The outcast story
- 1. WE ARE NOT AN ADVERTISING AGENCY. WE ARE NOT A CREATIVE BOUTIQUE. WE ARE NOT A BRAND CONSULTANCY. WE ARE A CULTURE THAT BREEDS IDEAS THAT OUTCASTS THE BRANDS WE BUILD. WE ARE…
- 2. T H E
- 3. PHILOSOPHY THE OUTCAST IS ABOUT BEING DIFFERENT. NOT FOR THE HECK OF IT, BUT FROM THE CORE. IT’S COMING TOGETHER OF LIKE-MINDED PEOPLE TO TAKE THE ROAD LESS TRAVELLED. IT’S A WORLD THAT DEFIES THE EXISTING SYSTEM. THE WORLD WHERE BELIEF IS THE RELIGION AND IDEAS ARE THE ONLY LANGUAGE. OUTCAST IS THINKING BEYOND THE OBVIOUS AND DOING WHAT’S UNDONE. IT’S THE ISOLATION OF THE ARTIST AND THE THRILL OF THE UNKNOWN. A CONSTANT SEARCH FOR CHALLENGES AND PERSPECTIVES NEVER KNOWN BEFORE. THE WILDNESS OF THOUGHTS AND THE FREE-SPIRITED SOUL. A PLACE WHERE NORMALCY IS DEAD, SET PATTERNS ARE BANNED AND THE ORDINARY HAS NO TAKERS. FOLLOWING IS THEN JUST A CRIME AND INVENTION THE ONLY RESPITE. DISCONTENT BREEDS AMBITION. AMBITION BREEDS RESTLESSNESS. RESTLESSNESS BREEDS THOUGHTS. THOUGHTS BREED IDEAS. AND THAT’S WHAT THE OUTCAST IS ALL ABOUT - CREATIVE WORK THAT OUTCASTS THE BRANDS AND THE PEOPLE WHO CREATE THEM.
- 4. AT THE OUTCAST, WE ARE A GROUP OF EXPERIENCED, RESTLESS AND EFFICIENT PROFESSIONALS. SOME FROM LEADING ADVERTISING AGENCIES, SOME WITH AN EXTENSIVE BACKGROUND IN EVENTS AND SOME FROM THE COMFORT OF THEIR PREVIOUS PROFILES. ALL COMING TOGETHER TO CREATE THE NEW WAVE IN CREATIVE WORK. OR SHOULD WE SAY, WORK THAT TRULY OUTCASTS THE BRANDS WE BUILD.
- 5. the OUTCASTERS preetam bhojwani chairman & ceo Restless maverick. Ambitious entrepreneur. Natural leader. Preetam has never treaded the common path. He has always made his own roads. First, as an experienced sales and marketing professional in leading corporates and then as a founder-chairman of Innobella, a rapidly growing events company. With his latest venture - The Outcast, he aims to carve the same niche that he has created in the events business.
- 6. dinesh bhojwani managing director Dinesh Bhojwani is a troubleshooter at The Outcast. Whether it’s a technical problem or an operational challenge, Dinesh has an answer to every question. It’s probably his engineering mind that comes to play here. Dinesh has been a pillar of Innobella, the events arm. From planning to execution to client management, Dinesh has worn many a caps successfully over the last decade. Flying kites being one of his hobbies. We know where he is aiming, even when it comes to his professional life. High, very high.
- 7. dash gaude creative director If Dash was to make a rainbow, all the colours would be black. Dash likes black. Period. But he is not easily pleased when it comes to ideas and art, whether it’s his own or his teams. He’s constantly pushing the envelope and fine-tuning ideas and layouts. No wonder, he has won more than 20 international awards such as Cannes Lions, Clio, One Show, New York Festival, London International, ADC, Dubai Lynx & many others. In his 15 years journey from India to Dubai and back to India, he has travelled many a miles in brand building and creativity. Y&R Dubai, Leo Burnett Dubai, Intermarkets and Partnership were just a few stops on this vast journey.
- 8. kiran bhanushali creative director copy Writing about oneself is sometimes the most difficult thing. Especially, when you are a writer. After writing the agency philosophy and the team’s intro, Kiran contemplated for two days over his own write-up. And in the end, he thought of keeping it simple and short. So here it goes. He’s been a writer in advertising for over 8 years now. Tribal DDB, Mudra, Rediffusion Y&R, Interface Communications (FCB Ulka Group) are just some of the agencies where he has worked over a host of clients and pitches. There were three more lines. But Kiran edited the copy.
- 9. archana vig executive vice president What does a specialised hair stylist do in the field of brand communications? Ask this question to Archana and you’ll get a quick and confident reply, “Creativity knows no boundaries.” After 5 years of meticulously planning and independently handling numerous events for a host of corporates, she is all geared up to expand her horizon to advertising. Archana likes experimenting, whether it’s work or cooking for that matter.
- 10. riddhima chatterjee executive vice president Office Politics is not something you would find at The Outcast. But we surely have a person with a Political Science Degree. A lover of pets, Riddhima has many hobbies besides collecting fridge magnets from all over the world. She has been a pillar of the event’s arm from last six years. A postgraduate from the National Institute of Event Management, she likes to interact with people and connects easily with them.
- 11. maulik chandarana key account manager There’s only one thing that’s faster than Maulik’s speed of talking. His speed of thinking. He’s fast and you would know the moment you meet him. A social media addict and an unapologetic foodie. On certain days, he jumps from one food joint to another with complete ease. Pretty much, like he jumps from one brief to another. An MBA from Symbiosis, he’s been in advertising and events for a couple of years.
- 12. SCOPE OF OUTCASTING Brand Building Market Study Consumer Analysis Category Insight & Brand Strategy Creative Development ATL : Print Campaign Television Radio OOH Brand Activation BTL : Brochures Leaflets Posters Danglers & Direct Mailers Digital & Mobile Online Campaign Development & Execution Facilitation: Creative ideation for social media (Facebook, Twitter), Viral Videos, Website and Microsite, Web Banners & Online Integration. Media Consulting
- 13. PARTNER WITH US TO CREATE THE WORK THAT OUTCASTS YOUR BRAND.
- 14. THANK YOU T H E