The opening title sequence of The Ring establishes it as a horror genre film through various cinematic techniques. DreamWorks' production logo is shown over a dark, stormy background with bold font, foreshadowing themes of good vs. evil. Low-key lighting and a nighttime setting are used when introducing the primary location of an isolated house. Sound effects like heavy rain, whispers and a ticking clock build tension. The two main characters, shown as innocent schoolgirls through costumes and makeup, discuss a mysterious tape that worries them through a series of shots that switch between their faces.