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The GE Design System
and thoughts about craft at scale
DAVID CRONIN
@davcron
I work at GE
I work at GE
I work at GE
I work at GE
I work at GE
I work at GE
GE Software & The Industrial Internet
The UX CoE (2012)
My idea of craft,
at the time
Smithsonian Cooper-Hewitt, National Design Museum
We soon began to understand 

the reality of the mission
The origin story…
Design systems
Design Systems
Menus
Figure 4-7 A feedback technique
Keep in mind when you decide your timing issues that people have built-in
expectations about how long they want to wait for an operation to be
completed. Try to provide your users with feedback that lets them know that
the computer is still working.
1. 2. 3.
Design systems
Design systems commonly include
A modular set of parts
Frameworks & patterns for structure, form,
composition, appearance, behavior
Standards of tone and character
Forming the vision
Design system hypothesis #1
Product teams could use it to be
(somewhat) successful without
some or no UX design help.
Design system hypothesis #2
It would accelerate software
development & product definition.
Design system hypothesis #3
It would align the efforts of a
decentralized community of UX
designers across GE.
Design system hypothesis #4
It would allow designers to focus
on the the interesting, novel stuff.
Design system hypothesis #5
It would allow us to evolve our
product experiences in a 

unified way
The Industrial Internet
Design System
=
Visual Language
+
Interaction Patterns
+
Technology Framework
The Industrial Internet 

Design System 1.0
The Tearsheet
Navigation
Forms
Toggles & sliders
Time series plots
Time series calendar
Meters
Radar plot
RESPONSIVENESS
The Software Design Hub
DISTRIBUTION
PERSONAS
Design Principles
Respect your audience
Understand who your users are and 

how they work.
Lead with information
Content is king, but don't overload users.
Adapt to context
Design and adapt appropriately to methods 

of user access.
Inspire through UX
Instill confidence and optimism throughout the 

user experience.
Reference Applications
Stencils
Code enabled
<title>Dashboard View</title>
<meta name="viewport" content="width=device-width">
<link href="./css/themes/iids/iids.min.css" rel="stylesheet">
<!--
Include modernizr and respond first so they can shim any
elements which are missing in older browsers. Other javascripts
should be included at the end of the page to improve load time.
-->
<script src="./js/vendor/modernizr-respond.js"></script>
</head>
<body>
<div class="navbar">
<div class="masthead navbar-inner">
<div class="container">
<a class="brand" href="#"><span class="ge-logo">General Electric</span> My Application
<small><i>powered by</i> GE Business</small></a>
<button class="btn btn-collapse" data-toggle="collapse" data-target=".primary-
navbar,.workspace-navbar">
<i class="icon-bar"></i>
<i class="icon-bar"></i>
<i class="icon-bar"></i>
</button>
Evangelism, Adoption, Impact
Web Analytics / First 6 Months
Overview
 Sessions
September 2012 October 2012 November 2012 December 2012 January 2013 February 2013
100100100
200200200
Sessions
2,869
Users
1,341
Pageviews
10,136
Pages / Session
3.53
Avg. Session Duration
00:05:31
Bounce Rate
33.57%
% New Sessions
42.45%
Returning Visitor New Visitor
42.6%
57.4%
100.00%
Unique downloads: 936
Web Analytics / To date
Overview
 Sessions
January 2013 July 2013 January 2014 July 2014 January 2015
200200200
400400400
Sessions
12,657
Users
7,055
Pageviews
47,421
Pages / Session
3.75
Avg. Session Duration
00:04:40
Bounce Rate
31.53%
% New Sessions
54.74%
New Visitor Returning Visitor
45.1%
54.9%
100.00%
Unique downloads: 11,000
Dist. w Predix: 8,152
Organizational Evolution,
Design System Evolution
The GE Design System
The Healthcare 

Design System Extension
Patient list
Directional pad
The Communication 

Design System Extension
New widgets, a lighter looks
Product site templates
GE Oil & Gas dot com
IIDx Extension
Basic mapping
Pop-overs
Markers
Predix Go
Typefaces
GE Sans Beta 03 overview / 20131002 / Bold Monday / page 2
GE Sans Beta 03 a b c d e f g h i j k l m n o p q
r s t u v w x y z A B C D E F G
H I J K L M N O P Q R S T U
V W X Y Z 0 1 2 3 4 5 6 7 8 9
$ & @ . , : ; ‘ ’ “ ” ! ? ( [ { / |  } ]
) - – — fi fl fb ff fh fk fl ffi ffl
GE Serif Beta 03 overview / 20131002 / Bold Monday / page 6
GE Serif Beta 03 a b c d e f g h i j k l m n o
p q r s t u v w x y z A B C
D E F G H I J K L M N O P
Q R S T U V W X Y Z 0 1 2
3 4 5 6 7 8 9 $ & @ . , : ; ‘ ’
“ ” ! ? ( [ { / |  } ] ) - – — fi fl
fb ff fh fk fl ffi ffl
GE Inspira Sans GE Inspira Serif
GE Software 2015
We need a new design system
We have a stronger perspective on what is good design
A good portion of the IIDx system isn’t used or used well,
upgrades are expensive
Less capable engineers struggle to use properly
Difficulty extending, means we are still reinventing the wheel
Platform brand challenges
Starting to look and feel dated
The next generation design system
More informed & evolved product vision will
allow us to reduce the quantity of components,
while creating signature elements
“Full stack widgets”
Increased focus on extendability and
contribution
Coming back to the idea of craft
Coming back to the idea of craft…
Coming back to the idea of craft
Coming back to the idea of craft
Thank you!
DAVID CRONIN
@davcron

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The GE Design System and thoughts about craft at scale (David Cronin at Enterprise UX 2015)