The Mobile Equation
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The document discusses key concepts in mobile application design, emphasizing user journeys and the importance of a well-designed interface that serves specific purposes. It covers common usage patterns of mobile devices, highlighting emotional engagement in shopping and the preference for mobile web over apps for in-aisle shopping. Additionally, it advocates for responsive design as a core principle of good design.
The Mobile Equation
- 2. Mobile Equation 2 User journey Application design: control Responsive design: reach © Bazaarvoice Inc, 2013
- 3. A story 3 © Bazaarvoice Inc, 2013
- 4. 4 © Bazaarvoice Inc, 2013
- 5. 5 Application Design Strategic constraint © Bazaarvoice Inc, 2013
- 6. Application Design 6 An application is so-called because it is software with a specific application to the user. In a well-designed application, the environment, device, and interface serve a • central purpose. The central purpose of a search engine (web app) is to fetch relevant content. • A well-designed website is rich with valuable content. The central purpose of a browser (system app) is to render web content. A • well-designed website makes this content accessible through good architecture, interface, and interactions. © Bazaarvoice Inc, 2013
- 7. Device Usage 7 Device Common Uses Where Smart • Checking-up Everywhere phone Checking weather, Facebook notifications, email inbox, and other sources of regularly (49.7% US changing information adoption) • Looking up Quickly finding a fact, location, phone number, photo, etc. • Messaging Writing texts, posts, and short emails • Self-amusement Gaming, reading books and news, listening to music, browsing photos, reading social network feeds • Utility Using tools such as camera, voice recorder, flashlight, guitar tuner, leveler, calendar, Tablet • Active media consumption pedometer, etc. Home (31% US Following along to how-to’s and recipes, playing games, social networking adoption) • Passive media consumption Watching movies and TV shows, reading digital publications, window shopping, surfing the web PC • Home computer usage overlaps with tablet Workplace • Office computer used for productivity © Bazaarvoice Inc, 2013
- 8. 8 © Bazaarvoice Inc, 2013
- 9. 9 © Bazaarvoice Inc, 2013
- 10. Of the various activities people do with their smart phones, shopping is the phones, shopping is the most emotional. Most in-aisle shoppers use Most in-aisle shoppers use the mobile web instead of shopping apps. Source: Yahoo! Mobile Modes Whitepaper, 2011 10 © Bazaarvoice Inc, 2013
- 11. 11 Responsive design It’s just good design © Bazaarvoice Inc, 2013
- 12. 12 Source: bradfrostweb.com © Bazaarvoice Inc, 2013
- 13. 13 Source: gabardine.com © Bazaarvoice Inc, 2013
- 14. It’s just good design 14 Prioritization Continuity Performance Cool factor Source: gabardine.com © Bazaarvoice Inc, 2013
- 15. 15 © Bazaarvoice Inc, 2013
- 16. 16 mobile.bazaarvoice.com @ Dave Yeats, Ph. D UX Research DaveYeats A. Litsa, Mobile Experience Designer @A_Litsa © Bazaarvoice Inc, 2013