The question every project team should answer
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The document discusses the importance of developing a clear "Why statement" for projects. It explains that the Why statement serves to align all project team members and stakeholders by providing a shared understanding of the project's objectives. It also helps maintain support for the project throughout its lifecycle. The document outlines four key dimensions - identity, location, timing, measurability - that can be used to structure the development of an effective Why statement. It then discusses how the Why statement plays an important role in each of the "Five Ps of Project Branding" - Project Pitch, Plan, Platform, Performance, and Payoff. Developing a solid Why statement is important to avoid conflicts, keep the project focused, and ensure its objectives address the
The question every project team should answer
- 2. 2 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 3. Introduction 4 Dimensions of Why Statement Importance of Why Statement How to Develop a Useful Why State... 5 Ps of Project Branding 3 The Question Every Project Team Should Answer Conclusion & Questions...... Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 4. 4 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan The Why Statement is an important element in project’s branding Why Statement serves as guideline to all team members and stakeholders to keep their attentions aligned rather than to go elsewhere Why Statement saves from conflicts and confusion on pursuing the team members or project leaders The Why Statement serves as useful tool that aligns the efforts of team members
- 5. 5 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan It keeps focused both the projects leaders and stakeholders It helps to maintain support through all project branding phases from pitch to payoff. Why Statement compels the decision makers to listen the rest of the story regarding the value and worth of project to organization It plays vital role to ensure that project activities will be useful to fix the core business issues
- 6. 6 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 7. 7 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan It keeps the team focused and tracked as per planning Why Statement is important to keep engaged all stakeholders at a single platform Provides the strong reason to the organization to clinch the project It helps to ensure the help throughout the project from the whole organization
- 8. 8 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Why Statement helps as evaluating the performance Highlights whether the progress to date will help to address the underlying issues or not To maintain project momentum it helps as a cry rallying
- 9. 9 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 10. “Why” 10 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan If you’re travelling to an unfamiliar location, you wouldn’t leave home without a big red circle around you destination on either a physical or virtual map If the project plan is the heartbeat of a solid project management methodology, the scope statement is the breath... In many corporate projects, team members can’t explain the point of what they are doing and that increases the likelihood of failure.
- 11. 11 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Why statement helps as evaluating the performance Highlights whether the progress to date will help to address the underlying issues or not To maintain project momentum it helps as a cry rallying Without a solid why statement a project team can become overwhelmed by conflict and confusion “Why”
- 12. 12 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan “Why” A project without a clear and compelling why can lead to: Wasted effort Missed project objectives, Dissatisfied clients, Poor business performance, Demoralized team members and Damage to the reputations of the team leader and the project
- 13. 13 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan “Why” Producing a good why statement often requires both a lot of work and heated debate. A structured discussion focusing on four key dimensions which can speed up the process... Identity Location Timing Measurability
- 14. 14 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan The first question, identity, requires that the problem be clearly stated. For identifying problem Ask What? What happened or will happen? What are the symptoms? What are the consequences to others? What circumstances surround the occurrence of the problem? What is not functioning as desired?
- 15. 15 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Location is the second dimension of an effective why statement for identifying location: ASK WHERE Where is the problem occurring? Where did it or will it have an impact?
- 16. 16 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan The third dimension, timing, involves specifying time line of problem. For identifying time: ASK WHEN When did it or will it happen? When did it first occur? and how long it is likely to persist if no action is taken
- 17. 17 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Magnitude is the fourth dimension and speaks to the significance and scale of the issue: to identify magnitude: ASK HOW How big is the problem in measurable terms? How long will it persist.
- 18. The Why Statement is an essential element in any project’s brand. Without a solid why, a team can become overwhelmed by conflict and confusion, and all-important supporters can and will direct their attention elsewhere. A project’s brand determines its reputation in the organization and influences the level of resource investment, voluntary effort and “buzz” surrounding the initiative. Solid project branding occurs in five interrelated stages, which we call the “Five Ps of Project Branding.” The why statement plays an important role at each stage. 18 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 19. 19 The Question Every Project Team Should Answer 1. Project Pitch 2. Project Plan 3. Project Platform 4. Project Performance 5. Project Payoff Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Project Pitch Plan PlatformPerformance Payoff
- 20. 20 The Question Every Project Team Should Answer Key Action The reason for the project is articulated and sold. Outcome Decision makers and team members are convinced the project will deliver value to the organization. The Value of Why A project pitched with a clear and compelling why will inspire people to feel the project is worth the time and effort. 1. Project Pitch Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 21. 21 The Question Every Project Team Should Answer Key Action Project planning is competent, transparent and inclusive. Outcome All stakeholder are confident of and committed to the project. The Value of Why Ensures activities will address the core business problem. Keeps the team focused and on track during planning. 2. Project Plan Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 22. 22 The Question Every Project Team Should Answer Key Action The project is officially launched with a level of fanfare and formality appropriate for the project and the organization. Outcome Project and team have credibility and legitimacy with key stakeholders. The Value of Why ◦ Provides the reason for the rest of the organization to hold the project. ◦ Engages all stakeholders. Ensures support throughout the organization. 3. Project Platform Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 23. 23 The Question Every Project Team Should Answer Key Action The project is delivered with transparent results and effectively recovers from setbacks. Outcome There are no surprises for stakeholders, who remain aware, engaged and supportive. The Value of Why ◦ Is the measure against which performance is evaluated. ◦ Highlights whether progress to date has (or will) resolve the underlying problem. Serves as a rallying cry to maintain project momentum. 4. Project Performance Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 24. 24 The Question Every Project Team Should Answer Key Action Definitive close of the project and dissemination of proof of project promise and lessons learned. Outcome Stakeholders are aware of the project’s conclusion and contributions. The Value of Why ◦ Is the definitive benchmark of project completion. ◦ Provides the baseline from which the project’s proof of promise is presented. 5. Project Payoff Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 25. 25 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Project Charter and Scope related questions Project Time Constraints related questions Project Cost Management related questions About Project and Project Team Productivity related questions
- 26. 26 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan What did the project team accomplish this week? What does the project team need to accomplish next week? What’s the current status of project issues?
- 27. 27 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Every project should must have a solid Why Statement to give guideline and shows the clear picture of project to each stakeholder of the project. Many projects fail because they are launched without a clearly articulated reason why they’re being pursued.
- 28. 28 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Without a clear vision, a project team can become overwhelmed by conflict and confusion. Exploring the four dimensions of a compelling “Why Statement” can improve a project’s chances of success.
- 29. 29 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 30. 30 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan Last Words of Thinking / Future research dimension What Are The Questions Which a Project Manager Should Never Ask to his/her Team or Any of Project Stakeholder(s).
- 31. 31 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan
- 32. 32 The Question Every Project Team Should Answer Project Planning and Controlling, MSPM, Riphah International University, Islamabad, Pakistan