The Need for Speed
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Sarah O'Keefe argues that content strategy needs velocity in order to support business goals. She discusses several aspects of content strategy that require speed, including authoring, editing, production, distribution, and localization of content. Quality source content is key to efficient localization. O'Keefe states that organizations must adapt and prioritize in order to survive in today's rapidly changing environment.
The Need for Speed
- 1. The Need for Speed Sarah O’Keefe @sarahokeefe www.scriptorium.com Flickr: ken_from_md
- 2. Sarah O’Keefe, @sarahokeefe ❖ Founder and president, Scriptorium Publishing, scriptorium.com, North Carolina, USA ❖ Coauthor with Alan Pringle of Content Strategy 101 ❖ Interested in intersection of content, publishing, and technology
- 3. We need velocity. Flickr: mytmoss
- 4. Content strategy Support the organization’s business goals using information and information products.
- 5. Velocity and content strategy… Flickr: grendelkhan
- 7. Align with business goals
- 8. Style guides and terminology
- 13. Know the business Align with business goals Style guides and terminology Voice and tone Production systems Intelligent content Integration
- 14. How do we make it happen?
- 15. Flickr: kirinqueen Operations need to be impeccable.
- 21. Production system must automate formatting.
- 22. Flickr: WI Department of Natural Resources, mstharpe, daysofthundr46 Distribution velocity
- 24. Good source content Machine translation Automated formatting (again) Flickr: furphotos
- 25. Global content strategy flickr: dtaylorcreative should be redundant.
- 26. Globalization drives content strategy. flickr: titushageman
- 27. Efficient localization is a basic prerequisite. flickr: tanyadurrant
- 28. What drives efficient localization? flickr: tanyadurrant
- 29. HINT: It’s not the service provider. flickr: tambako
- 30. It’s the quality of the input. flickr: tanyadurrant
- 31. flickr: pmarkham Localization: just along for the ride.
- 32. A computer can do more than a typewriter.
- 33. flickr: dominicspic Low-quality source content = inefficient localization
- 34. Image: NASA In a multilingual workflow, inefficiency = death.
- 35. Image: NASA In a monolingual workflow, inefficiency = slow death.
- 36. We cannot survive unless we evolve. Quickly.
- 37. Content has never been for the faint of heart… Flickr: jlascar
- 38. We must adapt to changes… Flickr: Marie Hale
- 40. The old way is not going to work. Flickr: nostri-imago
- 41. Flickr: ullisandersson One last thing…
- 42. Questions?