The key to creating a Golden Thread: the power of Graph Databases for Entity Resolution
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The document discusses the concept of entity resolution, which is crucial for creating a 'golden thread' in data management. It highlights the challenges faced in achieving effective entity resolution and explains how graph databases can enhance this process. The benefits of establishing golden threads for businesses include better risk management and holistic visibility into their operations.
The key to creating a Golden Thread: the power of Graph Databases for Entity Resolution
- 1. 30/09/2020 The key to creating a Golden Thread: the power of Graph Databases for Entity Resolution 1 Strategy & Consulting Senior Manager at Accenture Charlie Beveridge | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 2 What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so well positioned to create a Golden Thread? What can a business achieve with Golden Threads? Agenda 1 2
- 2. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | What is Entity Resolution? 3 What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so wellHow is graph so well positioned to create a Golden Thread? What can a businessWhat can a business achieve with Golden Threads? | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 4 3 4
- 3. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 5 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 6 5 6
- 4. 30/09/2020 7 1 8 1 IP address Device ID Time/Date Username Password 7 8
- 5. 30/09/2020 9 1 2 IP address Device ID Time/Date Username Password 10 1 2 IP address Device ID Time/Date Username Password Merchant Time/Day Location Address Size/Freq 9 10
- 6. 30/09/2020 11 1 2 IP address Device ID Time/Date Username Password Merchant Time/Day Location Address Size/Freq 12 1 2 B2C B2C IP address Device ID Time/Date Username Password 3 B2B Merchant Time/Day Location Address Size/Freq 11 12
- 7. 30/09/2020 13 1 2 B2C B2C IP address Device ID Time/Date Username Password 3 B2B Merchant Time/Day Location Address Size/Freq 14 1 2 B2C B2C IP address Device ID Time/Date Username Password 3 Name Email Address Company Mobile # B2B Merchant Time/Day Location Address Size/Freq 13 14
- 8. 30/09/2020 15 41 2 B2C B2C IP address Device ID Time/Date Username Password 3 Name Email Address Company Mobile # B2B B2B Merchant Time/Day Location Address Size/Freq 16 41 2 B2C B2C IP address Device ID Time/Date Username Password 3 Company Address Name Email Number Name Email Address Company Mobile # B2B B2B Merchant Time/Day Location Address Size/Freq 15 16
- 9. 30/09/2020 17 1 23 B2C B2C IP address Device ID Time/Date Username Password 5 4 Company Address Name Email Number Name Email Address Company Mobile # B2B B2B B2B Merchant Time/Day Location Address Size/Freq 18 1 23 B2C B2C IP address Device ID Time/Date Username Password 5 4 Company Address Name Email Number Contact Account Product Name Email Address Company Mobile # B2B B2B B2B Merchant Time/Day Location Address Size/Freq 17 18
- 10. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | No Entity Resolution | GRAPHAIWORLD.COM | #GRAPHAIWORLD | No Entity Resolution Very sensitive Entity Resolution 19 20
- 11. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | Why is it so hard to create a Golden Thread? 21 What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so wellHow is graph so well positioned to create a Golden Thread? What can a businessWhat can a business achieve with Golden Threads? | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 22 21 22
- 12. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 23 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 24 23 24
- 13. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 25 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 26 25 26
- 14. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 27 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 28 27 28
- 15. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 29 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 30 29 30
- 16. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 31 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 32 31 32
- 17. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | How is graph so well positioned to create a Golden Thread? 33 What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so wellHow is graph so well positioned to create a Golden Thread? What can a businessWhat can a business achieve with Golden Threads? | GRAPHAIWORLD.COM | #GRAPHAIWORLD | Cust ID PO # Invoice # 34523 Yes 12/08/20 43652 Yes 14/08/20 42773 No 30/10/20 67637 No 14/10/20 88849 No 16/10/20 49226 Yes 25/09/20 91123 No 05/11/20 Date Owner SLA 12 16 05 29 03 09 24 Activit y Owner Status 524 643 734 234 454 5763 894 Name Email Number Ra H A S U W X ID JAR CAT Date 643 524 789 235 084 823 723 User Customer Accou nt Cat Billing Open Mike Billing Closed Sara Payment Open Laur Offer Open Jon Login Closed Jack Billing Closed Rob Payment Closed Case # Query Type Status 450909 Billing Open 802509 Billing Closed 542880 Payment Open 453789 Offer Open 653423 Login Closed 176253 Billing Closed 754355 Payment Closed Contact Name +/- Date 6346 7564 3457 8564 8522 7695 9232 Opp ID Name Stage % 6346 AON Qualify 10 7564 Rio Propose 50 3457 Nestle Closed 100 8564 Ikea Lost 0 8522 Tesco Propose 50 7695 Biro Qualify 10 9232 Apple Closed 100 Date Status Next 04 29 28 30 06 10 01 Order Owner Customer 3425 6345 7643 2345 4753 7456 2543 Country Product Channel UK 6437 Rail UK 5235 Rail US 5634 Air China 7773 Air US 2356 Air Japan 6537 Air France 2356 Rail Account ID CLTV RG Q W GR S F G Campaig n Respon se Membe r 634 6432 346 41325 6423 563 1352 Cust ID Pref Score 6532263 Email 7 7346267 Email 3 5243657 SMS 8 7453377 Email 2 8465635 Call 7 8658453 SMS 4 2365735 Call 6 PO # Raised Date 7563452 Yes 12/08/20 2354365 Yes 14/08/20 6534277 No 30/10/20 5676763 No 14/10/20 6458884 No 16/10/20 7634922 Yes 25/09/20 7899112 No 05/11/20 34 33 34
- 18. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 1 robert.evans@ parkers.com Payments Robert Evan 35 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing Robert Evan Rob E. Bob Evan Bob Evans Robert Evans 36 35 36
- 19. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing Robert Evan Rob E. Bob Evan 2 robert.evans@ parkers.com 3 robert.evans@ parkers.com Bob Evans Robert Evans 37 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 4 12 High St London W12 9KL 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing 033311112225 Robert Evan Rob E. Bob Evan 2 robert.evans@ parkers.com 3 robert.evans@ parkers.com Bob Evans Robert Evans 38 37 38
- 20. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 7 4 6 12 High St London W12 9KL 12 High St London W12 9KL 07777888444 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing 033311112225 Robert Evan Rob E. Bob Evan 2 robert.evans@ parkers.com 3 robert.evans@ parkers.com Bob Evans Robert Evans 39 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 7 4 6 12 High St London W12 9KL 12 High St London W12 9KL 07777888444 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing 033311112225 8 “Bob” Robert Evan Rob E. Bob Evan 2 robert.evans@ parkers.com 3 robert.evans@ parkers.com Bob Evans Robert Evans 40 39 40
- 21. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 7 4 6 9 12 High St London W12 9KL 12 High St London W12 9KL 07777888444 15 Pond Road London N20 6FR 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing 033311112225 8 “Bob” Robert Evan Rob E. Bob Evan 2 robert.evans@ parkers.com 3 robert.evans@ parkers.com Bob Evans Robert Evans 41 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 7 4 6 9 12 High St London W12 9KL 12 High St London W12 9KL 07777888444 15 Pond Road London N20 6FR 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing 033311112225 8 “Bob” 10 07777888444 Robert Evan Rob E. Bob Evan 2 robert.evans@ parkers.com 3 robert.evans@ parkers.com Bob Evans Robert Evans 42 41 42
- 22. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | Cust ID PO # Invoice # 34523 Yes 12/08/20 43652 Yes 14/08/20 42773 No 30/10/20 67637 No 14/10/20 88849 No 16/10/20 49226 Yes 25/09/20 91123 No 05/11/20 Date Owner SLA 12 16 05 29 03 09 24 Activit y Owner Status 524 643 734 234 454 5763 894 Name Email Number Ra H A S U W X ID JAR CAT Date 643 524 789 235 084 823 723 User Customer Accou nt Cat Billing Open Mike Billing Closed Sara Payment Open Laur Offer Open Jon Login Closed Jack Billing Closed Rob Payment Closed Case # Query Type Status 450909 Billing Open 802509 Billing Closed 542880 Payment Open 453789 Offer Open 653423 Login Closed 176253 Billing Closed 754355 Payment Closed Contact Name +/- Date 6346 7564 3457 8564 8522 7695 9232 Opp ID Name Stage % 6346 AON Qualify 10 7564 Rio Propose 50 3457 Nestle Closed 100 8564 Ikea Lost 0 8522 Tesco Propose 50 7695 Biro Qualify 10 9232 Apple Closed 100 Date Status Next 04 29 28 30 06 10 01 Order Owner Customer 3425 6345 7643 2345 4753 7456 2543 Country Product Channel UK 6437 Rail UK 5235 Rail US 5634 Air China 7773 Air US 2356 Air Japan 6537 Air France 2356 Rail Account ID CLTV RG Q W GR S F G Campaig n Respon se Membe r 634 6432 346 41325 6423 563 1352 Cust ID Pref Score 6532263 Email 7 7346267 Email 3 5243657 SMS 8 7453377 Email 2 8465635 Call 7 8658453 SMS 4 2365735 Call 6 PO # Raised Date 7563452 Yes 12/08/20 2354365 Yes 14/08/20 6534277 No 30/10/20 5676763 No 14/10/20 6458884 No 16/10/20 7634922 Yes 25/09/20 7899112 No 05/11/20 43 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 7 4 6 9 12 High St London W12 9KL 12 High St London W12 9KL 07777888444 15 Pond Road London N20 6FR 1 robert.evans@ parkers.com Billing Sales Service Payments Marketing 033311112225 8 “Bob” 10 07777888444 Robert Evan Rob E. Bob Evan 2 robert.evans@ parkers.com 3 robert.evans@ parkers.com Bob Evans Robert Evans 44 43 44
- 23. 30/09/2020 45 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 4 B2B 45 46
- 24. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 5 47 B2B | GRAPHAIWORLD.COM | #GRAPHAIWORLD | Contact Entity Resolution 1 48 B2B 47 48
- 25. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | Contact Entity Resolution 1 Account Entity Resolution 2 49 B2B | GRAPHAIWORLD.COM | #GRAPHAIWORLD | Contact Entity Resolution 1 Account Entity Resolution 2 Product Entity Resolution 3 50 B2B 49 50
- 26. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | Contact Entity Resolution 1 Account Entity Resolution 2 Contract Entity Resolution 4 Product Entity Resolution 3 51 B2B | GRAPHAIWORLD.COM | #GRAPHAIWORLD | What can a business achieve with Golden Threads? 52 What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so wellHow is graph so well positioned to create a Golden Thread? What can a businessWhat can a business achieve with Golden Threads? 51 52
- 27. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | If I change this component part of my product, how many customers will be affected if something goes right or wrong? 53 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | If I change this component part of my product, how many customers will be affected if something goes right or wrong? What proportion of my billed revenue is dependent on this single third party supplier? 54 53 54
- 28. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | If I change this component part of my product, how many customers will be affected if something goes right or wrong? What proportion of my billed revenue is dependent on this single third party supplier? What size and where is the whitespace we could target to maximise our revenue through acquisition, upsell or cross-sell? 55 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 56 Conclusions What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so well positioned to create a Golden Thread? What can a business achieve with Golden Threads? - Operate as a whole business - Manage risk and capitalise on opportunity 55 56
- 29. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 57 Conclusions What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so well positioned to create a Golden Thread? What can a business achieve with Golden Threads? - Operate as a whole business - Manage risk and capitalise on opportunity - Golden Threads - “See” entities holistically | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 58 Conclusions What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so well positioned to create a Golden Thread? What can a business achieve with Golden Threads? - Operate as a whole business - Manage risk and capitalise on opportunity - Golden Threads - “See” entities holistically - No unique IDs - Not black and white; it’s probabilistic 57 58
- 30. 30/09/2020 | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 59 What is Entity Resolution? Why is it so hard to create a Golden Thread? How is graph so well positioned to create a Golden Thread? What can a business achieve with Golden Threads? Conclusions - Operate as a whole business - Manage risk and capitalise on opportunity - Groups of attributes - Indirect connections - Organic knowledge - Golden Threads - “See” entities holistically - No unique IDs - Not black and white; it’s probabilistic | GRAPHAIWORLD.COM | #GRAPHAIWORLD | 60 Thank you www.linkedin.com/in/charliebeveridge/ All information presented today is my personal opinion and not necessarily that of my employer, Accenture. 59 60