The Third Platform Technologies - Accelerating the Curve, Laurentiu Popescu
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The document discusses the significant impact of third platform technologies, including mobility, big data, cloud, and social media, on the IT market's growth, predicting that they will account for 89% of IT spending growth in 2014. It highlights the shift in vendor strategies and the increasing importance of cloud and big data for CIOs, with a noted emphasis on improving alignment with business needs and reducing IT costs. Additionally, it forecasts a substantial increase in cloud spending and the growing prevalence of social media as a core component of enterprise strategy.
The Third Platform Technologies - Accelerating the Curve, Laurentiu Popescu
- 1. The Third Platform Technologies- Accelerating the Curve Laurentiu Popescu Country Manager IDC Romania
- 2. Turkey UAE Saudi Arabia Kuwait Qatar Oman Bahrain Lebanon Syria Iran Jordan Israel Egypt Morocco Algeria Tunisia Libya Rest of MENA Albania Bosnia & Herz. Bulgaria Croatia Cyprus Czech Republic Estonia Georgia Greece Hungary Latvia Lithuania Macedonia Malta Montenegro Poland Romania Serbia Slovakia Slovenia Ghana Kenya Uganda Nigeria Namibia Ethiopia Tanzania Botswana South Africa Rest of Africa MENACEE Russia Belarus Ukraine Armenia Azerbaijan Georgia Kazakhstan Kyrgyzstan Moldova Tajikistan Turkmenistan Uzbekistan Unmatched Coverage of Emerging Markets Central & Eastern Europe, Middle East & Africa IDC - Big Picture 220+ staff Offices in 20 Countries and Expanding (KSA, Egypt) Research coverage of nearly 60 countries Russia/CIS Africa 2
- 3. IDC in CEE and Nordics Offices in 12 Countries (CZ, HU, PO, SLO, CRO, RO, BU, Serbia, Greece, Austria, Sweden, Denmark) More than 120 Staff, including 78 Analysts and Consultants Across the Central and Southeast European Region Large Regional Emerging Markets Hub Office in Prague, Czech Republic (plus WW IT team) Advisory Services to the ICT Community, Governments, and Telcos Extensive IDC Events Business and Coverage Expertise and Coverage 3
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- 5. 5 Designed for Consumer, Enhanced for Enterprise Designed for Enterprise First/Only
- 6. 6 Now the IT Marketplace That Matters 3rd Platform will dominate growth: up by 15%, driving 29% of 2014 IT spending, and 89% of growth. 3rd Platform will cannibalize 2nd Platform: 40-50% of 3rd Platform growth in 2014 will come at the expense of 2nd Platform. Value migrating within 3rd Platform: up the stack, toward customers’ competitive advantage. Vendors are also shifting: Amazon driving higher up into the “innovation zone”; Google waking up; incumbent IT leaders stripping down and reconfiguring.
- 7. 4 Areas for Innovation Mobility Big Data Cloud Social Media
- 8. The Mobile Revolution Has Arrived Smartphones & Tablets (13%) will lead 2014 growth, accounting for over 60% of total IT market growth. Excluding mobile devices, IT growth will be only 2.4%. Beyond Mobile Devices: Growth in all major sectors – Servers, Storage, Networks, Software, Services – will be positive, except PCs (-6%) Internet access via SMDs will exceed PC access by 2015 Mini tablets will jump from 33% to 60% of the tablet market
- 9. Big Data and Analytics: The Chief CIO Issue from 2014 Onward Big Data Software Landscape CIOs are being overwhelmed by the amount of data to manage Too much information to capture, manage and understand to support enterprise decision making Confronted with important policy questions in terms of generation, management, ownership and liability Big Data and Analytics will be the issue of the year for many CIOs in 2013 in an effort to provide more value from IT Creation of new data from both structured and unstructured sources will require a new breed of analyst
- 10. Top Strategic Priorities Related to Business in Europe Organization’s main strategic IT priority for the next two years? 30% 30% 25% 15% Improving the alignment of IT with business needs Improving IT service levels quality to the business Using IT to make the business more cost effective Reducing the cost of IT Costs 40% are costs related Quality of Service 30% seek better alignment with business 30% want more quality © IDC Visit us at IDC.com and follow us on Twitter: @IDC 10 Source: EU IT Services Study 2013; N=796
- 11. Top Strategic Priorities Related to Cloud in Europe How strategic will be cloud investment priority in the next 12 months? Essential 18% High priority 36% Medium priority 30% Low priority 11% Not a priority 5% 0% 50% 100% Cloud is being taken seriously One third considers cloud to be high priority Essential for 18% of respondents © IDC Visit us at IDC.com and follow us on Twitter: @IDC 11 Source: EU IT Services Study 2013; N=796
- 12. Cloud Delivery Models Usage and Usage Plans Virtual private Vendor Hosted Private In house Private Cloud Public Cloud 0% 50% 100% 40% users already Another 40% are considering © IDC Visit us at IDC.com and follow us on Twitter: @IDC 12 Source: EU IT Services Study 2013; N=796
- 13. Satisfaction Levels How would you rate the performance of cloud in meeting your expectations? Driving down or controlling the cost of IT Use IT to make the business more cost effective Support the business strategy better Bringing innovation to the business 0% 50% 100% 40% of cloud users positively surprised © IDC Visit us at IDC.com and follow us on Twitter: @IDC 13 Source: EU IT Services Study 2013; N=486
- 14. Social “Invades” the Entire Enterprise Social = standard foundation for customer engagement and marketing. By 2017, 80% of Fortune 500 companies will have an active customer community, up from 30% today. Enterprise social platforms meet Cloud PaaS platforms. In 2014-2015, social platforms will merge with cloud (PaaS) platforms and the expanding standalone enterprise social networks will go the way of the Blackberry. 14
- 15. Social Media and Flu Tracking Current Approach Tracking done mainly through doctor visits Largely linear, with info passed along Access comes at end of process Widely practiced in US, WE, and CEE 5-10 days
- 16. Social Media and Flu Tracking Social Approach Tracking done with search engines and social media Non-linear information flow Access comes at start of process Being experimented with 3-5 days?
- 17. Conclusions Cloud spending will exceed $100 billion. Growing by 25%, and skewing toward public (shared) cloud services. Big Data spending will explode, shift. 2014 spending will grow by 30%, to $14+ billion. Growth shifts to analytic tools, apps. Social invades, and disrupts, product and service development. By 2016, 60% of the Fortune 500 will deploy social-enabled innovation management solutions. PCs vs. Tablets and Smartphones – the onslaught continues. In 2014, sales of smartphones and tablets will exceed PCs by 2.5:1. The PC slide will continue (-6%). 17
Editor's Notes
- #3: Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
- #4: Copyright 2007 IDC. Reproduction is forbidden unless authorized. All rights reserved.
- #8: Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
- #16: Patient feels sick –> goes to doctor –> doctor files daily or weekly report –> CDC or public health authority compiles reports from around country –> (usually) weekly report on flu trends issued –> media reports on trend; healthcare workers take action –> healthcare workers not on CDC mailing lists take action
- #17: Current approach requires waiting for information – that is handed along a more or less linear chain from patient to health public health authorities. Social media and analytics approach – access to information both much faster and much easier. A 2012 study done at the U of Iowa on Twitter analytics found it can predict flu occurrences BEFORE flu cases were formally reported. (This finding was echoed by another a similar study done in Bristol UK). A 2009 Study shows that Google Flu Trends can also predict where outbreaks are occurring before being formally reported. Moreover – dissemination of the information no longer depends on traditional media. It can be done (and is being done in the US and to a lesser extent continental Europe) via social media. Patient feels sick Googles flu symptoms and declares feeling ill on FB, Twitter, etc – SAME DAY –> goes to doctor –> public health authorities monitor search engines and social media –> Public health authorities sends RSS, email, and social media alerts –> healthcare workers take action –> doctor files daily or weekly report –> media reports on flu spread –> CDC or public health authority compiles reports from around country –> (usually) weekly report on flu trends issued; alerts via social media –> healthcare workers take additional action –> media reports on trend; healthcare officials take action –> healthcare officials not on CDC mailing lists or social media take action