The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy
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This document discusses the challenge social marketers face in balancing reach versus relevancy when targeting online audiences. It notes that people make decisions based on their communities of interest online, which are places on the web and networked. Successfully targeting these communities of interest can help social marketers show potential customers products they may want while also focusing on what products those customers will actually buy.
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The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy
- 1. The Social Marketer’s ConundrumReach vs. Relevancy
- 2. copyright r2integrated, LLC 2009 – confidential and proprietary
- 3. AwarenessDecision MakingShowing me things I may wantWhat product will I actually buyBuy the audienceTarget the community of interest
- 7. People make decisions using communities of interestCommunities of interest are places on the web (publishers)Communities of interest are networked
- 8. Networked Decision Making:copyright r2integrated, LLC 2009 – confidential and proprietary
- 9. The Reach vs. Relevancy Problem