The Marketo Platform, do more with less in the enterprise context
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Marketo's engagement marketing platform offers an efficient and user-friendly solution for digital marketing, featuring tools for campaign management, targeting, personalization, and sales analytics. The platform empowers sales teams with actionable data and generates higher revenue without increasing costs. Case studies demonstrate significant improvements in marketing performance and pipeline growth for companies like Sungard and Panasonic after adopting Marketo.
The Marketo Platform, do more with less in the enterprise context
- 1. The Marketo Platform Do More with Less in the Enterprise Context
- 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Marketo Engagement Marketing Platform A Digital Marketing Ecosystem Marketing System of Record Marketing Automation Email & Campaign Management Social Marketing Personalization Marketing Management Marketing Analytics Marketing Ecosystem (350+ Partners)
- 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 What Makes Us Different Speed and Efficiency of Marketing Execution Marketo’s industry leading ease of use offers the best speed of execution and the fastest results. Key Features: • No Need for Expert Users • Campaign Cloning & Tokens • Marketing Calendar • Program Library • Workspace Sharing VALUE: Generate more revenue faster without the need for additional spend on IT or marketing resources.
- 4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 What Makes Us Different Targeting and Personalization Across Channels Marketo enables users to create targeted, relevant campaigns across channels and at every stage of the customer lifecycle. Key Features: • Real-Time Personalization • Content Recommendations Engine • Account Based Marketing • Customer Engagement Engine • Engagement Scoring VALUE: Accelerate leads through the revenue funnel by delivering high-impact content and messaging.
- 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 What Makes Us Different Industry Leading Sales and Marketing Analytics Marketo’s analyzers and revenue modeler allow you to measure and optimize marketing impact. Key Features: • Opportunity Analyzer • Success Path Analyzer • Program Analyzer • Revenue Modeler • Ad-hoc Reporting VALUE: Understand which campaigns and channels generate revenue so you can maximize impact and prove ROI.
- 6. Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 What Makes Us Different Empowerment of the Sales Teams Marketing is a critical driver of sales success. Marketo offers the industry’s most expansive tools to empower sales and generate revenue. Key Features: • Best Bets Dashboard • Interesting Moments • Lead Score History • Add to Campaign and Send Email VALUE: Empower sales with the guidance, insight and tools needed to close more deals, faster.
- 7. Key Functionality What to Watch For…
- 8. Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Best-In-Class Event Management Easy & Repeatable Event Marketing Event Marketing Manage events via a unified marketing calendar with easy to use tools for content creation and drip campaigns. Key Marketo Capabilities: • Marketing Calendar • Easy to Use Content Creation • Smart Campaigns • Cloning and Tokens • Easy Event Analytics • Campaign Object Integration
- 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Marketo: A Better Way to Automate A Powerful, Intuitive User Experience Why Our Method is Better Build: Forces users to think like programmers using complex logic processes Deliver: Utilizes linear and rigid workflows that require scripted content Maintain: Very difficult to add new content deep into the nurture Solution: Marketo Engagement Streams and Powerful Yet Intuitive User Interface
- 10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Best-In-Class Integration Revenue Empowerment Revenue Empowerment The key to successfully empowering sales is to provide prioritized, actionable data within the CRM. Key Marketo Capabilities: • Prioritized Best Bets • Interesting Moments • Scoring History • Watch Lists • Add to Marketo Campaign • Send Marketo Email • Leverage Branded Email Templates • Opportunity Object Integration
- 11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Unmatched Analytics Prove ROI and Optimize Revenue Cycle Analytics Delivers a straightforward approach to answering the questions marketing cares about most. Key Marketo Capabilities: • Revenue Model Creation • Analyzers • Ad-Hoc Reporting • Strategic and Operational Analytics • Tactical Analytics • Easy Reporting Subscriptions
- 12. Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Case Study: Sungard switches to a new engine with zero downtime • Previous marketing automation solution was difficult to use and they couldn’t take advantage of the functionality • With sophisticated needs SunGard selected Marketo as they compared Marketo to a sports car without needing all of the mechanics. • Within the first 8 weeks; hundreds of programs went LIVE, initial team training, API work completed, and new programs developed with multi-step programs in place. • The marketing team was able to centralize to one system driving towards improved efficiencies across the revenue teams Challenges/Opportunities: “I have a revenue quota much like a sales team and couldn’t afford any down time. The migration from our previous solution to Marketo was absolutely seamless. A migration of a couple hundred programs in a matter of three to five weeks with no down time was absolutely critical and it went flawlessly.” – VP of Marketing
- 13. Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 • 3X increase in direct marketing contribution to pipeline despite a 16% budget cut • 30% increase in the average deal size of marketing generated opportunities • 30% increase in number of opportunities delivered by marketing • Reduction in our cost per qualified sales lead from $1300 to $700. • MQL’s have increased by an average of 119% quarter over quarter and Sales Pipeline has increased to 178% growth quarter over quarter Why SunGard Loves Marketo
- 14. Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Case Study: Panasonic Increases Marketing Campaign Output Five-fold with no Increase in Resources using Marketo “We wanted to change our sales strategy to target larger customers without losing any of the run rate business in our channel,” said Stephen Yeo, European Marketing Director for Panasonic System Communications Company Europe. “We also wanted to increase our market penetration and cross sell opportunities and gain greater efficiency from our marketing investments as a whole with closer integration between the sales and marketing teams.” Challenges/Opportunities: Highlights • Improved marketing’s contribution to the company’s total revenues from under 10 per cent to 26 per cent • Increased marketing campaign output five-fold without any further investment in budget or resources • Doubled size of CRM contacts system through inbound inquiries • Increased motivation, innovation and satisfaction within European marketing team • Visibility into how all campaigns are contributing to bottom line • Greater cross sell opportunities from lead scoring • Ability for sales teams to frame more relevant and stimulating conversations with prospects, for long- term, lucrative customer relationships
- 15. Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015 Top 10 Reasons Customers Switch to Marketo Faster time to value due to reduced investment in training/upkeep 1 Business-critical real time analytics and program profitability metrics 2 The most complete out-of-box CRM integration and real-time triggers 3 Workspaces & partitions for flexible access to leads and design assets 4 No ‘power user’ or back-end staff needed 5 Flexible & visual revenue analyzers out-of-box 6 Ease of managing CRM syncs & workflow on an ongoing basis 7 Program cloning and tokens to boost marketing productivity 8 Unique social campaigns – like social polls & video sharing 9 Efficiency of 1 unified interface v. several unconnected interfaces 10