The Referral Engine
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The document outlines John Jantsch's referral engine system for teaching businesses to market themselves through referrals. The system includes developing an authentic marketing strategy focused on an ideal customer and core message, creating educational content to build trust and educate customers and partners, developing customer and partner communities, executing referral processes, and following up on leads. The goal is for businesses to generate referrals by delivering great customer experiences.
The Referral Engine
- 1. The Referral EngineTeaching Your Business To Market ItselfJohn JantschDuct Tape MarketingTwitter: @ducttape - #dtmtexas
- 3. #1 People make referrals because they need to@ducttape - #dtmtexas
- 4. #2 All business involves risk@ducttape - #dtmtexas
- 5. #3 Nobody talks about boring businesses@ducttape - #dtmtexas
- 6. #4 Consistency builds trust@ducttape - #dtmtexas
- 7. #5 Marketing is a system@ducttape - #dtmtexas
- 8. Definition of Marketing@ducttape - #dtmtexas
- 15. The funnel is broken“When it comes to lead and referral generation, customer experience is the new black.”
- 16. The Marketing Hourglasssm@ducttape - #dtmtexas© Duct Tape Marketing – all rights reserved
- 17. Filling the gaps – product and process questions@ducttape - #dtmtexas© Duct Tape Marketing – all rights reserved
- 18. The Referral Engine System Authentic strategy
- 19. Content that builds trust
- 20. Content that educates
- 23. Execution
- 24. Follow-up@ducttape - #dtmtexas
- 25. Authentic strategy Ideal customer
- 26. Core talkable difference
- 28. Culture to match
- 29. Expectation@ducttape - #dtmtexas
- 30. Content that builds trust Educational
- 31. Social media
- 32. SEO
- 33. Reviews
- 34. Testimonials@ducttape - #dtmtexas
- 35. Content that educates White papers
- 36. Webinars
- 37. FAQs
- 38. Success stories
- 39. Perfect Intro@ducttape - #dtmtexas
- 41. Education
- 42. Offers
- 43. Tools
- 44. Community@ducttape - #dtmtexas
- 45. Partner community Frame of mind
- 46. Identify
- 47. Recruit
- 48. Activate
- 49. Platform@ducttape - #dtmtexas
- 51. Results review
- 52. Moments of truth@ducttape - #dtmtexas
- 53. Follow-up A lead, now what?
- 54. Customers
- 55. Partners
- 56. Measure@ducttape - #dtmtexas
- 57. Small business email evolutionJohn Jantsch author of Duct Tape Marketing andThe Referral Engine
- 58. Forbes favorite for marketing@ducttape - #dtmtexas