DBS-OnlineMarketingReferenceResources
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The document is a comprehensive list of online content production tools and resources categorized by platforms such as Facebook and Google, including links to various tools and applications for advertising, analytics, keyword analysis, and social media engagement. It covers a wide array of tools for SEO, website management, and multimedia production, as well as specific plugins and client applications for web browsers. Additionally, it includes resources for tracking competitors and improving conversion rates, making it a useful reference for online marketers and content creators.
DBS-OnlineMarketingReferenceResources
- 1. Online Content Production Tools and Resources
- 2. Facebook
- 3. Facebook Tools and Resourceshttp://www.facebook.com/pages/ - browse and create facebook pageshttp://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisementhttp://www.facebook.com/help - Help for Facebookhttp://developers.facebook.com/plugins - Social Plugins for facebook http://www.insidefacebook.com/ - blog dedicated to facebookhttp://www.allfacebook.com/ - resource dedicated to facebook developmenthttp://www.involver.com/ - Facebook Third Party Pages Applicationshttp://wildfireapp.com/ - Facebook Third Party Pages Applicationshttp://fanappz.com/- Facebook Third Party Pages Applications
- 4. Google Tools
- 5. Google Toolshttp://adwords.google.com - googleadwords homepagehttps://adwords.google.com/select/Tools- Overview of Google Adword Toolsadwords.google.com/select/AdTargetingPreviewTool– Google Ad Targetting Tooladwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windowshttps://adwords.google.com/select/TrafficEstimatorSandbox- estimate adwords trafficwww.google.com/insights/search/# - Tool which enables search term research over time and across geographical regionshttp://www.google.com/sktool/ - gives ideas for keywords based on sitehttps://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos)http://www.googleguide.com/advanced_operators.htmlFor a comprehensive overview of google search visitihttp://www.googleguide.com/www.google.com/trends - Too to see whats most popular in google searchhttp://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - googleurl builder used to generate urls
- 6. Google Tools Cont.http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc..https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your sitehttp://www.youtube.com/googlewebmasterhelp - google webmaster channelhttp://www.google.com/sitesearch/- Local Site Searchhttp://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Searchhttp://www.google.com/local/add/businessCenter - google local business centrehttps://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - GoolgeWebiste Optimizer Tool – service that manages split testing and multi-variate testingwww.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)
- 7. http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO)http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Googlewww.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rateshttp://www.youtube.com/user/Google - Offiical Google Channel on YouTubehttp://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts)http://www.google.com/analytics/index.html - Goole Analytics home pagehttp://analytics.blogspot.com/ - Google analytics bloghttp://www.google.com/analytics/product.html - product overviewhttp://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segmentshttp://adwords.blogspot.com - official adwordsbloghttp://adwords.google.com/support/aw/?hl=en - googleadword help and supporthttp://www.google.com/analytics/features.html - google analytics feature set
- 8. https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metricshttp://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion trackinghttp://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords
- 9. Website, Competitor and Keyword Tools
- 10. Website Health Check Toolhttp://www.seositecheckup.com/ - SEO health checks for your site http://websitegrader.com - Site grader tool from HubspotCompetitor Analysishttp://www.spyfu.com/www.hitwise.comwww.quantcast.comwww.trellian.comwww.seodigger.comhttp://www.spydermate.comKeyword Analysis Toolshttps://adwords.google.com/select/KeywordToolExternal - googles keyword generator toolhttp://www.google.com/sktool/# - search based keyword tool from googlehttp://www.google.com/insights/search/# - shows trends in google searcheshttp://www.wordstream.com/ - Wordstreamhttp://www.semrush.com/ - SEM Rushhttp://www.wordtracker.com/ - Very popular wordtracker toolhttp://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventorywww.keywordtracker.com - keyword analysis
- 11. Keyword Tools (Cont)http://www.webconfs.com/keyword-density-checker.php - keyword densitywww.wordze.com - keyword research toolhttp://www.keyworddiscovery.com/ - trellians keyword toolshttp://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaignBack Link Analyser and Link Building Toolswww.opensiteexplorer.org- part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective.http://siteexplorer.search.yahoo.com/- backlink and site analyzer for Yahoohttp://www.backlinkwatch.com/index.php - analyses back links for your sitehttp://www.iwebtool.com/backlink_checker - analyses back links for your sitehttp://www.online-utility.org/webmaster/backlink_domain_analyzer.jsphttp://www.popuri.us/ - backlink analyzer toolhttp://www.seomoz.org/linkscape - link building and relationship buildinghttp://www.optilinksoftware.com/ - back link analyserhttp://www.linkdiagnosis.com/http://www.buzzstream.com/ - paid link building and analysis
- 12. SEO Tool Suiteshttp://www.advancedwebranking.com/ http://www.iwebtool.com/tools/ - provides a full suite of SEO toolshttp://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to usehttp://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchathttp://www.seomoz.com- Excellent suite of seo tools and informative blogwww.interleado.com - seo tool and informative blogwww.seobook.com - SEO book create SEO tools http://www.seoquake.com/ - firefoxpluginhttp://www.prchecker.info/ - Page rank checkerSEO Marketing Blogs and Resourceswww.searchengineland.com - well known seoblog run by Danny Sullivanwebpronews.comblog.hubspot.com – inbound marketing and seo toolseomoz.org/blogtoprankblog.com – seobloghttp://ericmiraglia.com/blog - seo and link analysis blog and tool
- 13. Twitter Tools
- 14. Search and Follow Toolswww.search.twitter.com - twitter searchhttp://tweepml.org/follow/ - enables you to follow lists and people easilyhttp://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate usershttp://tweepsearch.com/ - search friends and followers http://backtweets.com - finds tweets that link to your site (as well as url shortened ones)http://www.twitscoop.com/ - whats topical on twitterDesktop and Mobile Appswww.tweetdeck.comhttp://www.seesmic.com - popular twitter client available for most desktop and mobile platformshttp://www.tweetie.com - a popular twitter client for desktop and mobilehttp://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebookhttp://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
- 15. Monitoring – Analysis Toolshttp://twitter.grader.com/ - measures how influential specific twitter users are http://www.radian6.com - Radian6 – social media monitoring and engagement toollhttp:www.tweetbeep.com – alert system that notifies you of mentions of keywordshttp://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment usershttp://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patternshttp://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pagesSpecial Offershttp://twtqpon.com/ - creating specific coupon codes for your twitter community
- 16. Twitter Searchhttp://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful datahttp://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic positionhttp://www.twazzup.com/ - search twitter and insightshttp://tweetmeme.com/ - finds what is topical on twitterDistributionhttp://www.twitterfeed.com - allows you to publish RSS feeds to twitterhttp://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to Multi-Mediahttp://Screenr.com - allows you to capture screencasts and publish and distributehttp://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitterhttp://www.twitpic.com – integrates photo files twitterManaging Conversations and threadshttp://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
- 17. Web 2.0 and Online Content Production Applications
- 18. ScreencastsSnagIt - http://www.techsmith.com/screen-capture.aspScreenr – http://www.screenr.comJing - http://www.jingproject.com/Camstudio - http://camstudio.org/Camtasia - http://www.techsmith.com/camtasia.aspSnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/Online Video ToolsYouTube.com – http://www.youtube.comVimeo.com - http://www.vimeo.comTubemogul.com (distribution and analysis) – http://www.tubemogul.comUstream.tv (allows real time screening and integrated social commentary) – http://ustream.tv - Zamzar (free online conversion tool)– http://www.zamzar.comAnimoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.comQik (streaming from your phone) – http://www.qik.comViddler.com – Viewing and sharing video – http://www.viddler.comMotionbox.com (Free video sharing and editing) – http://www.motionbox.comBlip.tv (online video sharing and uploading tool) – http://www.blip.tv
- 19. Firefox Tools
- 20. Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-US/firefox/addon/4664Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en-US/firefox/addon/10137/developers/roadblock?contribsrc=homepageVideo Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.phpDownload them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en-US/firefox/addon/3615Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587
- 21. SEO and Web Development PluginsSEoBookFirefoxPlugin(well known SEO consultant Aaron Wall from SEOBook.complugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.htmlSEOQuake – Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/