The Marriage of Communication and Code: How Strategists and Technicians Can Effectively Work Together
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The document discusses the collaboration between strategists and technicians in software development, emphasizing the importance of effective communication and understanding each other's perspectives. Various communication frameworks are presented, including active listening, radical candor, and growth mindset, to foster better teamwork and productivity. Ultimately, the author encourages the integration of technical and strategic skills to enhance organizational effectiveness and overcome traditional barriers in software development.
The Marriage of Communication and Code: How Strategists and Technicians Can Effectively Work Together
- 1. THE MARRIAGE OF COMMUNICATION & CODE @andreagoulet ANDREA GOULET CEO, CORGIBYTES HOW STRATEGISTS AND TECHNICIANS CAN EFFECTIVELY WORK TOGETHER
- 2. @andreagoulet We remodel existing software to make it stable, scalable, and secure. WHEN I WAS IN HIGH SCHOOL….
- 3. @andreagoulet We remodel existing software to make it stable, scalable, and secure. THERE WAS THIS GUY…
- 4. @andreagoulet COMPUTER SCIENCE (VA TECH) MARKETING & BUSINESS LAW (VCU)
- 5. @andreagoulet I’VE BEEN READING YOUR BLOG FOR A COUPLE OF YEARS. I NEED BUSINESS HELP. I WANT YOU TO RUN MY STARTUP. HIGH SCHOOL REUNION 2009
- 6. @andreagoulet THAT’S NICE SCOTT. YOU DO KNOW I HAVE NO IDEA HOW SOFTWARE IS BUILT, RIGHT? HIGH SCHOOL REUNION 2009
- 7. @andreagoulet THE WAY YOU TALK ABOUT COMMUNICATIONS IS JUST LIKE PROGRAMMING. I THINK YOU’D BE A GREAT DEVELOPER. HIGH SCHOOL REUNION 2009
- 8. @andreagoulet BESIDES, SOFTWARE IS CHANGING. I’M REALLY INTO XP AND AGILE. TRUST ME, YOU’LL LOVE IT. HIGH SCHOOL REUNION 2009
- 10. @andreagoulet A FEW YEARS LATER, SCOTT ASKED ANOTHER QUESTION…
- 11. @andreagoulet I SAID YES AGAIN…
- 12. @andreagoulet BUT OMG IT’S BEEN TOUGH TO WORK TOGETHER SOMETIMES!
- 13. @andreagoulet
- 14. @andreagoulet ARE YOU A FOREST OR TREE?
- 18. @andreagoulet • CONTEXT SWITCH EASILY BETWEEN PROJECTS • IDEA POLLINATORS • TYPICALLY FUTURISTS • COMMUNICATES IN METAPHOR • PATTERN THEN DETAILS STRATEGIST BEHAVIOR
- 19. @andreagoulet • CONTEXT SWITCH BETWEEN PROJECTS IS EXPENSIVE • IDEA COLLECTORS • SUBJECT MATTER EXPERTS • SPECIFIC ABOUT WORD USE • DETAILS THEN PATTERNS TECHNICIAN BEHAVIOR
- 20. @andreagoulet • SHARING VISION • BEING ASKED TO DIVE DEEP ON ONLY ONE THING • WORK NOT TYING TO A BIGGER GOAL/INITIATIVE • “CODING” IS INTIMIDATING • OVER-OPTIMIZES STRATEGIST CHALLENGES
- 21. @andreagoulet • COMMUNICATING THE VALUE OF THEIR EFFORTS • BEING ASKED TO WORK ON MULTIPLE PROJECTS • DEADLINES & ESTIMATES • EXPERT PROBLEM • OVER-ENGINEERS TECHNICIAN CHALLENGES
- 25. @andreagoulet@andreagoulet HOW TO NOT SOUND LIKE THIS
- 26. @andreagoulet I FEEL … WHEN YOU… BECAUSE…
- 27. @andreagoulet THIS WORKS FOR CODE REVIEWS TOO…
- 31. @andreagoulet LISTEN VERIFY VALIDATE put your feelings on the shelf don’t interrupt active listening upon completion anything else? after each phrase empathy feelings matter
- 32. STOP SHAMING & BLAMING @andreagoulet COMMUNICATION FRAMEWORK #3
- 34. @andreagoulet SHAME THE INTENSELY PAINFUL FEELING OR EXPERIENCE OF BELIEVING WE ARE FLAWED AND THEREFORE UNWORTHY OF BELONGING source: h*p://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592408419/ -DR. BRENÉ BROWN
- 35. @andreagoulet SHAME STATEMENTS “I’M NOT GOOD ENOUGH.” “OTHER PEOPLE BELONG HERE, BUT I DON’T.” “MY OPINION/EXPERIENCE DOESN’T MATTER.” “THERE’S NOTHING FOR ME TO CONTRIBUTE.”
- 36. @andreagoulet “Shame corrodes the very part of us that believes we are capable of change.” -DR. BRENÉ BROWN Source: I Thought It Was Just Me: Women Reclaiming Power And Courage In a Culture of Shame
- 37. @andreagoulet BLAME DISCHARGING DISCOMFORT AND PAIN WE FEEL FROM SHAME. IT HAS AN INVERSE RELATIONSHIP WITH ACCOUNTABILITY. source: h*p://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592408419/ -DR. BRENÉ BROWN
- 38. @andreagoulet
- 42. @andreagoulet RULES OF IMPROV 1. SAY YES 2. SAY YES, AND 3.MAKE STATEMENTS 4.THINK HAPPY ACCIDENTS Source: Bossypants by Tina Fey
- 48. @andreagoulet CARE PERSONALLY CHALLENGE DIRECTLY RADICAL CANDOR OBNOXIOUS AGGRESSION MANIPULATIVE INSINCERITY RUINOUS EMPATHY Source: www.radicalcandor.com
- 49. @andreagoulet RADICAL CANDOR Source: www.radicalcandor.com HUMBLE HELPFUL IMMEDIATE PRIVATE (CRITICISM) DOESN’T PERSONALIZE PUBLIC (PRAISE)
- 50. @andreagoulet
- 52. YOU GOT A SEC? @andreagoulet
- 53. @andreagoulet
- 56. BEES & BEETLES @andreagoulet COMMUNICATION FRAMEWORK #7
- 57. @andreagoulet In your own box, you are like a bee, context switching relatively easily. Outside of your box, you’re like a ground beetle. Context switching requires focus and sometimes significant resources. CONTEXT SWITCHING = GETTING TO THE TOP OF A DIFFERENT FLOWER
- 58. @andreagoulet STRATEGISTS (THINK BROADLY) PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4 PROJECT 5 TECHNICIANS (THINK DEEPLY) CONTEXT
- 59. @andreagoulet PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4 PROJECT 5 TECHNICIANS (THINK DEEPLY) Technicians pay a high cost switching between projects.
- 60. @andreagoulet STRATEGISTS (THINK BROADLY) PROJECT 1 PROJECT 2 PROJECT 3 PROJECT 4 PROJECT 5 Deepening technical knowledge for strategists requires significant resources.
- 61. @andreagoulet
- 63. @andreagoulet
- 64. @andreagoulet “The Singularity will represent the culmination of the merger of our biological thinking and existence with our technology, resulting in a world that is still human but that transcends our biological roots.” -RAY KURZWEIL Source: The Singularity Is Near by Ray Kurzweil
- 65. @andreagoulet “The COMMUNICATION Singularity will represent the culmination of the merger of our STRATEGIC thinking and TECHNICAL SKILLS, resulting in a world that is still CORPORATE but that transcends our SILOED roots.” Based on a quote from Ray Kurzweil in his book The Singularity Is Near
- 66. @andreagoulet
- 67. @andreagoulet
- 68. @andreagoulet
- 69. ANY ORGANIZATION THAT DESIGNS A SYSTEM WILL PRODUCE A DESIGN WHOSE STRUCTURE IS A COPY OF THE ORGANIZATION'S COMMUNICATION STRUCTURE. CONWAY’S LAW @andreagouletSource: http://www.melconway.com/Home/Conways_Law.html
- 70. @andreagoulet COMMUNICATION SINGULARITY AKA “MAGICAL COLLABORATION ZONE”
- 71. NO MORE NON-TECHNICAL @andreagoulet COMMUNICATION FRAMEWORK #9
- 72. @andreagoulet
- 73. @andreagoulet “Andrea? She’s non-technical.”-my business partner on a prominent podcast
- 74. @andreagoulet “I’m the CEO of a software company! Of course I’m technical!” -angry me
- 75. @andreagoulet “But that’s not how you introduced yourself to the new client yesterday. I just repeated what you said. Verbatim.” -confused business partner
- 76. @andreagoulet “When you start calling yourself technical, I will too.” -confused business partner
- 77. GROWTH MINDSET @andreagoulet Believing you may not know everything now, but trusting that you can learn, grow, change, and adapt. Absolutely required for success in software. Source: https://www.ted.com/talks/carol_dweck_the_power_of_believing_that_you_can_improve
- 78. @andreagoulet NON-TECHNICAL LESS TECHNICAL MYTH THAT YOU HAVE NO ABILITY TO LEARN TECHNICAL CONCEPTS. (YOU CAN’T WORK IN SOFTWARE AND BE NON-TECHNICAL) LACKS EXPERIENCE BUT HAS CAPABILITY. COULD LEARN IF GIVEN THE TIME AND RESOURCES TO SUCCEED.
- 79. @andreagoulet NOT GOOD WITH PEOPLE WORKING ON MY PROFESSIONAL SKILLS MYTH THAT YOU HAVE NO ABILITY TO INFLUENCE, COLLABORATE, OR CONTRIBUTE EFFECTIVELY ON A TEAM. (UNTRUE, AGAIN.) LACKS EXPERIENCE BUT HAS CAPABILITY. COULD LEARN IF GIVEN THE TIME AND RESOURCES TO SUCCEED.
- 80. LEAVE GOOD ARTIFACTS @andreagoulet COMMUNICATION FRAMEWORK #10
- 81. @mscottford THE DIFFERENCE IS COMMUNICATION
- 87. @andreagoulet ARE WE INTENTIONALLY LEAVING ARTIFACTS TO HELP PEOPLE WHO COME AFTER US?
- 88. @andreagouletSource: https://github.com/RefactoringCombos/ArlosCommitNotation ARLO’S COMMIT NOTATION
- 89. @andreagouletSource: https://github.com/npryce/adr-tools ARCHITECTURE DECISION RECORDS
- 91. @andreagoulet CODE WITHOUT COMMUNICATION ARTIFACTS LEGACY CODE
- 93. @andreagoulet COMMUNICATION FRAMEWORKS 1. “I” STATEMENTS 2. LISTEN, VERIFY, VALIDATE 3. STOP SHAMING & BLAMING 4. “YES, AND” 5. RADICAL CANDOR 6. INCEPTION INTERRUPTIONS 7. BEES & BEETLES 8. COMMUNICATION SINGULARITY 9. NO MORE NON-TECHNICAL 10. LEAVE GOOD ARTIFACTS
- 94. @andreagoulet STRATEGISTS & TECHNICIANS CAN WORK TOGETHER
- 95. @andreagoulet AND AMAZING THINGS CAN HAPPEN!