The idea of zed
- 1. Managing green E A R T H The Idea of ZED
- 2. They say there's nothing more powerful than an idea whose time has come. Some say, it's really a matter of being in the right place at the right time. With us it has been a commitment we made many years ago, way beyond the needs of business. We wanted to offer security of water, and of energy, in cities that we saw were running out of both precious resources. We understood housing is not just about walls, roofs and pleasant floors and walls. The young Indian professional's imagination is today captured with the simple idea of solutions that beat the water crisis in our cities, supplies energy without depending on the external grid that is becoming undependable by the day. Zero-energy homes offer all that any home offers. But they offer more. They harvest the sun and the winds to power homes. They catch water from the skies. They produce water from air for drinking and cooking needs. These homes don't depend on city infrastructure for energy, water or waste. Every home is air-conditioned but with systems that let you breathe the sky. We offer not just pretty homes; we offer the company and neighbourhood of people who are leaders in their own right just as you are, who share your values, your aspirations of a new India. Oh, there's more, much more. Our pursuit has been to make us all acquire a new estimate of Earth's worth. So much of modern life can be summarized as 'improved means used to an unimproved end'. This is the deep and haunting problem that confronts us today. And we run a business that profits from this predicament of the world. In the zero -energy homes we make, and in our innovation practices, something profoundly meaningful is taking place. Old systems of construction are passing away, and new systems are being born. Doors of opportunity are gradually being opened to people who want to develop, manage, occupy and live in homes that offer security, solidity and serenity. It’s time has come..
- 3. ZED is being watched with interest and intrigue by industry leaders. The ZED way is already seen to be a model for sustainability that policy planners are working towards persuading the building industry to adopt. Our cities don’t have a choice. India imports 55 per cent of the coal it requires today to power its electricity generation. Nearly 200 million tonnes every year is imported from Australia and Indonesia. We are nearly fully dependent on the world outside for petrol and diesel. As a country, India has never been as threatened before on security of water and energy as we are today. Almost 60 per cent of India's greenhouse gases comes from buildings, and getting to those buildings. Making the concrete and steel that is used to build those buildings and highways that connect them is another 10 per cent. The next ten years will see the most severe of power and water shortages in every city across India. The scenario in many suburban parts of cities is grim, with water tankers being the only solution even in luxury homes. A rash of homes and offices, hospitals and offices are on the rise. And they offer no solutions for water, and power. They rely on obsolete genset systems that work only on diesel—another precious liquid that we are running out. Against this unsettling backdrop in India's seemingly chaotic urban milieu stands out ZED and the array of near-incredible solutions. And what makes the proposition irresistible for customers is that they are simple, easy-to-manage, inexpensive, compact systems that make every ZED home farm its own power and water, manage its own waste, cleanse air with world-class AC's that cost little, bring farm-fresh vegetables with home-patches that are easy-to-maintain, use the least of resources from the grid or city source... Every idea at ZED is aimed at one thing: make the city depend the least on forests and rivers for power and water; for timber and minerals. Protect your lifestyle but in ways that we scale down dramatically the abuse of natural resources. That's the future. Solutions that inspire the future
- 4. There has never been any thing like it before. Paying ten times more for water; paying six times more for SOCIETY ECONOMY energy in many residential and office blocks; air-conditioning not just for cooling, but to shut off noise and the city smog. Companies are, for the first time, advertising 'green' not knowing what to offer that is sustainable, effective, efficient and competitive on pricing. Business promoters are seeing value in doing things green, but don't know how to go about it. ZED has been way ahead of its times, and continues to be so. AT ZED, we have presaged these directions with our work for the last 16 years. We have driven ecologically ENVIRONMENT sound solutions with smart solutions, with integration of ideas, with common sense and common knowledge. We understand we cannot do something different from conventional business; we have built extraordinary, world-class expertise in doing conventional business differently. ZED has grown its business by creating homes, technologies and products that are driven by social, environmental and business values. Triple bottom line, to us, is outdated. We do not believe CSR initiatives are a fig leaf to hide maximizing gains. We do everything to create successful business models within the framework of ecological sustainability with excellence in products for our customers. ZED Habitats shows the way, as the idea of Zed cascades into beautiful homes of the future that you can buy. We do business differently
- 5. Making homes that are net consumers, with water and energy not drawn from the grid is still a thing of the future. Not at ZED. It's been a road paved with success and very satisfying rewards for our customers. Our success is only sweeter for our knowing that we could rely on no suitable business models from the past. And the results are there for us to see: there is nothing in the world that can compare with what we have accomplished at TZED Homes or ZED Collective; at Trans Indus or TownsEnd; at WildGrass or ZEDExpanse. The closest, perhaps, in the world to the ambitious reach that ZED has achieved is one small development in Adelaide that sprung up in 2004, but the promoters did nothing after. There was another in southeast London, and again, the company drifted away from its purpose, fazed as they were by the reluctance of customers to buy into the values that were well into the future. Back in 2005, we steeled our resolve to offer homes in a future project where the resident would be completely independent of the power grid. We knew, then, that this meant installing home-specific power generation systems that will cater to all needs of a home with zero reliance and complete freedom from the external grid. By 2010, ZED Earth was born. We saw that resolve fulfilling with our new crop of homes that combine the finest finishes you can get, elegant furnishing and wood fabrication that is setting new standards, and energy systems that raise the bar at the high-end villas at ZEDEarth with the way we power homes with solar-wind hybrids. It shifts the conversation so dramatically that the rest of the professional world is watching us in disbelief. They watch us in disbelief
- 6. Poised with a rare pool of talent, expertise and execution excellence, ZED is today poised for a leap forward. It is a classic example of a textbook case study of such innovation-focused companies. We saw that a pioneering company like ZED needs business strategies that are different from normal business practice. Our early projects saw us mainly sell to a technically literate customer base. By 2005, ten years on, we hit a lull as we sought to cross the chasm to mainstream buyers. We moved slowly through the Credit: Geoffrey Moore, Crossing the Chasm gulf over 2005-2010, as we created profiles and target-specific segments of the population rather than trying to flow right into Government Officers & Policy makers the mainstream. Today our buyers are 'early majority pragmatists' and the number is growing. The CEO & COO Directors graph shows the demographics of ZED clients over the years. Presidents & Vice Presidents The tipping point is not too far. It will be reached with the fruition of the current projects with the abundant proof of performance that they offer. That will 'push' ZED homes into the 'late majority conservatives' – Apple reached that point with the touchpad that related directly to the customer's 2% 8% perception of benefit. 33% Because such innovation is not easy for the mainstream market to understand, our market strategies 17% are chalked out for competing with rival companies and for assessing the best distribution channels for penetrating the target market. This is where we believe professional investors like you play a role. We minimize the risk for you, and 17% assure a reward beyond the industry norm. That way we serve our basic business purpose of growing 23% your wealth as an investment partner, while we grow our leadership in industry. Straddling growth & thought leadership, with you as investment partner
- 7. ZED TransIndus | ZED Townsend | T-ZED ZED Collective | ZED Wildgrass | ZED Expanse | ZED Woods | ZED Earth | ZED Rainseed | ZED Zone Bangalore Bangalore Bangalore Mysore Mysore Bangalore Bangalore Mysore Bangalore As we enter 2012, there has never been a time at ZED when we have had as much certainty of direction, depth of professional management, and the prospect of growth as we have now. We have 7.5 million sft of such green communities behind us. The projects currently under way span 1.2 million square feet. We have 1 million more sft of deep-eco, zero-energy spaces launching in 2012. ZED sees spectacular opportunities for growth in the next 3 years and rewards for our customers. Our projects are smaller in scale, with clear, defined exits for execution and for market closures. No project represents any more than 2-4 per cent of the market offerings of the area where we develop. We are secure in knowing that our zero-energy homes target customers in the upwardly mobile professional segments, with incomes that afford them the opportunity to access home loans of the right size. We ensure that every customer sees potential for capital appreciation as s/he invests. Such creation of wealth for our customers lies at the root of our success as a green leader. Growth over 16 years
- 8. “Loyal, efficient and effective work in a great cause, even though it may not be immediately recognized, ultimately bears fruit." - Jawaharlal Nehru, 1951. We believe... Our team matches the world's best in its uniqueness of construction technology knowhow, and in passion and commitment to excel. That the strategies, tools, and methods we have is the very best we can get. The unity we carry is unmatched in handling the tasks before us. The supporting units for each of us will deliver when required. The decisions we make will be backed and defended by our seniors. Our core beliefs
- 9. As a policy, ZED does not recruit. There are no jobs available at ZED. There is only talent to be invited on board this unique platform for professionals and managers who see emotional appeal in the core mission values that the company nourishes, of urban sustainability with demonstrated projects. Leadership is bottom-up with well-crafted executive groups that promote entrepreneurial thinking within the organizations with decisions, functions and divisions owned and managed by core leaders. Come. Chat with us. Any of us. You will see the gleam of passion, of determination in all of us officers who man and drive the organization. People proofing ZED
- 10. 04 05 06 08 09 10 11 20 20 20 20 20 20 20 Spectrum Award for All India Practicing ADB Water Champion Ryutaro Hashimoto First Platinum-Rated World's 20 Icons of Realty Plus Conclave and Sustainable Architects Award-2005. Award-2006 by Award-2008 by IGES, Award by IGBC, Sustainability 2010 by Excellence Awards- Architecture by Sustainable Architecture. Manila, Philippines. Kanagawa, Japan. India-2009. Earth Matters. 2011' by Realty Plus Institute of Architects, BCIL Founder Sustainable Development. Sustainable Development. BCIL's CEO Magazine. 2003-05. Chandrashekaran CII Award for Chandrashekar Hariharan. Environment-Friendly Sustainable architecture. Hariharan was the Excellence-2009, The Udyog Rattan Award for Project of the year- TERI Award-2003 by only Indian “Water Centre for Excellence from Bangkok, Residential for ZED TERI. Champion” among Excellence of Thailand-2010 by Indian Collective and ZED Earth. Corporate Environment 63 Asian countries. Sustainable Economic Studies. CII-ITC Sustainability Development, New Contribution to Economic Awards-2011' by Delhi, India. Development. Confederation of Sustainable Realty Plus Excellence national Indian Industries (CII). Awards don’t change the challenge of another day. Being a leader is daunting, for you Development. award–2010 by Realty Plus Green Apple Award, UK. have no precedents to follow. You have to reinvent design forms and plans. You have to Magazine. Built Environment and steer clear of the risk of ‘experimenting’ and offer reliability and durability. Awards, Environment Friendly Architectural Heritage. however, do count—in that they endorse the collective effort, and nourish the human Project of the year for spirit among our people. It gives us reason to work harder on the next task at hand. T-ZED. Today, ZED is recognized to be the largest sustainable built environment enterprise in India. Core Net Global Award-2010 Here’s a list of awards and recognitions that have come its way since it began. by Core Net Global, San Diego, US. Sustainable Leadership Award. Awards & Recognition
- 11. Ashwin Mahesh Chandrashekar Hariharan Visiting Professor, Public Policy, Chairman IIM-B, CEO Mapunity Shankar Jagannathan Director (Former Corporate Kanchana Ganesan Treasurer at Wipro) Principal Architect BS Harikrishna Vinay TC Chief—Construction Chief—Project Management Management Dinesh CS Sanjay R Chief Innovation Officer Group Financial Advisor At the Helm
- 12. ZED Habitats, #397, 13th Cross, Sadashivanagar, Bangalore-560080 Phone: +9180 4018 4018 Creative: ZED Design team E-mail: simran@zed.in Web: www.zed.in This brochure is conceptual, not a legal offering. The promoter reserves a right to change, alter, add or delete any of the specifications mentioned herein without prior permission or notice.