The Missing Link(s)
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The document discusses the importance and types of links in SEO, identifying key ranking factors such as anchor text and link popularity. It outlines strategies for acquiring links, including creating content, guest blogging, and using social media, while cautioning against dangerous practices like buying links. Tools for link building are also mentioned, emphasizing a balanced approach of natural and manufactured links for effective SEO results.
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The Missing Link(s)
- 1. The Missing Link(s) Ben Cook, SEO Manager Network Solutions
- 4. A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors Keyword Focused Anchor Text of External Links External Link Popularity (quantity/quality of external links) Diversity of Link Sources (links from many unique root domains) How Important Are Links?
- 5. Unfortunately, all links are NOT created equal! From an authority domain… On a well linked page… Within relevant content… Does not have NoFollow Tag applied What to Look for in a Link
- 6. Authority Domain = Good
- 7. Unrelated Content = FAIL
- 9. How Do I Get More Links?
- 10. Create Them (Boring but effective) Buy Them (Dangerous & effective) Attract Them (Fun but risky) How Do I Get More Links?
- 11. Article Distribution EzineArticles.com Work.com Directory Submission Automated = Easy Manual = Effective Guest Blogging Read the blog first! Client Sites Creating Links Create “Hubs” HubPages Squidoo Micro-sites Social Media Sites Go Niche Don’t Spam! Link Exchanges Be Careful!
- 12. Buy Links - DANGEROUS!
- 13. Link Vendors Rentals = Expensive Direct Buys Do Your Research Be Discrete Sponsored Articles Buy Websites Gradual Changes Buy Links - DANGEROUS! Safer Options Sponsor Events Press Releases Free Product Google Nexus One Lexus Yahoo & Best of the Web Directories
- 14. Attract Links – aka Link Bait
- 15. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 16. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 17. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 18. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 19. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 20. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 21. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 22. Tools Videos Contests Infographics/ Cartoons Quizzes Free Trials Lego Games Attract Links – aka Link Bait
- 23. Free Tools SEObook Toolbar Hub Finder Yahoo Site Explorer Open Site Explorer (limited) Google Webmaster Tools Useful Tools for Link Building Paid Tools Raven SEO Tools Site Finder Backlinks Explorer Majestic SEO SEOmoz’s LinkScape
- 24. Add One Heaping Dose of Natural (attracted) Links To One Heaping Does of Manufactured (created) Links Season to Taste with Purchased Links (careful!) Repeat as Needed (until #1 in Google) SEO Recipe
- 25. Questions? Ben Cook Contact info: [email_address] http://skitzzo.com @Skitzzo