The Quest for Insights Empowerment

Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fight for funding, the chance to prove themselves and to make sure their stakeholders are using the insights they pass on. All of this extra work usually brings down the quality of research as the limited time of insight teams isn’t spent as much on the research itself. So how do insight teams and stakeholder organisations become empowered by insights? What can insight professionals do to help themselves as well as their stakeholders by creating a culture of insights? The quest for insights empowerment starts with an open mind and a desire for change. Find out more: https://blog.flexmr.net/quest-insights-empowerment