The toolbox of a digital marketer
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The document outlines eight essential tools for digital marketers to enhance their skills in project management, design, analysis, and optimization. Key tools include Basecamp for project tracking, Trello for agile management, Balsamiq for UX design, Canva for graphic creation, Socialbakers for social media insights, Similarweb for competition research, Adespresso for Facebook ad optimization, and Hotjar for understanding website user behavior. Each tool offers unique functionalities that streamline workflows and improve marketing effectiveness.
The toolbox of a digital marketer
- 1. The toolbox of a digital marketer
- 2. The toolbox of a digital marketer 8 tools to boost your digital marketing skills DIGITAL PROJECT MANAGEMENT DESIGN & UX MODERN MARKET ANALYSIS CONVERSION OPTIMIZATION 1. BASECAMP - Keep track of your digital projects with this straightforward tool 2. TRELLO - Easy & fun project management tool, can be linked with Slack & used for agile scrum 3. BALSAMIQ - Helps you being impactful in website mock-ups and UX discussions 4. CANVA - Easily design posts, banners, posters, infographics,… 5. SOCIALBAKERS - Social media analysis: get quick insights on your target group 6. SIMILARWEB - Competition research. Digital style. 7. ADESPRESSO - A/B testing and post optimization for Facebook Ads 8. HOTJAR - Get the big picture of your website. What are the drivers, barriers & hooks of your website?
- 3. #1 - Basecamp Keep track of your digital projects with this straightforward tool Facilitates teamwork Simple interface & clean design Collaborate effectively with digital agencies Documents, tasks, planning & check-ins in one place
- 4. #1 - Basecamp Keep track of your digital projects with this straightforward tool Working on a joint project with your colleagues or your agency? Then it’s worth trying out Basecamp: a straightforward project management tool that lets you organize everything in one place. Discuss ideas, give feedback, set deadlines, follow up on tasks, etc. It will save you time, meetings and especially... a lot of emails.
- 5. Can be used for scrum Visualize your project work Set deadlines Create team views #2 - Trello Easy & fun project management tool, can be used for agile scrum
- 6. #2 - Trello Easy & fun project management tool, can be used for agile scrum Getting things done and collaborating on projects in a fun way? Does this sound like you? Then you should add Trello to your toolbox. Visualize your to do list on a board, create cards for tasks, assign cards to responsible team members, pin ideas and links, share feedback and set deadlines. Working in agile teams? Trello can also be used as a board for scrum projects to track ongoing sprints, backlogs, etc. What we find most useful in Trello? When you are working on a long-term project, it mainly allows you to keep an overview and to see the bigger picture.
- 7. Mock-ups UX Time saving For marketers #3 - Balsamiq Helps you being specific in website mock-ups and UX discussions
- 8. #3 - Balsamiq Helps you being specific in website mock-ups and UX discussions Helps you setting up your website project. When working on UX design and user experience, you will always have more impact when visualizing your user interface ideas. With Balsamiq you create wireframes and mock-ups for websites or apps in a fast and easy way. Thanks to this tool, you don’t have to be a webdesigner to bring your user design ideas to life.
- 9. Free stock pictures Branding elements can be saved Teamwork possibilities Social formats included #4 - Canva With this tool you can easily design social media posts, banners, infographics,...
- 10. #4 - Canva With this tool you can easily design social media posts, banners, infographics, ... Although we are creative marketers, our graphic skills can always use a creative boost. The solution: whenever we have to create a design or visual ourselves, we can use Canva. Whether it’s a social media post, banner, collage, invitation or poster, this image design tool is what you need. Of course, it cannot be compared with the work of a real graphic designer, but you would be surprised of your visual talent!
- 11. Insights from Facebook, Instagram, Twitter, YouTube Analytics, performance, benchmarking, content inspiration Great for content marketing, persona building, influencers, … Socio-demographics, tech, media, brand affinities, interests, … #5 - Socialbakers Social media analysis: get quick insights on your target group
- 12. #5 - Socialbakers Social media analysis: get quick insights on your target group If you want to get quick insights in your target group, you can use Socialbakers to get social media analytics across different channels for your brand (and competitor brands). Useful when analyzing persona or consumer behavior, when working on a content strategy or when benchmarking against competition. Socialbakers offers both free and paid tools. The basic social statistics and tools are free. Other more advanced (AI powered) tools are paid features.
- 13. General stats Advertising sources Referral data Search & keywords #6 - SimilarWeb Website analytics & competition research. Digital style.
- 14. #6 - SimilarWeb Website analytics & competition research. Digital style. Would you like to benchmark your website performance against that of your competitors? SimilarWeb is an easy-to-use tool that gives you insights in website traffic, traffic sources and keywords. Besides that, you can use it to get (basic) insights regarding audience interests, trends, etc. You can also detect potential partners for affiliate or referral marketing.
- 15. Get insights on differences in target groups A/B testing on different variables within ad Great blog #7 - AdEspresso A/B testing and post optimization for Facebook Ads
- 16. #7 - AdEspresso A/B testing and post optimization for Facebook Ads AdEspresso is a tool for optimizing your Facebook advertising. It’s easy to use and to understand. AdEspresso offers detailed metrics, customizable dashboards and is very interesting for A/B testing. If you have different target audiences, you can test different content creations to improve conversion. Tip: Follow the AdEspresso Blog for interesting cases and to stay up-to-date about everything that happens in Facebook world!
- 17. Heatmaps – Know what content visitors see Visitor recordings – Why do people drop off? Conversion funnel – Where do they drop off? Qualitative insights – Feedback polls & surveys #8 - Hotjar Get to see the big picture of your website. What are the drivers, barriers & hooks?
- 18. #8 - Hotjar Get to see the big picture of your website. What are the drivers, barriers & hooks? Want to know what are the drivers, barriers and hooks of your website? Curious to see how visitors are using your website, what content they find interesting and with which posts they interact? Hotjar literally “tracks” user behavior on your website. Using heatmaps, Hotjar visually represents clicks, interactions, scrolls, etc. You can also use it to launch a short feedback poll or survey on a webpage. With Recordings and Funnels you get to see why and where people drop off. Hotjar has integrations with tools like HubSpot and Optimizely. In short, the tool you need for conversion optimization!