The (retail) Internet of Things, in a nutshell
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The document discusses the impact of the Internet of Things (IoT) on retail, noting that 96% of retailers are preparing for its implementation, with 67% already on board. It highlights significant increases in store visits and spending per app user, driven by data collection and personalization strategies. Platforms like Plexure leverage data from connected devices to enhance customer experiences and predict purchasing intent.
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The (retail) Internet of Things, in a nutshell
- 1. 5 billion 2015 96% of retailers are gearing up for the IoT 67% have already implemented it 25 billion 2020 8,000 activities / second 43GB data stored / hour Location External variables Profile data In-app usage Purchase history Social profile 2x More store visits per app user 50% Increased spend 700% More offers redeemed 33% Increase in users visiting 4+ times The number of connected devices in the IoT is huge - and growing Lead by real-time locating, mobile and barcodes It’s about the data: platforms like Plexure collect & analyse data from thousands of connected devices & other data sources... ...so retailers can predict intent & get better results by delivering more personalised customer experiences. The Internet of Things in a nutshell (it isn’t all about the things) retail www.plexure.com