Week2-GriffithB2C-Content Marketing Programmesv1 8
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B2C content marketing programs provide valuable information and entertainment to engage customers and create ongoing conversations. These programs should focus on addressing broader customer needs and offering deals, while also being transparent about company information and customer service. The document includes various case studies from notable companies like Kogi BBQ, Best Buy, and Starbucks, illustrating successful content marketing strategies.
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Week2-GriffithB2C-Content Marketing Programmesv1 8
- 1. B2C Content Marketing Programmes Keith Feighery
- 2. B2C Content Programmes Provide valuable information, content, entertainment to your prospects and customers Create an ongoing conversation with them where possibe Address wider customer needs – beyond what your product/service does Give them what they want i.e. deals/discounts/extended service, engagement etc.. Create awareness of products, services, organisation, people Be transparent in terms of customer service, company information etc.. Actively seek network effects and customer validations
- 3. Business to Consumer Case Studies
- 4. Kogi BBQ
- 5. Best Buy
- 6. Hairybaby
- 7. Zappos
- 8. Blacknight
- 10. BlendTec
- 11. Curious Wines
- 12. Mayo Clinic
- 13. Starbucks