THE SPACES OF THE MIND
Giuseppe Longhi - University IUAV Venice
Bassano in the urban industrial carpet
of Nord East Region - Italy
The problem:
the passage from a phisical industrial
ecosystem to an integrated ecosystem
of atoms and bits
and Filiere
From Physicals: Sectors Districts
…To a mix of
atoms and bits
The stages of these evolution
are:
- Internet 1.0:information
transmission in net;
- Internet 2.0: social
interaction (wiki, Facebook,…);
- Internet 3.0: cloud, mass
storage;
- Internet 4.0: internet of
things, interactive data
excahnge between people and
objects
High connectivity
introduce the
concept of urban
relational platform
The urban relational platform is a set of ecosystems:
Human
resources
ecosystem:
engine of the
development
Physical &
natural
resources
ecosystem: a
metabolic set
An integrate
ecosystem to
develop creative
and resilient
projects
Social
organization
ecosystem: a
relational
platfmorm
connecting
people,
objects and
net
Human resources ecosystem:
the development engine
Bassano: human capital
Cultural Capital : instruction and industriosity
• 6.000 students in primary and secondary school
• 10.700 graduated in secondary school (28% of total population)
• 3.900 graduated in tertiary school (10%of total population)
• industriosity: a factory every10 inhabitants
Social Capital : interaction and inclusion structures
•  15 bookshops
•  10 cultural circles
•  6 theaters and cinemas
•  6 museum
•  Many parks, places….
Economic Capital:
• middle income: 25.400 euro
• 23 m.n IMU
• Comunal balance sheet 56 m.n euro
Bassano: connected people IPERCONNECTED
• Onnivori: sono interattivi, giovani (26),
laureati (40%)
•  Connessi: formano la comunità
digitale, età media (36), laureati (46%)
•  Abitudinari: usano molto internet, età
media (40), laureati (40%)
•  Produttivi: usano la tecnologia sul
lavoro, età media (40), laureati (47%)
 
CONNETTIVITA' MEDIA
• Mobile centrici: usano più lo smart
phone di internet, giovani (32), laureati
(19%)
•  Connessi svogliati: considerano la
tecnologia intrusiva, età media (46),
laureati (46%)
 
LOW CONNECTIVITY
• Inesperti curiosi: usano
occasionalmente la tecnologia, età alta
(50), laureati (31%)
•  Light ma soddisfatti: la tecnologia non
ha un ruolo centrale, età alta (53),
laureati (18%)
•  Indifferenti: età medio-alta (47),
laureati (13%)
•  Fuori dalla rete: età alta (54), laureati
(7%)
Innovators hierarchy:
leader innovators
good innovators
moderate innovators
follower
The innovation capability will dipend from the mass of
responsibles innovators
Production ecosystem:
0 distance system and disruptive innovations
11
New production form: the platform
Web 1.0
Web 2.0
Cloud
Factory 4.0
To rethink urban knowledge infrastructures
New production form: the disruptive innovations
Natural resources ecosystem:
A metabolic design model to encrease the
productivity and save resources
Decoupling the
development from
resources
consumption
Thank the application of
Environmental International
Convenctions
Optimizing urban
metabolism
Bassano is like a living
organism, able to reduce the
input and reset the output.
Its cycle is closed,input
regenerating and
transforming waste in raw
material
Design Agenda:
the common good knowledge engine of urban
rehabilitation
An operative agenda inspired to open innovation
regenerating community and its economy
The cloud is new primary
industry
The main actor is public
administration data owner
The agenda promote an open, generative and resilient
development
The common spaces to
attract new knowledge
The big attractor: functional program
The big attractor: planimetry
24
Bassano school rehabilitation
program
School rehabilitation: a common space open
to the people
School rehabilitation: a machine to learn and fabricate
Working group: Giuseppe Longhi longhi@iuav.it (coordinatorr), Linda Comerlati
linda.comerlati@gmail.com, Fabio Peron fperon@iuav.it, MassimoVallotto massimovallottoarch@nsoft.it
Research download:
https://www.facebook.com/vod.differences
http://issuu.com/vod_group
http://www.slideshare.net/vod_group
https://www.youtube.com/user/vodvalueofdifference
Promoters:
Patronage:
Partner:
Supporter:
29	
THANK YOU FOR YOUR ATTENTION!

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The spaces of the mind

  • 1. THE SPACES OF THE MIND Giuseppe Longhi - University IUAV Venice
  • 2. Bassano in the urban industrial carpet of Nord East Region - Italy
  • 3. The problem: the passage from a phisical industrial ecosystem to an integrated ecosystem of atoms and bits
  • 4. and Filiere From Physicals: Sectors Districts
  • 5. …To a mix of atoms and bits The stages of these evolution are: - Internet 1.0:information transmission in net; - Internet 2.0: social interaction (wiki, Facebook,…); - Internet 3.0: cloud, mass storage; - Internet 4.0: internet of things, interactive data excahnge between people and objects High connectivity introduce the concept of urban relational platform
  • 6. The urban relational platform is a set of ecosystems: Human resources ecosystem: engine of the development Physical & natural resources ecosystem: a metabolic set An integrate ecosystem to develop creative and resilient projects Social organization ecosystem: a relational platfmorm connecting people, objects and net
  • 7. Human resources ecosystem: the development engine
  • 8. Bassano: human capital Cultural Capital : instruction and industriosity • 6.000 students in primary and secondary school • 10.700 graduated in secondary school (28% of total population) • 3.900 graduated in tertiary school (10%of total population) • industriosity: a factory every10 inhabitants Social Capital : interaction and inclusion structures •  15 bookshops •  10 cultural circles •  6 theaters and cinemas •  6 museum •  Many parks, places…. Economic Capital: • middle income: 25.400 euro • 23 m.n IMU • Comunal balance sheet 56 m.n euro
  • 9. Bassano: connected people IPERCONNECTED • Onnivori: sono interattivi, giovani (26), laureati (40%) •  Connessi: formano la comunità digitale, età media (36), laureati (46%) •  Abitudinari: usano molto internet, età media (40), laureati (40%) •  Produttivi: usano la tecnologia sul lavoro, età media (40), laureati (47%)   CONNETTIVITA' MEDIA • Mobile centrici: usano più lo smart phone di internet, giovani (32), laureati (19%) •  Connessi svogliati: considerano la tecnologia intrusiva, età media (46), laureati (46%)   LOW CONNECTIVITY • Inesperti curiosi: usano occasionalmente la tecnologia, età alta (50), laureati (31%) •  Light ma soddisfatti: la tecnologia non ha un ruolo centrale, età alta (53), laureati (18%) •  Indifferenti: età medio-alta (47), laureati (13%) •  Fuori dalla rete: età alta (54), laureati (7%)
  • 10. Innovators hierarchy: leader innovators good innovators moderate innovators follower The innovation capability will dipend from the mass of responsibles innovators
  • 11. Production ecosystem: 0 distance system and disruptive innovations 11
  • 12. New production form: the platform Web 1.0 Web 2.0 Cloud Factory 4.0
  • 13. To rethink urban knowledge infrastructures
  • 14. New production form: the disruptive innovations
  • 15. Natural resources ecosystem: A metabolic design model to encrease the productivity and save resources
  • 16. Decoupling the development from resources consumption Thank the application of Environmental International Convenctions
  • 17. Optimizing urban metabolism Bassano is like a living organism, able to reduce the input and reset the output. Its cycle is closed,input regenerating and transforming waste in raw material
  • 18. Design Agenda: the common good knowledge engine of urban rehabilitation
  • 19. An operative agenda inspired to open innovation regenerating community and its economy
  • 20. The cloud is new primary industry The main actor is public administration data owner
  • 21. The agenda promote an open, generative and resilient development
  • 22. The common spaces to attract new knowledge
  • 23. The big attractor: functional program
  • 24. The big attractor: planimetry 24
  • 26. School rehabilitation: a common space open to the people
  • 27. School rehabilitation: a machine to learn and fabricate
  • 28. Working group: Giuseppe Longhi longhi@iuav.it (coordinatorr), Linda Comerlati linda.comerlati@gmail.com, Fabio Peron fperon@iuav.it, MassimoVallotto massimovallottoarch@nsoft.it Research download: https://www.facebook.com/vod.differences http://issuu.com/vod_group http://www.slideshare.net/vod_group https://www.youtube.com/user/vodvalueofdifference Promoters: Patronage: Partner: Supporter:
  • 29. 29 THANK YOU FOR YOUR ATTENTION!