The Human Network: Adding Social Context To Enterprise Architecture
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This document discusses how enterprise architecture is evolving to incorporate social context and dynamics. It argues that the growing use of social technologies in the workplace requires rethinking roles, processes, and platforms to support a more networked organization. The core of enterprise architecture must now focus on how people connect through social objects, activities, networks and communities. It provides examples of how Cisco has leveraged social collaboration internally to increase productivity, growth and innovation. The document concludes by outlining principles of an "architecture of participation" to guide integrating social media into the enterprise.
The Human Network: Adding Social Context To Enterprise Architecture
- 1. The HumanNetwork:Adding Social Contextto Enterprise ArchitectureMike Gotta, Senior Technical Solution Manager Enterprise Social Software, CiscoSeptember 21, 2010
- 2. Enterprise Architecture (EA):My JourneyIT IndustryAnalystEnterprise application architect
- 4. Collaboration and social computing
- 6. Principal analystIT IndustryAnalystCollaboration and social computing
- 7. Research and service director
- 12. Enterprise socialsoftware andcollaborationEA has Never Been a Static Concept…Enterprise ArchitectInformation ArchitectSolutions ArchitectTechnology ArchitectHolistic View of Business Strategies, Processes,Information and IT Assets Design, Structure, and Organization of Shared Information Environments Domain, Application, Product, and Service SpecificPhysical Infrastructure and Networking CapabilitiesBusiness andIT Alignment
- 13. Architecting for a New Social DynamicWorkforce TrendsPersonal FactorsBusiness TrendsDispersed employees
- 15. Retiree and alumni connections
- 18. Lifestyle as work style
- 20. Trust, reputation and privacy concerns
- 22. Diminishing returnsfrom IT automation
- 23. Self-organization as management model
- 24. Customer and employee ledinnovationAs Work Models Change, so Must EAFrom StructureTo FlowRoles and WorkflowInformal Interactionsand CollaborationProcessCRM, ERP…Social Networking and CommunitiesApplicationsEnterprise Content Management, Business IntelligenceBlogs, Wikis, Tags, Feeds, Pervasive Video, and Social Analytics…Contentand DataOn-premises InfrastructureSaaS/Cloud ServicesPlatformsSecurity, Identity Management, ComplianceSocial Media GovernancePolicies
- 25. Technology Adjacencies Are Also ConvergingFrom Structure to FlowWell-KnownEmergentEnterpriseContentManagementPervasiveVideoUnifiedCommunications Enterprise 2.0,Social Media…TraditionalCollaborationSemantics and Social AnalyticsNext GenerationCollaborativeExperienceTraditionalCollaborationSemantics andSocial AnalyticsEnterprise ContentManagementPervasive VideoUnifiedCommunications Enterprise 2.0,Social Media…
- 26. EA: The “Edge” Is Now the CoreTodayEA: The “Edge” Is Now the CoreTomorrowGoalAn Integrated Workforce ExperiencePeople-to-ActivitiesInformationPeople-to-Networks RelationshipsPeople-to-OrganizationSocial CapitalPeople-to-CollectivesCollaborationGrowthInnovationProductivityPeople-to-PeopleAlignment
- 27. Principle:Identity Is Socially ConstructedActivitiesFormalClaimedPerformedReciprocatedEnterprise IdentityMike GottaJOB TITLE: Project MangerEMPLOYEE #: 00015254Social NetworkSite Profile DEPARTMENT #: 018PHONE EXTENTION: 136Community Equity+++Enterprise Identity
- 28. Principle:Social Objects Create Ties That Bind+ObjectDataInteractionAugmentationSharingAnalytics++++CommunityNetworkGroupPublicsLocationBookmarksActivityStreamsEventsDigitalWorkDigitalLifeMusicVideoProcessExceptionProjectActivitySocial ObjectPhotosGamesContentHash-tags
- 29. Principle:Social Roles Influence Norms and BehaviorsEnterprise IdentityJessica SavageJOB TITLE: Project MangerEMPLOYEE #: 00124DEPARTMENT #: 015PHONE EXTENTION: 186Blog and Micro-blogCommunityWikiForumWiki“Wiki Gardener”
- 30. Principle:Context and Social Insight Underpin Self-Organization Teams andCommunitiesMy ViewInformationDiscussion ForumWikiBlogWatch ListMy WorkMy ToolsSocial AnalyticsSocial AnalyticsCommunityToolsWorkspaceToolsPostSemanticsSemanticsActivities
- 31. Principle:Relationships Are Situated in Network ContextsPrinciple:A Dynamically Networked Organization Knows no BordersDigital LifeDigital WorkTeamsActivitiesCommunitiesTeamsActivitiesCommunities
- 32. There Are RisksSecurityIdentityPrivacyData loss protection
- 35. Audit, compliance, and records management
- 36. E-discovery
- 39. Social claims
- 40. Data quality
- 46. Aggregation and correlationCommon Mitigation PracticesGovernance, Change Management, Adoption Tactics, Value Assessment
- 47. Where to Start:Leverage an “Architecture of Participation”ParticipationPatternsCollectiveContributionsObservableWorkSocial ObjectsSituationalAwarenessUnifiedContextSocialInsightSocial ValueSystemIdentitySocialGraphSocialRolesCommunityEquity
- 48. Where to Start:Re-Visit Roles and PracticesIA RoleEA RoleSocial Insight AnalystSemantics, Social NetworkAnalysis MethodsOrganizational ArchitectSociologist and/or AnthropologistTechnology RoleSolution RoleGraph Engines, “SocialWeb” TrendsCommunity ManagersContextual Inquiry andEthnographic Methods
- 49. Cisco on Cisco Proof PointsCisco’s JourneyProductivityVirtual Global Annual Sales Conference20,000 global participants90 countries, 270 cities211 million air miles avoided88 hrs of consecutive eventsIntegration of 7 technologies90% cost savings
- 50. Cisco on Cisco Proof PointsCisco’s JourneyGrowthExpertise Location45% increase in specialist interactionswith customers in Canada, commercial
- 51. Specialist time savings of $12M/yr
- 52. Increased margin of $50M fromreducing sales cycle Cisco on Cisco Proof PointsCisco’s JourneyInnovationCollaboration with our Cisco Family12,137 global I-Zone users
- 53. Over 1476 ideas submitted
- 54. 5051 votes for ideas
- 55. 1646 comments by usersCisco’s JourneyCisco Quad as an “AoP” FoundationParticipationPatternsCollectiveContributionsSocial ObjectsUnified ContextSocial InsightIdentity and Social GraphSocial RolesCommunity Equity ClientsQuad Application FrameworkSocialCollaborationOpenInterfacesUC IntegrationSemanticFeaturesVideoVirtual Data LayerSecurity/PolicyServiceabilityCollaborationData StoreSocial GraphStoreSearchIndexDocumentStoreDeployment Infrastructure
- 56. Summary:The Human Network Transforming the way People WorkAccelerate R&D
- 58. Idea generation
- 59. CEO care-abouts
- 60. Global reach
- 61. Drive revenue
- 62. New markets
- 66. Cost reduction
- 68. Live Webcast eSummit: Social Media and the Enterprise—An Architectural ApproachSponsored by Cisco, October 5, 20107am–1pm Pacific Timehttps://www.myciscocommunity.com/docs/DOC-18449