The IAB Innovators Anonymous 7 Steps Program
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The document outlines a 7-step program for fostering innovation within organizations, emphasizing curiosity, action, experimentation, learning, simplification, customer validation, and disruption. It includes structural tips for implementing an innovation program, such as allocating budgets, empowering decision-makers, and setting learning-based KPIs. The ultimate goal is to cultivate a supportive culture that embraces failure and drives continuous improvement.
![With thanks to the members of the
IAB Singapore Innovation
Committee
Keith Timimi
Evelina Lye
Sergio Salvador
Balaji Ramanujam
Simon Kearney
Aaron Jackson
Gloria Mathis
Gerard Lechau
Fletcher Khoo
Carl Griffith
Miranda Dimopoulos
Tobias Wilson
VML Qais [Chair]
Sapient [Vice Chair]
Google
Potential Unlimited
Click2View
Effective Measure
R/GA
Outbrain
Adz Central
Havas Worldwide
Executive Director, IAB
@accomplice [Leadership Council Liaison]](https://image.slidesharecdn.com/innovatorsanonymous7stepsprogram-141014015117-conversion-gate02/85/The-IAB-Innovators-Anonymous-7-Steps-Program-20-320.jpg)
The IAB Innovators Anonymous 7 Steps Program
- 1. THE INNOVATORS ANONYMOUS 7 STEP PROGRAM INNOVATION COMMITTEE
- 2. We need to build a CULTURE and STRUCTURE that supports innovation in our organizations
- 3. It is based on mastery of the Seven Steps that follow
- 4. STEP 1: ALWAYS BE CURIOUS Ask yourself, how can this be done better?
- 5. STEP 2: TAKE ACTION Innovation is doing, not theorizing.
- 6. STEP 3: EXPERIMENT AND EVOLVE Try, fail fast, iterate.
- 7. STEP 4: BUILD A LEARNING CULTURE Build a culture that embraces failure as a way to learn. Celebrate victories, no matter how small.
- 8. STEP 5: SIMPLIFY Focus on the Minimum Viable Product, shed the Nice To Have's.
- 9. STEP 6: THE CUSTOMER DECIDES The customer decides success by what she adopts or abandons.
- 10. STEP 7: DELIBERATELY DISRUPT If you don't cannibalize your business, then someone else will.
- 11. BONUS SECTION!
- 12. Implementing an innovation program is not easy, but it can bring outsized benefits to your organization
- 13. To change culture, you need to need to change structure. Here are some tips:
- 14. Structure Tip #1: Allocate a specific innovation budget out of your overall P&L
- 15. Structure Tip #2: Empower one or two forward-looking people to make decisions. Keep it separate from the regular organization.
- 16. Structure Tip #3: Set KPIs based on learning, not production.
- 17. Structure Tip #4: Build a rapid process to evaluate learning, decide go/ no-go, and move on to the next iteration. Google X does this daily.
- 18. Structure Tip #5: Set clear criteria and process to transition an idea from the Innovation track into a Business As Usual activity.
- 19. “FAILURE IS NOT FAILING. FAILURE IS FAILING TO TRY.” MARK WEBBER
- 20. With thanks to the members of the IAB Singapore Innovation Committee Keith Timimi Evelina Lye Sergio Salvador Balaji Ramanujam Simon Kearney Aaron Jackson Gloria Mathis Gerard Lechau Fletcher Khoo Carl Griffith Miranda Dimopoulos Tobias Wilson VML Qais [Chair] Sapient [Vice Chair] Google Potential Unlimited Click2View Effective Measure R/GA Outbrain Adz Central Havas Worldwide Executive Director, IAB @accomplice [Leadership Council Liaison]
- 21. THANK YOU & GOOD LUCK!