5 ways to use on line tools to drive more sales
Download as PPTX, PDF0 likes550 views
This document discusses 5 ways for businesses to use online tools to drive more sales. It describes: 1) Using online calls to action like free passes or coupons to get customers to engage. 2) Using online and offline advertising through tools like Google AdWords, Facebook targeting, and landing pages. 3) Networking both online and offline through social media, leads groups, and MeetUp. 4) Engaging local customers through topic-specific social groups on platforms like LinkedIn and MeetUp. 5) Reaching customers on the go through location-based tools like Foursquare, offering check-in incentives and deals.
5 ways to use on line tools to drive more sales
- 1. 5 Ways to Use Online Tools to Drive More Sales @ducttape
- 2. Some telling facts • ROBO is real (Comscore) • Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket @ducttape
- 3. Some telling facts • 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research. @ducttape
- 4. And, some more fun facts • Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social) @ducttape
- 5. The Marketing HourglassTM Know • Who and how, ads, referrals, networking Like • Website, blog content, social media, Trust • SEO, webinars, marketing materials, white papers Try • Workshops, evaluations, demo, DIY training, starter Buy • Service team, new customer kit Repeat • Post project review, cross selling, customer events Refer • Champion events, partner intros, peer2peer @ducttape © Duct Tape Marketing – all rights reserved
- 6. What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go @ducttape
- 7. 1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions @ducttape
- 8. Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest @ducttape
- 9. Free session • Form – Wufoo • PDF ticket • Bring a friend/guest @ducttape
- 10. Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us @ducttape
- 11. Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample @ducttape
- 13. Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time @ducttape
- 14. Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing @ducttape
- 15. Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn @ducttape
- 16. 2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages @ducttape
- 18. Google Places • Add images • Video • Brands • Print coupons • Mobile coupons @ducttape
- 19. Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com @ducttape
- 20. Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise @ducttape
- 21. 3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp @ducttape
- 22. Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter @ducttape
- 23. Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail @ducttape
- 24. Leads groups • Start your own • Enable technology • localbase • Meet monthly @ducttape
- 25. Referral platform • Recruit specialties • Location interviews • Group blog • Group event @ducttape
- 26. MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount @ducttape
- 27. 4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data @ducttape
- 28. Own a topic • Not self-interest • Localspin • Community managers • Go offline @ducttape
- 29. LinkedIn • Topic • Recruit • Model • Manage @ducttape
- 30. Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts @ducttape
- 31. 5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game @ducttape
- 32. Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare @ducttape
- 33. Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash @ducttape
- 34. Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale @ducttape
- 35. Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder @ducttape
- 36. Create a checkin game @ducttape
- 37. What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go @ducttape