Introduction to Sohuman2012
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The document outlines the goals and themes of the SOHUMAN 2012 workshop, which focused on the integration of social media into human computation systems. It explores the differences between human computation and crowdsourcing, emphasizing the role of human users as task-solvers and the need for effective incentive systems for participation. Additionally, the document lists the organizing committee and panel discussion topics, including motivations, quality control, and risks associated with the evolving field.
Introduction to Sohuman2012
- 1. Welcome, introduction and discussion Jasminko Novak Univ. of Applied Sciences Stralsund / European Institute for Participatory Media, Berlin Martha Larson TU Delft, Multimedia Information Retrieval Lab http://www.eipcm.org/sohuman2012 j.novak@eipcm.org SoHuman2012 @IEEE Social Computing,Amsterdam, Sept 3, 2012
- 2. Goals of the workshop Explore challenges and opportunities of applying social media to designing human computation systems and applications Discuss practical challenges and experiences with applications of social media to human computation Can we identify specific problem classes / use cases particularly suited for new kinds of applications? Enrich the technology-driven perspective strongly present in AI and multimedia retrieval with a user-centered view Stimulate the discussion on best-practices in this still young and quickly growing field
- 3. Theme Human Computation Human users as task-solvers within computational systems Solving complex tasks that are easy for humans but difficult for purely computational approaches Requires large numbers of participants financial rewards, fun… Social Media Support online social interaction, information exchange, coordination and collective action Can provide enabling methods and technologies for human computation
- 4. Theme Human Computation vs. Crowdsourcing “Whereas human computation replaces computers with humans, crowdsourcing replaces traditional human workers with members of the public.” (Quinn & Bederson, 2011) Human Computation vs. Social Media “…social computing facilitates relatively natural human behavior that happens to be mediated by technology, whereas participation in a human computation is directed primarily Quinn, A.J. & Bederson, B.B. (2011). Human Computation: A Survey and by the human computation system.” Taxonomy of a Growing Field, Proc. of (ibid) CHI 2011
- 5. Approach The need to interrelate social media research and human computation is reflected in questions such as: How can we design effective incentive systems for large-scale participation? How do we design tasks at different levels of complexity that can still be solved reliably by individual contributions? How can we use social media techniques for new models of coordination (e.g. social network analysis for task-routing)? How can lessons from distributed problem-solving in social networks and collaborative systems lead to novel classes of human computation tasks and applications?
- 6. Program
- 7. Acknowledgements Organizers Prog. Commitee Jasminko Novak, Univ. of Applied Apostolos Axenopoulos, CERTH Sciences Stralsund / European Klemens Boehm, Karlsruhe Institute of Institute for Participatory Media Technology Marco Brambilla, Politecnico di Milano Martha Larson, Delft University of Fausto Giunchiglia, University of Trento Technology, Multimedia Information Retrieval Lab Ido Guy, IBM Research Gareth Jones, Dublin City University Piero Fraternali, Politecnico di Gabriella Kazai, Microsoft Research Milano, Dipartimento di Elettronica Ville Miettinen, Microtask ed Informazione Wolfgang Prinz, Fraunhofer FIT/RWTH Aachen Petros Daras, CERTH, Institute of Alexander J. Quinn, Univ. of Maryland Coll. Park Informatics and Telematics Naeem Ramzan, Queen Mary University London Otto Chrons, Microtask Oy Marcello Sarini, University of Milano-Bicocca Mohammad Soleymani, Geneva University Maja Vukovic, IBM T.J. Watson Research
- 8. Panel Discussion Panel Members (The SoHuman 2012 Speakers) Jiyin He, Centrum Wiskunde & Informatica (CWI), Netherlands Irene Celino, Politecnico di Milano, Italy Chris Harris, University of Iowa, USA Luca Galli, Politecnico di Milano, Italy
- 9. Theme Human Computation Human users as task-solvers within computational systems Solving complex tasks that are easy for humans but difficult for purely computational approaches Requires large numbers of participants financial rewards, fun… Social Media Support online social interaction, information exchange, coordination and collective action Can provide enabling methods and technologies for human computation
- 10. What is Social Media?
- 11. Theme Human Computation vs. Crowdsourcing “Whereas human computation replaces computers with humans, crowdsourcing replaces traditional human workers with members of the public.” (Quinn & Bederson, 2011) Human Computation vs. Social Media “…social computing facilitates relatively natural human behavior that happens to be mediated by technology, whereas participation in a human computation is directed primarily Quinn, A.J. & Bederson, B.B. (2011). Human Computation: A Survey and by the human computation system.” Taxonomy of a Growing Field, Proc. of (ibid) CHI 2011
- 12. Panel Discussion Do we really need social media for crowdsourcing?
- 13. Questions • Do we really need social media for crowdsourcing? • Do we understand all dimensions: Motivation, Quality control, Aggregation, Human Skill (expert, not expert), Process order (how to hybidize?) • How do we enrich the technology-driven perspective with a user-centered view? • How do we move beyond the “mechanical” aspect of crowdsourcing to make use of a full range of human perspectives and abilities? • How do we "invent" new applications for crowdsourcing? • What are the major risks moving forward?
- 14. Acknowledgements Organizers Prog. Commitee Jasminko Novak, Univ. of Applied Apostolos Axenopoulos, CERTH Sciences Stralsund / European Klemens Boehm, Karlsruhe Institute of Institute for Participatory Media Technology Marco Brambilla, Politecnico di Milano Martha Larson, Delft University of Fausto Giunchiglia, University of Trento Technology, Multimedia Information Retrieval Lab Ido Guy, IBM Research Gareth Jones, Dublin City University Piero Fraternali, Politecnico di Gabriella Kazai, Microsoft Research Milano, Dipartimento di Elettronica Ville Miettinen, Microtask ed Informazione Wolfgang Prinz, Fraunhofer FIT/RWTH Aachen Petros Daras, CERTH, Institute of Alexander J. Quinn, Univ. of Maryland Coll. Park Informatics and Telematics Naeem Ramzan, Queen Mary University London Otto Chrons, Microtask Oy Marcello Sarini, University of Milano-Bicocca Mohammad Soleymani, Geneva University Maja Vukovic, IBM T.J. Watson Research