The Use of Serious Games in the Corporate Sector
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The document discusses the role of serious games in corporate learning, emphasizing enhanced employee engagement and various design guidelines for effective implementation. It highlights the growing adoption of serious games within various sectors, including finance and healthcare, and presents research evidence supporting their effectiveness in improving learning outcomes and cognitive gains. Additionally, it outlines barriers to adoption and the Learnovate Centre's ongoing research on evaluating the impact of serious games in corporate contexts.
The Use of Serious Games in the Corporate Sector
- 1. Serious Games for Corporate Learning Lynda Donovan, Pedagogical Lead, Learnovate Centre Partnering industry with research to pioneer learning innovation
- 2. www.learnovatecentre.org To enhance the competitive advantage of Ireland’s learning technology industry by partnering business with world class academic research Learnovate Centre - Mission
- 3. www.learnovatecentre.org Trinity College Dublin University College Dublin Waterford Institute of Technology NUI Galway Academia 23 Industry partners trading within Ireland Industry-Led Collaboration Industry
- 5. www.learnovatecentre.org Shared Research Agenda • Augmented Reality • Intelligent Agents • Games & Virtual Worlds • Assessment Methods • Performance Analytics • Return on Investment • Intelligent Content Delivery • Location-based Learning • Hands-on Learning • Interoperability • Social Learning • Search • Personalisation Social & Informal Learning Mobile & Collaborative Learning Metrics & Assessment Immersive Learning
- 6. www.learnovatecentre.org Corporate L&D in Crisis www.learnovatecentre.org • Lack of employee engagement • Growing millennial workforce learning pulled not pushed just-in-time, just-for-me, just-enough social and collaborative authentic - learning through experience
- 7. www.learnovatecentre.org Technology Enhanced Learning Serious Games Point-of-need, personalised learning Informal/Social/Collaborative Immersive Learning Environments Smart Learning Analytics
- 8. www.learnovatecentre.org Research Brief The pedagogical evidence to support the use of serious games for corporate learning Corporate adoption of serious games The types of corporate learning for which serious games are being used Design guidelines for serious games
- 9. www.learnovatecentre.org • Pedagogy • Research evidence • Adoption and application • Barriers to adoption • Design guidelines for GBL • Pedagogy • Research evidence • Adoption and application • Barriers to adoption • Design guidelines for GBL
- 10. www.learnovatecentre.org Pedagogy and Research Evidence for GBL Key attributes of games: • Fun…Curiosity…Fantasy • Story/Challenge • Reward • Control • Collaboration
- 11. www.learnovatecentre.org Pedagogy of GBL Constructivism Experiential Learning Cognitive Apprenticeship Self-Determination Theory Social Learning Theory
- 13. www.learnovatecentre.org Meta-Analyses Research Evidence • Improvements in attitudes and engagement (Vogel 2006, Ke 2009) • Cognitive gains compared to other instructional methods (Vogel 2006, Wouters et al 2013) • Improvements in higher order learning skills (Ke 2009, Wouters et al 2013) • Improved learning outcomes (Sitzmann 2011, Wouters et al 2013) • Improvements in retention and transfer of learning (Sitzmann 2011, Wouters et al 2013)
- 14. www.learnovatecentre.org Corporate Adoption and Application Started with Large Organisations: • Deloitte • Cisco • IBM • Marriott Hotels Beginning to trickle down…
- 15. www.learnovatecentre.org Corporate Application of Serious Games • Sectors: Finance, Business, Hospitality, Healthcare • Business processes: Recruitment, Training, Marketing/Sales • Training: Compliance, Procedural, Soft-skills… • Application across employee lifecycle: Recruitment, New Hire Orientation, Skills training, Leadership training…
- 16. www.learnovatecentre.org Deloitte’s Business Simulation Game Deloitte’s Business Simulation Game Hilton Garden Inn’s Ultimate Team Play Hilton Garden Inn’s Ultimate Team Play IBM’s CityOne IBM markets products and servicesCisco’s Mind Share
- 18. www.learnovatecentre.org Compliance Training Interactive Services for a Global Financial Services Organisation
- 19. www.learnovatecentre.org Design Guidelines for Serious Games • Challenge – instructional goals, narrative • Control – no dead ends, no back-to-the-start features • Fantasy – integral relationship with learning content • Reward – commensurate with level of attainment • Impact – both affective and cognitive learning domains
- 20. www.learnovatecentre.org Barriers to Corporate Adoption • Cost – Medium fidelity game = high-end piece of eLearning – Client contact hours during design phase – Layering game engines (Sealund, Unity3D) over LMS to create new games and introduce game mechanics into existing content • Poor game design – Focus on badges, leaderboards only – No involvement of instructional designers • Disruptive innovation – Learning ≠ Fun – Integration with legacy learning infrastructures • Skills shortage
- 21. www.learnovatecentre.org Further Learnovate Centre Research • Defining appropriate metrics for evaluation of the impact of GBL on corporate business processes e.g. training • Assessment through GBL – coverage of Corporate, K-12 and Higher Education sectors
- 22. Thank you
- 23. www.learnovatecentre.org The report is available at: www.learnovatecentre.org/research- report-the-use-of-serious-games-in-the- corporate-sector donovanl@scss.tcd.ie Questions?
Editor's Notes
- #7: Gartner research indicates that only 35% of employees are engaging with the training/learning they are receiving.There is a growing millennial workforce that sees a huge disconnect between the way they interact with information in the real world and in the workplace.Authentic learning through experience and that’s where the games come in
- #8: Corporate L&D is looking to the eLearning industry to provide them with TEL solutions to address their problems and they in turn are coming to us at Learnovate to provide them with pedagogical advice and technology solutions relating to Serious Games…
- #9: In terms of serious games the research brief from our industry partners was as follows…
- #10: We conducted a SoTA report into The Use….covering the ped of serious games, the research evidence for the effectiveness of serious games in learning,…
- #11: Before we go on to look at the pedagogy and research evidence for GBL, lets consider the key attributes of games and not just computer games but any game – because learning through games is nothing new. Curiosity – cognitive and sensory, control – self determination is a powerful motivator for learning.
- #12: A key learning theory underpinning GBL is constructivism which views learners as active participants in their learning. All the learning theories below it have their roots in constructivist thinking. Experiential learning where experience leads to understanding and learning. Cognitive apprenticeship which has its roots in situated learning and authentic learning experiences. Self-determination theory – the feelings of competence and control that games elicit in players, SLT – how observation and imitation can change behavioursOther learning theories underpinning gbl their roots in constructivism
- #13: A meta-analysis combines the results of a number of research studies to identify trends or patterns
- #17: Cisco’s Mind Share – prepare employees for networking exams
- #18: Marriott Hotels’ My Marriott Hotel – recruitmentSiemens marketing and salesCoCo sim – customisable game – to teach business processes, manage stock