The Like button - DOs & DON'Ts
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The document discusses best practices for using the Facebook Like button on websites. It recommends placing the Like button next to content to generate traffic and increase sales. Tests show the Like button can increase Facebook referral traffic by 50-300% and boost conversion rates by up to 2.5 times. It also provides dos and don'ts, such as using the Share button, limiting share options, and publishing to likers.
The Like button - DOs & DON'Ts
- 1. The LikebuttonBest practicesKRDS - FacebookDeveloper Garage Paris
- 2. KRDS, leadingEuropeanagency in brands communication on FacebookKRDS isrecommended to advertisersby Facebook
- 5. Likebutton’simplementationin the USNews9 of the TOP 10 websitese-commerce18 of the TOP 25 websites
- 6. 1. Share
- 8. 3. SMO
- 9. 3. SMO
- 10. 4. Social proof
- 12. 1. GenerateTraffic50 to 300% increase in Facebookreferraltrafficafterintegrating the Likebutton
- 13. 1. GeneratetrafficFacebook is the #1 source of trafficto the 17m-page views siteFacebook is the #1 source of traffic (exceptsearchengines)
- 15. 2. Increase salesShare’s value on Eventbrite :$0.43$0.90$2.34$2.52
- 17. KeepUsing theSharebuttonDON’T1 click2 clicksThe best way to spreadin the News Feed
- 19. DOPlace theLikebuttonnext tothe content
- 21. DOJust enough
- 22. DOPut facesCTR : x 2.5
- 24. DON’T
- 31. Put the LikebuttonafterpurchaseDOx 2.5increase in conversion rate
- 32. DOTest & learn
- 33. www.krds.comFr.allfacebook.comTwitter.com/KRDSFacebook.com/KRDScontact@krds.com +33 970 445 098*)
- 34. KRDS - Our expertiseFacebook PagesSet-up Animation & Moderation Fan base growthCustomizedtabsFacebookAds Facebook adspurchase and campaign management CPC and CPFan’sOptimisationFacebook ApplicationsIdeas and designTechnical implementation and graphicDevelopment and integration Facebook AdvertisingHostingTerms of service’s expertiseFacebook Connect / Social Plugins ConsultingImplementation on yourwebsite