The Wicked Craft of Enterprise UX
Uday Gajendar | Principal Designer, Peel
Photos courtesy of Shutterstock
Enterprise UX 2015 / San Antonio
craft
@udanium / #wickedcrafteux
craft
@udanium / #wickedcrafteux
&
Beautiful Final Objectfrom
Aesthetic refinement & romanticism
Facilitative Anchorto
Enabling productive teamwork & decisions
New Way of Craft
@udanium / #wickedcrafteux
craftTrust Integrity Quality+ +
@udanium / #wickedcrafteux
Value Matters
@udanium / #wickedcrafteux
craftTrust Integrity Quality+ +Value Matters
Wrestle with multi-faceted relationships
Thousands of objects & actions defined within the database
Clarify goals & intents of CIO (buyer)
vs IT admin (user)
A convoluted and possibly contentious Sales process
Navigate rough political currents to
just “fix the app”
Where to begin, with legacy tech framework & newly
acquired platform vendors
Wickedness
@udanium / #wickedcrafteux
?
Umm. Now what?
Craft as Anchor
@udanium / #wickedcrafteux
Keep your grounding.
3 Short Stories Craft as a facilitative anchor
Reactive Interpretive Collaborative
REACTIVE Force clarity of intricate & complex problems
@udanium / #wickedcrafteux
INTERPRETIVE Achieve mutually beneficial understanding
@udanium / #wickedcrafteux
COLLABORATIVE Align diverse opinions and goals
@udanium / #wickedcrafteux
Ephemeral Embodiments
craft in Enterprise UX
@udanium / #wickedcrafteux
Drive Debates & Decisions
craft in Enterprise UX
@udanium / #wickedcrafteux
See Problems Differently
craft in Enterprise UX
@udanium / #wickedcrafteux
Empowering a Maker Culture
craft in Enterprise UX
@udanium / #wickedcrafteux

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Wicked Craft in the Enterprise