Total Online Presence Blueprint
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The document outlines a 12-month blueprint for developing a total online presence. It includes steps for setting up social media listening and engagement, creating content, email marketing, social media integration, advertising, and analytics. The blueprint guides businesses through monthly goals in these areas to build their online platforms over the course of a year.
Total Online Presence Blueprint
- 1. Total Online Presence 12 Month Blueprint John Jantsch Duct Tape Marketing @ducttape | #dtmTOP
- 2. Action Plan Workseet ducttape.me/bpnotes @ducttape | #dtmTOP
- 3. Small group coaching • 8 live lessons • Complete online portal • Video/audio • eBooks • Resources/action plans • Real time updates • Beginner/advanced options @ducttape | #dtmTOP
- 4. Total Online Stages • Content platform • Organic SEO • Email marketing • Social media marketing • Online advertising • Mobile and location • Analytics and conversion @ducttape | #dtmTOP
- 5. Month #1 - Listening • Set up Google Alerts • Create Twitter Lists • Set up Hootsuite or TweetDeck Set up Google Reader • Add Rapportive browser or Outlook Social Connector • Create paid Sprout Social or Mention accounts @ducttape | #dtmTOP
- 6. Month #2 – Content foundation • Research Key Content Themes • Create monthly Foundation Themes • AllTop and find blogs related to each theme • Using Google Reader subscribe • Visit Quora and subscribe to any theme topic RSS feeds @ducttape | #dtmTOP
- 7. Month #2 – Content foundation (cont.) • Explore ways to expand content distribution • Create Scoop.it account and set up topic pages. • Create Google and Bing Webmaster accounts to start understanding your SEO @ducttape | #dtmTOP
- 8. Month #3 - Sharable • Supplement your RSS Reader with additional blogs of interest to your clients • Create Buffer account and share 10-15 good pieces of content in networks • Create list of 10 potential guest blog targets for your content @ducttape | #dtmTOP
- 9. Month #3 - Sharable • Create a list of 2-3 guest bloggers for each foundational topic • Add Sociable Plug-in to your blog and web pages. • Add sharing and social capabilities to your email marketing • Consider 2-3 newsletter list partners @ducttape | #dtmTOP
- 10. Month #4 – Point of view eBook • Outline one list type process • Audit your current content • Pick 2-3 monthly themes and consider targeting for eBooks • Search “topic” filetype:pdf • Create list of 3-5 strategic partners for eBook co-branding campaigns @ducttape | #dtmTOP
- 11. Month #5 – Content delivery • Blog consistently on your themes • Add a podcast • Create a curated content newsletter • Look into Google+Hangout Live to YouTube @ducttape | #dtmTOP
- 12. Month #5 – Content delivery • Start using Instagram to tell your stories visually • Focus on Facebook News Stream • Upload presentations to Slideshare • Add Scoop.it content pages to your web site @ducttape | #dtmTOP
- 13. Month #6 – Landing pages • Create a landing page for Newsletter sign-up • Create landing page for eBooks • Create landing page for online or offline event • Add a video sales message to each of your landing pages @ducttape | #dtmTOP
- 14. Month #6 – Landing pages • Test multiple headlines for each landing pages • Test multiple calls to action (CTA) • Create form driven automatic testimonials using a tool such as Wufoo @ducttape | #dtmTOP
- 15. Month #7 – Email communication • Promote your content system with curated email content • Find ways to repurpose content into video, audio, eBooks and articles • Create one email course in a series of emails @ducttape | #dtmTOP
- 16. Month #7 – Email communication • Build a reverse email campaign • Add email follow-up sequence to every product and service • Consider creating email-based training for your internal staff • Clean up your email list with routine purging @ducttape | #dtmTOP
- 17. Month #8 – Social profiles • Add more description and links to LinkedIn Profile • Complete About page on Facebook • Add author=rel attribute web site for Google+ • Add branded Header graphic to Twitter profile @ducttape | #dtmTOP
- 18. Month #9 – Social Integration • Create and follow a routine to amplify your content • Focus on one or two prime objectives in your social media participation • Like 10 Facebook Pages and begin to interact with each • Share your ideas instead of your pitches @ducttape | #dtmTOP
- 19. Month #9 – Social Integration • Join 10 LinkedIn Groups that have active conversations • Create Twitter list of potential strategic partners • Create one piece of “gated” Facebook content • Merge online and offline social networking @ducttape | #dtmTOP
- 20. Month #10 - Conversion • Add Google Analytics • Set up goals for newsletter and eBooks • Create visual funnels • Create Tracked Links for all campaigns with Google URL • Identify your top three traffic conversion channels @ducttape | #dtmTOP
- 21. Month #10 - Conversion • Explore ways to personalize content • Add site search with Google Custom or WordPress • Set up a UserTesting test to get feedback on your site • Add engagement tools such as click to chat from Olark or scheduling with Schedulicity @ducttape | #dtmTOP
- 22. Month #11 – Smart Advertising • Use PPC as a cheap testing bed • Link your AdWords account to your Analytics account • Create one foundational content AdWords Exact match campaign • Create one Facebook Offer for free content • Create monthly Sponsored content for themes @ducttape | #dtmTOP
- 23. Month #12 - Mobile Friendliness • Add WPTouch Plugin to your WordPress site and start redesign considering a Responsive theme • Consider a Mobile specific highlight site • Claim your Yelp, Foursquare and Facebook locations • Explore SMS for list building with a tool such as Jatxt.com @ducttape | #dtmTOP
- 24. Slides for today ducttape.me/bpnotes @ducttape | #dtmTOP
- 25. Small group coaching • 8 live sessions • Complete online portal • Video/audio • eBooks • Resources/action plans • Real time updates • Beginner/advanced options @ducttape | #dtmTOP
- 26. Total Online Stages • Content platform • Organic SEO • Email marketing • Social media marketing • Online advertising • Mobile and location • Analytics and conversion @ducttape | #dtmTOP
- 28. Small group coaching • Group limit 10 • 8 sessions starting Feb 5th • $1,497 • www.ducttapemarketing.com/to tal-online-presence-beta @ducttape | #dtmTOP
- 29. Questions www.ducttapemarketing.com /total-online-presence-beta @ducttape | #dtmTOP