Using PPC Data to Drive SEO Strategy
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The document outlines a 3-phase system for addressing the problem of foggy windows by providing solutions and evaluating reputation. It emphasizes the importance of identifying content gaps, testing keywords through PPC, and tracking content satisfaction metrics. Additionally, it suggests categorizing site content and offers strategies for marketing and engagement.
Using PPC Data to Drive SEO Strategy
- 1. @skitzzo A 3 P.A.R.ty System?
- 2. @skitzzo
- 3. @skitzzo
- 4. @skitzzo
- 5. @skitzzo 3 Phases of Searching Problem Answer Reputation
- 7. @skitzzo Problem • Foggy Windows • Fix Foggy Windows
- 8. @skitzzo Answer • 3x5 Window Seal Repair Kit
- 9. @skitzzo Answer • 3x5 Window Seal Repair Kit • St. Louis Home Window Repair
- 10. @skitzzo Reputation • Missouri Glass Company Reviews • Missouri Glass Company Pricing No results found…
- 11. @skitzzo Volume Diminishes but Value Increases
- 12. @skitzzo Classify Keywords Keyword Volume Estimate P.A.R Foggy Windows 10,000 Problem 3x5 Window Seal Repair Kit 33 Answer Missouri Glass Reviews 10 Reputation St. Louis Window Repair 254 Answer
- 13. @skitzzo Classify Site Content URL Title P.A.R. /about About Us Reputation /contact Contact Us Reputation /products Products to Fix Your Window Problem /window-repair St. Louis Window Repair Answer
- 14. @skitzzo Highlight Mismatched Content URL Title P.A.R. Keywords Served P.A.R /about About Us Reputation Missouri Glass Reviews Reputation /products Products to Fix Your Window Problem 3x5 Window Seal Repair Kit Answer /window- repair St. Louis Window Repair Answer St. Louis Window Repair Answer No Data Foggy Windows Problem
- 16. @skitzzo Give the Voters What They Want • Page for Each Phase • Walk Prospect Through Remaining Phases
- 17. @skitzzo
- 18. @skitzzo
- 19. @skitzzo Put the Poll in the Field • Test Terms with PPC – Use Exact Match! – Compare Volume to Estimates – Sometimes “Small” Terms are Most Profitable
- 20. @skitzzo Put the Poll in the Field • Test Terms with PPC – Use Exact Match! – Compare Volume to Estimates – Sometimes “Small” Terms are Most Profitable • Verify Categorization – A/B Test Content Types (Problem, Answer, or Reputation) – Remarket to Types Differently
- 21. @skitzzo Content Satisfaction Metrics Who’s the YUGEST of them all?
- 22. @skitzzo Content Satisfaction Metrics • Time on Page • Bounce Rate • Engagement Rate – Video Views – Scroll Depth • Conversion Rate • Click Path Who’s the YUGEST of them all?
- 24. @skitzzo Artwork courtesy of the best artist Many people are saying the best ever. Jim Cook @jm_cook
- 25. @skitzzo Any Questions? Ben Cook (@skitzzo) of @DriveLeads bcook@DriveLeads.com (844)38-DRIVE