The power of social recommendations
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The document highlights the significance of social recommendations in purchasing decisions, indicating that 92% of consumers are influenced by word-of-mouth, while 76% trust online reviews as much as personal recommendations. It emphasizes that positive online reviews can compel potential buyers, with 50% of purchasing decisions based on recommendations. Additionally, consumers share their experiences online to help others and express their opinions.
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The power of social recommendations
- 1. The power of social recommendations 92% 76% 58% 72% 20% 77% of consumers report that a word-of-mouth recommendation is the top reason they buy a product or service of consumers surveyed said that they trust online reviews as much as personal recommendations of consumers recommended companies they trust to a friend or colleague to 50% of all purchasing decisions, the primary factor is word of mouth recommendation People share product/service experiences online because ...................................... of consumers trust a business which has positive online reviews of people need to see fewer that 10 reviews to compel them to purchase 78% 47% they had a they had a positve negative experience experience Torben Rick - www.torbenrick.eu 43% they want to help others to be informed 46% they like sharing their opinion with others