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The quest for player centrism
15 – 16 November, SofiaISTACon.org
By Stefan Ivanov
15 – 16 November, SofiaISTACon.org
“It’s not about being ranked number one. It’s not about having
more followers on Twitter than your friends. It’s not about
outdoing anyone. It’s about how to outdo yourself.
It’s not about selling more books or getting more TED views
than somebody else. It’s about how to make sure that the
work you’re producing is better than the work your produced
before. You are your competition.
Simon Sinek
15 – 16 November, SofiaISTACon.org
Hi,
15 – 16 November, SofiaISTACon.org
my name is
Stefan
15 – 16 November, SofiaISTACon.org
I come from
Infragistics
15 – 16 November, SofiaISTACon.org
and today I
came to ISTA
15 – 16 November, SofiaISTACon.org
I do UX
15 – 16 November, SofiaISTACon.org
I do UX
I live UX
15 – 16 November, SofiaISTACon.org
I do UX
I live UX
I breathe UX
15 – 16 November, SofiaISTACon.org
How about you
15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
Games
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
Work in games
• High-stakes work
• Busywork
• Mental work
• Physical work
• Exploration
• Creative work
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
60:00
15 – 16 November, SofiaISTACon.org
GOALS
15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
RULES
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
FEEDBACK
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
VOLUNTARY
PARTICIPATION
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
UNNECESSARY
OBSTACLES
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
GUIDANCE UPON
REQUEST
15 – 16 November, SofiaISTACon.org
GOALS
RULES
FEEDBACK
VOLUNTARY PARTICIPATION
UNNECESSARY OBSTACLES
GUIDANCE UPON REQUEST
BEST
speaker of the
conference
15 – 16 November, Sofia
15 – 16 November, SofiaISTACon.org
“UX is about usability
Gamification is about engagement
Somebody
15 – 16 November, SofiaISTACon.org
Player
Personas
15 – 16 November, SofiaISTACon.org
Umeko Xi
32 years old
Married and has 2 boys
Graduate from RISD
Chinese born in Seattle
Lives in Mountain View CA
Umeko does many inside trainings for Alphabet with different teams and stake
holders. She was very honored by the invitation to speak at NG conference
earlier this year about all the design challenges her team faced in Angular.
Umeko is over to Bulgaria visiting a relative to her husband, who is of Bulgarian
descent. They both work in IT and have decided to attend ISTA this year
because they hear Kevin Richardson was one of the keynote speakers. Umeko
loves going to conferences to learn and network.
UX/UI designer at Alphabet
Speaker at NG conference 2016
0
5
10
15
20
A
E
S
K
Player Type
Interests
Groups
expert player
15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
15 – 16 November, SofiaISTACon.org
Time for your questions
@StefanIvan0v
stefanivanovux
sivanov@infragistics.com

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The quest for player centrism

  • 2. 15 – 16 November, SofiaISTACon.org By Stefan Ivanov
  • 3. 15 – 16 November, SofiaISTACon.org “It’s not about being ranked number one. It’s not about having more followers on Twitter than your friends. It’s not about outdoing anyone. It’s about how to outdo yourself. It’s not about selling more books or getting more TED views than somebody else. It’s about how to make sure that the work you’re producing is better than the work your produced before. You are your competition. Simon Sinek
  • 4. 15 – 16 November, SofiaISTACon.org Hi,
  • 5. 15 – 16 November, SofiaISTACon.org my name is Stefan
  • 6. 15 – 16 November, SofiaISTACon.org I come from Infragistics
  • 7. 15 – 16 November, SofiaISTACon.org and today I came to ISTA
  • 8. 15 – 16 November, SofiaISTACon.org I do UX
  • 9. 15 – 16 November, SofiaISTACon.org I do UX I live UX
  • 10. 15 – 16 November, SofiaISTACon.org I do UX I live UX I breathe UX
  • 11. 15 – 16 November, SofiaISTACon.org How about you
  • 12. 15 – 16 November, SofiaISTACon.org
  • 13. 15 – 16 November, SofiaISTACon.org
  • 14. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 15. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 16. 15 – 16 November, SofiaISTACon.org Games
  • 17. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 18. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 19. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 20. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 21. 15 – 16 November, SofiaISTACon.org Work in games • High-stakes work • Busywork • Mental work • Physical work • Exploration • Creative work
  • 22. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 23. 15 – 16 November, SofiaISTACon.org 60:00
  • 24. 15 – 16 November, SofiaISTACon.org GOALS
  • 25. 15 – 16 November, SofiaISTACon.org
  • 26. 15 – 16 November, SofiaISTACon.org RULES
  • 27. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 28. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 29. 15 – 16 November, SofiaISTACon.org FEEDBACK
  • 30. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 31. 15 – 16 November, SofiaISTACon.org VOLUNTARY PARTICIPATION
  • 32. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 33. 15 – 16 November, SofiaISTACon.org UNNECESSARY OBSTACLES
  • 34. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 35. 15 – 16 November, SofiaISTACon.org GUIDANCE UPON REQUEST
  • 36. 15 – 16 November, SofiaISTACon.org GOALS RULES FEEDBACK VOLUNTARY PARTICIPATION UNNECESSARY OBSTACLES GUIDANCE UPON REQUEST BEST speaker of the conference 15 – 16 November, Sofia
  • 37. 15 – 16 November, SofiaISTACon.org “UX is about usability Gamification is about engagement Somebody
  • 38. 15 – 16 November, SofiaISTACon.org Player Personas
  • 39. 15 – 16 November, SofiaISTACon.org Umeko Xi 32 years old Married and has 2 boys Graduate from RISD Chinese born in Seattle Lives in Mountain View CA Umeko does many inside trainings for Alphabet with different teams and stake holders. She was very honored by the invitation to speak at NG conference earlier this year about all the design challenges her team faced in Angular. Umeko is over to Bulgaria visiting a relative to her husband, who is of Bulgarian descent. They both work in IT and have decided to attend ISTA this year because they hear Kevin Richardson was one of the keynote speakers. Umeko loves going to conferences to learn and network. UX/UI designer at Alphabet Speaker at NG conference 2016 0 5 10 15 20 A E S K Player Type Interests Groups expert player
  • 40. 15 – 16 November, SofiaISTACon.org 15 – 16 November, SofiaISTACon.org
  • 41. 15 – 16 November, SofiaISTACon.org
  • 42. 15 – 16 November, SofiaISTACon.org
  • 43. 15 – 16 November, SofiaISTACon.org Time for your questions @StefanIvan0v stefanivanovux sivanov@infragistics.com