CASB Presentation: The ROC - A Roadmap for Optimizing Communities
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The document outlines 'theroc,' a framework by Schoolwires aimed at optimizing community engagement for K-12 districts, emphasizing the correlation between parental involvement and student achievement. It details five levels of community engagement, provides benchmarks for assessing progress, and suggests strategies for enhancing communication and collaboration within schools. Additionally, it encourages districts to continuously improve their engagement initiatives to strengthen their community impact and overall educational performance.
CASB Presentation: The ROC - A Roadmap for Optimizing Communities
- 1. theROC The Schoolwires Roadmap for Optimizing Communities: driving optimal community engagement for K12 districts © Schoolwires® 2014 Matthew Meister Director of Communications District 49 Peyton, CO Marc Rubner VP, Marketing Schoolwires CASB, December, 2014 Dustin Senger Digital Communications Specialist District49 Peyton, CO
- 2. © Schoolwires® 2014 Why Schoolwires®
- 3. © Schoolwires® 2014 What is theROC? • Definition: Each K-12 district travels on a community engagement journey and Schoolwires provides them a • Roadmap for • Optimizing • Communities • theROC identifies your district’s areas of strength and opportunities for growth as you strive to optimize your community engagement initiatives
- 4. © Schoolwires® 2014 Research shows… “Parental effort is consistently associated with higher levels of achievement, and the magnitude of the effect of parental effort is substantial. We found that schools would need to increase per-pupil spending by more than $1,000 in order to achieve the same results that are gained with parental involvement.” — Karen Smith Conway, professor of economics at the University of New Hampshire
- 5. © Schoolwires® 2014 Research shows… “When families of all backgrounds are engaged in their children’s learning, their children tend to do better in school, stay in school longer, and pursue higher education. Clearly, children at risk of failure or poor performance can profit from the extra support that engaged families and communities provide.” — A New Wave of Evidence, by Anne T. Henderson and Karen L. Mapp
- 6. How does theROC help K12 district leaders? • Provides a benchmark • Reinforces success • Identifies opportunities • Contributes to your community engagement strategic vision and tactical plan • Ultimately, the ROC provides a guidepost for strengthening your district’s brand and overall impact on the community © Schoolwires® 2014
- 7. © Schoolwires® 2014 5 levels of community engagement • Create • Inform • Collaborate • Integrate • Optimize
- 8. © Schoolwires® 2014 Create • Homegrown or free website • Static web pages • Limited/no coordination of content • Limited/no uniformity (branding, tone, voice)
- 9. © Schoolwires® 2014 Inform • Centralized website management • Website design tools • Distributed content editing and publishing • Parent involvement initiatives • Brand development • Pushed out messages and information
- 10. © Schoolwires® 2014 Collaborate • Shared website and community management • Two-way school-to-home communications • Social and mobile networking • Enhanced student, parent, partner, community interaction • Standardized district-wide branding, PR, and engagement programs
- 11. © Schoolwires® 2014 Integrate • Student, parent, and community resources • Personalized workspaces, calendars, and information • Stakeholder adoption of systems via training and professional development • Engagement metrics and reporting • Interoperability and integration of 3rd-party systems
- 12. © Schoolwires® 2014 Optimize • District-wide extensibility • Custom, integrated apps and gadgets • Broad teacher and community adoption • Robust community authored content • National or global connections (sister schools)
- 13. © Schoolwires® 2014 The road blocks
- 14. © Schoolwires® 2014 The journey
- 15. © Schoolwires® 2014 Digital Backpack D49.org/DigitalBackpack • Custom Table Display • Segmented by School • Pinterest Integration • 7,234 District Views • 700-900 Views at High and Middle Schools • 150-400 Elementary “It’s so great that I don’t have to print thousands of fliers.” – Local Business Leader
- 16. © Schoolwires® 2014 Enrollment Guide Wiki Community Editing • Front-End Editing • Collaboration Between Multiple Campuses, Artist • Document Viewer Showed Previous Year’s Guide • Style Guide, Format Info • Show Page Only to Leadership Groups “I like this new format, and seeing edits other schools are making.” – Middle School Assistant Principal
- 17. © Schoolwires® 2014 College Scholarship Page Community Editing • An Idea Expands • Collaboration Between Counselors And Academic Deans At Multiple Campuses • Scholarships Unique To District 49 Community • Now At 25 Scholarships “I really like this! I just added another scholarship opportunity!” – High School Academic Dean
- 18. © Schoolwires® 2014 Weather Days, Nov. 12/13 Two-way School-Home Communication • Status On Website Using Global Icons • Social Media Update With Survey Link • Explored Results of Survey With Community “If you appreciate delays on days like today/tomorrow fill out the weather survey on this link. The district needs to hear from those that are happy with the decisions too.” – Caitlin Garrett, Parent
- 19. © Schoolwires® 2014 Distributed Reporting Relevant Stories on Schools Sites • District Communications Department Publishes School Stories • Tag Network Place Stories on Appropriate Sites • Tag “EIES” Puts A Story On Evans International Elementary School “Quality images and stories make our school shine” – FVA Principal
- 20. © Schoolwires® 2014 theROC grid
- 21. © Schoolwires® 2014 theROC as a benchmark • Knowing your place on theROC gives you perspective • It helps to benchmark your district against others • It illuminates your community engagement strengths and identifies areas of growth
- 22. © Schoolwires® 2014 theROC as inspiration • TheROC reinforces your vision for continuous improvement • There is no finish line • No matter what level of theROC you find yourself, there are always ways to improve community engagement • With every advancing level comes new heights of community engagement • The ROC allows you to build upon the trust you’ve earned in the community • The ROC provides a way to build a stronger brand • Advancing on the roadmap creates the opportunity to impact student achievement and district performance
- 23. © Schoolwires® 2014 Where are you on theROC? • Review Digital Resource Score • Review Community Engagement Self-Assessment score • Determine your place on theROC http://offers.schoolwires.com/website-grader
- 24. © Schoolwires® 2014 What do we do now? • Let’s work together to develop a plan for getting you to the next level on theROC • Define your aspirations • Review desired capabilities • Review products and services that get you there