The Future Of Personalization

The document discusses the future of personalized media, outlining the impact of technological advancements, such as broadband and IPTV, on content consumption and delivery. It highlights the need for personalized, non-linear content and services that cater to the evolving demands of audiences while addressing challenges in user experience and effective personalization. Additionally, it emphasizes the importance of viewer profiling and tailored advertising in the shifting landscape of media consumption.