This document lists and describes various social media tools for businesses to use, organized into categories. It recommends LinkedIn and Twitter for B2B, Facebook for B2C/best value, Pinterest for visual content, Instagram for photos, and provides links to tools for events, press releases, blogs, reviews, live streaming, content curation, analytics, influencers, scheduling, video, lists, contacts, links, messaging, podcasting, postcards, CRM, email marketing, collaboration, and presentations.