The Power of Big Data in a Networked World
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The document emphasizes the significance of big data in a networked world, particularly for businesses and marketing strategies. It highlights how data can transform insights into actionable strategies for targeting valuable customers and personalizing offers. Additionally, it stresses the role of new analytic tools and technologies in leveraging data to drive innovation and improve decision-making.
The Power of Big Data in a Networked World
- 1. The Power of Big Data in a Networked World David Rogers contact@davidrogers.biz Author, “The Network Is Your Customer” Faculty Director, Digital Marketing Strategy Columbia Business School Exec Ed
- 3. Walmart Weather Hail Aisle undergro damage und + app?
- 6. Customer Business Partner Disruptor Challenger Influencer 6
- 7. data
- 9. Social data
- 11. “Internet of Things” data Jet engine / cow?
- 12. Storage & processing power Einiac
- 13. Cloud computing Cloud + Siri
- 14. New analytic tools Cat video
- 15. New analytic tools Cat video
- 16. data = insights
- 17. Image of person buying online
- 18. <Brand>Honda</Brand> <Model>Honda Accord</Model> <Brand>Toyota </Brand> <Model>Toyota Camry</Model> <Term>Sedans</Term> Honda Accords and Toyota Camrys <Term>Best</Term> are nice sedans, but hardly the best car on the road (for many people). <Term>Competent</Term> It's just that they are very compentant in their price range. <Term>Price</Term> So, a love fest of the best selling may not tell you what is "best". <Term>Love</Term> <Term>Best selling</Term> <Term>Best</Term>
- 19. Cadillac
- 20. Questions to answer Who should I market to? Which are my most valuable customers? How should I personalize my offer? When and where should I spend my budget? What impact did I get from my marketing?
- 24. 24
- 25. data = asset
- 26. Obama for America? Voter data?
- 28. Media companies? data market
- 29. Data Data Data Data Data Data
- 30. data = insight innovation asset
- 31. ? “Watson with doctors”?
- 32. Thank you! contact@davidrogers.biz Email me for: • Related research “Marketing ROI in the Era of Big Data”