The microsociology of networks
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David Armano discusses how human behavior has changed due to technology, particularly how it influences social interactions and personal branding. He highlights the shift from media consumption to production, the concept of 'ambient intimacy', and the emergence of social economics where reputation ('whuffie') acts as currency. The document emphasizes the importance of human connections in navigating networks and the transformation towards a more people-driven web.
The microsociology of networks
- 1. The Micro-Sociology of Networks David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano
- 2. this isn’t the story
- 3. this is
- 5. mostly true
- 6. Human nature doesn’t change. Human behavior does.
- 7. our needs are basically the same
- 8. technology doesn’t make us social
- 9. it influences our behaviors
- 10. media is micro
- 11. print radio broadcast digital from past revolutions
- 12. to present
- 13. how has our behavior been influenced?
- 14. we stopped consuming media
- 15. and started producing it
- 16. we’re sharing our ideas openly
- 17. and giving away our secrets Sharing our ideas openly
- 18. we’re building our personal brands
- 20. while celebrities become more like us
- 21. our social circles expand
- 22. from intimacy to ambient intimacy Source: Reach Cards Robin Dunbar’s threshold of maximum number of individuals “Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.” ~Leisa Reichelt
- 23. as we manage our “friends”
- 24. and contacts
- 25. a perfect storm…
- 27. my boss is on facebook
- 29. we’re streaming our lives
- 30. and deaths…
- 32. …participatory Over 136 million pageviews More than 21.3 million live video streams since 6am 1.3 million concurrent live streams
- 33. our communication is becoming effortless
- 35. micro-social economics are niche
- 36. nearly anyone can influence
- 37. especially within their niche
- 38. the social web thrives on it
- 39. social economics have equity
- 41. Whuffie has replaced money, providing a motivation for people to do useful and creative things. A person's Whuffie is a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person's favorable or unfavorable actions ~Wikipedia
- 43. finding support in networks: micro- philanthropy
- 44. Over $11,000 in 2 days
- 45. 566,144k members. 14,244 wall posts. 1 cause.
- 46. we relied on institutions individual institution
- 47. we rely on each other individual networks
- 50. networks can filter signal from noise
- 51. moving toward a people powered web
- 53. “I believe that people would rather have a conversation with a person than a brand.” ~Scott Monty, Ford Motor Company
- 54. humans not optional
- 55. are we coming full circle?
- 56. “more human than human is our motto” ~bladerunner
- 57. insights into behaviors lead to innovations
- 58. innovations help people
- 59. “Same as it ever was” ~Talking Heads
- 60. The Micro-Sociology of Networks David Armano, VP Experience Design, Critical Mass // criticalmass.com Logic + Emotion // darmano.typepad.com // Twitter @armano