The Tablet Story
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Global tablet traffic now exceeds smartphone traffic, with the UK leading this trend. Tablet traffic grew 100% last year and is expected to continue rising in 2013. Tablets are preferred for retail and ecommerce activities because their large screens make for comfortable online shopping. Marketers should optimize their websites for both smartphones and tablets separately, as consumers use different devices for distinct purposes and have varying expectations from each. An unsatisfying experience on one could cause them to go elsewhere.
The Tablet Story
- 1. The Tablet Story The Rise of Tablet & The Marketers
- 2. The Tablet Trend Latest Adobe Digital Index has revealed that global websites are now receiving more traffic from tablets than smart phones, with 8% and 7% of monthly page views respectably. Pretty impressive results for a device that was introduced just under three years ago.
- 3. UK Leading the Trend After analyzing more than 100 billion visits to 1000+ websites worldwide , Adobe found that the UK is leading this trend, with internet users most likely to surf via tablet. While smart phone traffic in the UK is similar to that seen in US and Canada, tablet traffic is much higher, especially when compared to the rest of the world. Plus, internet users in the UK are much more likely than their French and German counterparts to browse via both tablets and smart phones.
- 4. Double Traffic Growth All countries saw their share of traffic from tablets double over the course of last year and that trend is expected to continue through 2013. The UK, Canada, and Australia did see a slight dip in the share of traffic from tablets during November even as total tablet traffic continued to grow due to a temporary surge in PC traffic.
- 5. Preferred for Retail & Ecommerce Activities Tablets form makes them ideal for couch shopping. Retail websites receive the highest share of tablet traffic across all industries. Automotive and travel shopping sites similarly get a significant share of traffic from tablets. It should be no surprise that telecom provider websites see the largest share of traffic from smart phones as consumers check and pay their phone bills.
- 6. Rise of tablets mean for Marketers? Consumers all over the world are trying out their tablets for the first time and it only takes one bad website experience for them to decide to go elsewhere. A smart phone optimized site is not the same as a tablet optimized site. Marketers should keep in mind that consumers use their various mobile devices differently. They might turn to their phone to check their bank statement or to stream music, but use their tablet to shop for a new couch. They want more personalized experiences. When they opt for their tablet they aren’t just price comparing, they’re purchasing. They aren’t just watching a video clip; they’re exploring and engaging with content. They’ll be disappointed if they’re not able to take advantage of the smooth touch interface and awesome screen resolution of their new toy. Think about it. Why do you choose to use your tablet instead of your phone if you have both? What different expectations do you have? Now apply that to your customer’s experience.
- 7. Thank You! If you have any inquiries or clarifications regarding this presentation, do not hesitate to contact us through the following: Taha Khan Dubai Mobile: +971-50-366-5898 Karachi Mobile: +92-303-229-1742 E-mail: ktakhan@hotmail.com