THE REAL DEFINITION OF STRATEGY
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The document defines strategy as the actual allocation of a company's financial resources rather than its mission or strategic plans. It emphasizes reinterpreting financial statements by viewing expenses as 'strategic investments' to understand a company's true strategy. This insight was realized by the author after over ten years of being a CEO.
THE REAL DEFINITION OF STRATEGY
- 1. WHAT IS THE REAL DEFINITION OF STRATEGY ? CEO 911 Lesson 9 from: 20 Learnings from Electroline & Places of Lesser Repute I had been a CEO more than 10 years when I finally learned this simple, compelling definition of strategy.
- 2. STRATEGY: Its not what your mission or vision or strategic plan or operating plan says, it’s where your company actually spends and invests its money. So scratch out the word “Expenses” everywhere it appears in your financial statements and replace it with “Strategic Investments” then look very hard at every line and every penny underneath – because those line items are the reality of your strategy. CEO 911