The One Page Business Plan
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This document provides guidance on how to run a business like a "business" by establishing key foundational elements including: 1. Core values and purpose to guide the business and provide overarching goals. 2. Big hairy audacious goals and targets for 3-5 years in the future to aim for including revenues, profits, and market share. 3. Annual, quarterly, and monthly goals and initiatives to work towards the long term targets, along with key performance indicators to track progress. The document recommends setting goals and action plans at various levels, celebrating successes, and ensuring accountability to provide structure and drive the business forward over time.
The One Page Business Plan
- 1. How to Run Your Business Like a “Business” And in the process, become a rockstar CEO or Manager
- 5. Today (Why)
- 7. Core Values/Beliefs ✦ Code of Awesomeness ✦ + Your own business Values
- 8. Core Purpose ✦ What you continue to strive to achieve ✦ Mother Theresa’s “Love the Poor” ✦ Single Purpose : Disney-Happiness, WalMart- Affordable, Microsoft-Uniquity
- 9. BHAG ✦ Big Hairy Audacious Goal ✦ Measurable 10 - 30 Year Goal ✦ Audacious but not Bragadoccio
- 11. Target 3-5 Years (Where)
- 13. Target 3-5 Years ✦ Future Date ✦ Revenues ✦ Profit ✦ Market Cap
- 14. Sandbox ✦ Your marketplace
- 15. Brand Promise ✦ What makes you different from competition? ✦ What leads your marketing message? ✦ MacDonals: Speed, Consistency, Fun for Kids ✦ SouthWest: Low Fares, Lots of Flights, Lots of Fun ✦ Table Stakes ✦ USP or Value Proposition
- 16. Key Thrusts ✦ What are the handful of things to do in the next few years to reach your Target, Deliver your brand promise and dominate your sandbox
- 17. KPIs ✦ Look at these daily or weekly ✦ Dell : Ship to Target, Initial Incident Rate, First Time Fix ✦ Know these! ✦ Clue: These numbers tell you whether you’re keeping your promise to customers
- 19. Annual Goals (What)
- 21. Annual Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Cash ✦ Rev./Emp.
- 22. Key Initiatives ✦ Priorities for the Year ✦ Of for Quarter for rapidly growing companies ✦ Key items on your growth list ✦ No need to correspond to Key Thrusts
- 23. #1 or #2 Critical Outcomes for Year ✦ Eg. Silva Manifesting Product Launch ✦ Amonk Continuity Program
- 27. Quarterly Column ✦ Yr Ending ✦ Revenues ✦ Profit ✦ Active Members ✦ Gross Margin ✦ Traffic ✦ Advertising ROI
- 28. Quarterly Goals ✦ What do you need to do this quarter to hit your annual goals? ✦ Less is more
- 29. #1 or #2 Critical Outcomes for Quarter ✦ New Launch ✦ New Back End Producy
- 30. Monthly Goals ✦ Straight from Growth List
- 31. Themes ✦ Monthly ✦ Build vision and consensus ✦ Make it catchy
- 32. Celebration ✦ How you gonna party?
- 33. Accountability ✦ Who ✦ When
- 40. Now that you have the business plan... You need a personal plan