @missrogue Hunt
- 35. STEP 3: Deliver amazing experiences. https://www.flickr.com/photos/thomashawk/170691672/ Tara @missrogue Hunt
- 36. STEP 4: Repeat. https://www.flickr.com/photos/cyanocorax/288232991/ Tara @missrogue Hunt
- 37. and…what if your ideal community lacks density? https://www.flickr.com/photos/danorth1/193729282/ Tara @missrogue Hunt
- 38. https://www.flickr.com/photos/autographedcat/14538292862/ “if you see a parade, get in front of it!” Tim O’Reilly Tara @missrogue Hunt
- 39. Bring people together create resources and platforms to gel the conversations Tara @missrogue Hunt
- 42. Encourage bonding bring people physically together to deepen the relationships https://www.flickr.com/photos/dellphotos/5820823763 Tara @missrogue Hunt
- 43. Promote ownership make the community members the leaders https://www.flickr.com/photos/missrogue/3621400082/ Tara @missrogue Hunt
- 44. community… it never went away… https://www.flickr.com/photos/kamaljith/6130319471 Tara @missrogue Hunt
- 45. …it’s just been buried beneath the bullsh%t that has flooded the networks with with noise… Tara @missrogue Hunt
- 46. …noise that does the opposite of building community. It’s worse than annoying. It’s killing the networks where people find their tribe, which is bad news for business, too. https://www.flickr.com/photos/bs/2250280425/i Tara @missrogue Hunt
- 47. https://www.flickr.com/photos/mikemcsharry/5360225083/ Look for your community of interest. Find and/or create density. Build relationships. Add value. I promise this will work. No bs. Tara @missrogue Hunt
- 48. About Tara "Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm's development and a force in influencing it." - Entrepreneur Magazine, 2013 Truly Social Inc. 647 992 2951 tara@tarahunt.com http://www.tarahunt.com @missrogue http://www.youtube.com/sanfranrogue
- 49. Giveaways! You got questions? I’ve got cards! amazing local artist: Timothy Hoey, O Canada Art Studio http:// ocanadaart.wix.com/ ocanadaart