The document discusses a webinar on maximizing benefits from enterprise GIS operations using the GIS Capability Maturity Model. It provides an outline of the webinar which includes an introduction to the ongoing geospatial revolution and how GIS has transformed government and business. It then discusses the development and purpose of the URISA GIS Capability Maturity Model, including what a capability maturity model is, the origins of the GIS CMM, and how URISA adopted and developed the model. Finally, it provides an overview of walking through the URISA GIS CMM in a hands-on manner to assess an organization's GIS capabilities.