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The Value of Data Visualization for Data
Science Professionals
“A picture is worth thousands of lines of data,” a slight modification to the original
Frederick R. Barnard’s adage- “A picture tells a thousand words.” Visualization is
most appealing to the human brain, and this is what makes data visualization a
fundamental skill for a data science professional.
Data visualization is a technique where abstract statistical and numerical information
is translated into attributes of vision – color, shape, size, position, or motion - to
communicate, analyze, and arrive at important business decisions. Data visualization
helps organizations translate the humongous data into a form that our brains can
interpret easily, get a quick sense of the story, make decisions, and plan for the future.
Verified Market Research™
reports that the data visualization tools market will be
worth USD 11.79 bn globally by 2028, growing at 10.4 percent CAGR.
Data visualization: The what and why for
an organization
Human brain can process images 60,000 times faster than texts!
Data visualization is a skill that all organizations have started to appreciate. They look
up to data scientists to explain the processes and results more easily with visualization.
It is useful for data cleaning, structure data, detecting outliers, identifying trends, spot
patterns, understanding clusters, evaluating output, and presenting results.
Take a look at the big data visualization sample images here.
In an organization, a data science professional, or a data scientist, in particular, have to
simplify a project to make it understandable for the stakeholders, business leaders, and
clients. To get a ‘buy-in’ for a project, data visualization will be beneficial. It could
involve a simple usage of PowerPoint presentations, Jira, or Lucid charts. We have
covered some of the different types of data visualization used by professionals here.
Source : https://dbinform.com/wp-content/uploads/2019/11/diveport.pdf
So, data visualization is becoming a critical skill for today’s professionals.
Data visualization: A critical skill for data
science professional
The goal is to turn data into information, and information into insight ―Carly
Fiorina
Data visualization skill is a must to have to present the insights derived from data to
fellow workers, non-technical team, stakeholders, and business holders. With this
skill, one can –
 Make data more accessible and less confusing
 Tackle business problems and find solutions in a timely manner
 Use pie charts, scatter plots, line plots, heat maps, bar charts, etc.
 Manage humongous business data in a clear and cohesive manner
 Make data work for the organization
With data visualization, data science professionals can emphasize on data, make large
datasets coherent, compare different pieces of data, reveal data at multiple levels of
detail, and think about the substance of the information. In brief, complicated
processes and business results can be explained easily with it.
Moving forward, let’s understand the tools data scientists and big data analysts use.
Here are a few of the popularly used data visualization tools.
5 commonly-used data visualization tools
for business
Data visualization tools help businesses visualize the data generated by business
processes and create dashboards to track the data.
You may be also interested in Best BI tools widely applicable for data visualization.
Tableau
It is an open-source platform where data can be incorporated from a spreadsheet or
entered manually. Tableau helps to create simple charts for interactive visualization to
analyze big data and events.
Sisense
It is the AI-powered analytics platform where a set of APIs is used to generate data
visualizations and actionable analytics. It is highly customizable and available both in
the cloud and on-premise. This tool is used to visualize large amounts of data and help
businesses gain insights.
Visme
It is mainly used to create visual brand experiences such as emails, reports, e-books,
animations, and flyers. It can pull data from several resources to generate illustrations,
presentations, and infographics.
Google Data Studio
It is a cloud-based platform that imports data from multiple sources such as Google
Analytics or Google Ads. It incorporates automated reporting and interactive
dashboards.
iDashboards
It is an application that can combine data from more than 160 sources and offers
hundreds of chart and design options. It also uses real-time data feeds and helpful for
real-time operational intelligence.
Data visualization: Uses
Data visualization can be used for all businesses irrespective of their sizes - small,
medium, or large. It is used across industry verticals such as logistics,
telecommunications, manufacturing, retail, government, BFSI, healthcare, life
sciences, media and entertainment, travel and hospitality, education, energy, and
utilities.
Not to mention, visualization can be used across all the business functions such as
human resources, marketing, finance, and operations. Data visualization: Case studies
Case study 1: Making data actionable at Uber
1. UBER USES DATA VISUALIZATION TOOLS
Uber handles billions of GPS points every day posing a typical challenges for real-
time mapping visualization. You can see the data visualization crafted by Uber’s big
data engineering team to show traffic per street with and without UberPool. It clearly
demonstrates their ability to make cities smarter by reducing traffic.
Source: https://eng.uber.com/data-visualization-intelligence/
Left: SF without UberPool experiences traffic congestion downtown.
Right: POOL moves the same number of people in smarter way.
Case study 2: COVID-19 Event Risk Assessment Planning
2. PANDEMIC STATISTICS USING DATA VISUALIZATION
This map shows the risk level of attending an event considering the event size and
location. The risk level is nothing but the estimated chance that there will be at least
one COVID -19 positive individual at an event.
One can reduce the risk by wearing a mask, maintaining social distancing, and
gathering outdoors in smaller groups.
Source: https://covid19risk.biosci.gatech.edu/
Conclusion:
As industries accelerate their digitalization process, they are tapping the power of data
analytics at every step as they can. In this effort, if industries can pair it with data
visualization, it can help them to become more focused on business decisions.
However, there may occur advanced analytics issues, predictive model errors, or
misuse of statistics when there is a lack of expertise. As a result, industries seek data
science professionals who can explore their business data with full confidence and
avoid errors.
If data visualization is your forte, then you are the data science professional the
industry seeks. Claim high-level jobs by becoming a globally-recognized data
professional with DASCA’s data science certifications today.

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The Value of Data Visualization for Data Science Professionals.pdf

  • 1. The Value of Data Visualization for Data Science Professionals “A picture is worth thousands of lines of data,” a slight modification to the original Frederick R. Barnard’s adage- “A picture tells a thousand words.” Visualization is most appealing to the human brain, and this is what makes data visualization a fundamental skill for a data science professional. Data visualization is a technique where abstract statistical and numerical information is translated into attributes of vision – color, shape, size, position, or motion - to communicate, analyze, and arrive at important business decisions. Data visualization helps organizations translate the humongous data into a form that our brains can interpret easily, get a quick sense of the story, make decisions, and plan for the future. Verified Market Research™ reports that the data visualization tools market will be worth USD 11.79 bn globally by 2028, growing at 10.4 percent CAGR. Data visualization: The what and why for an organization Human brain can process images 60,000 times faster than texts! Data visualization is a skill that all organizations have started to appreciate. They look up to data scientists to explain the processes and results more easily with visualization. It is useful for data cleaning, structure data, detecting outliers, identifying trends, spot patterns, understanding clusters, evaluating output, and presenting results. Take a look at the big data visualization sample images here.
  • 2. In an organization, a data science professional, or a data scientist, in particular, have to simplify a project to make it understandable for the stakeholders, business leaders, and clients. To get a ‘buy-in’ for a project, data visualization will be beneficial. It could involve a simple usage of PowerPoint presentations, Jira, or Lucid charts. We have covered some of the different types of data visualization used by professionals here. Source : https://dbinform.com/wp-content/uploads/2019/11/diveport.pdf So, data visualization is becoming a critical skill for today’s professionals. Data visualization: A critical skill for data science professional The goal is to turn data into information, and information into insight ―Carly Fiorina
  • 3. Data visualization skill is a must to have to present the insights derived from data to fellow workers, non-technical team, stakeholders, and business holders. With this skill, one can –  Make data more accessible and less confusing  Tackle business problems and find solutions in a timely manner  Use pie charts, scatter plots, line plots, heat maps, bar charts, etc.  Manage humongous business data in a clear and cohesive manner  Make data work for the organization With data visualization, data science professionals can emphasize on data, make large datasets coherent, compare different pieces of data, reveal data at multiple levels of detail, and think about the substance of the information. In brief, complicated processes and business results can be explained easily with it. Moving forward, let’s understand the tools data scientists and big data analysts use. Here are a few of the popularly used data visualization tools. 5 commonly-used data visualization tools for business Data visualization tools help businesses visualize the data generated by business processes and create dashboards to track the data. You may be also interested in Best BI tools widely applicable for data visualization. Tableau It is an open-source platform where data can be incorporated from a spreadsheet or entered manually. Tableau helps to create simple charts for interactive visualization to analyze big data and events. Sisense It is the AI-powered analytics platform where a set of APIs is used to generate data visualizations and actionable analytics. It is highly customizable and available both in the cloud and on-premise. This tool is used to visualize large amounts of data and help businesses gain insights. Visme
  • 4. It is mainly used to create visual brand experiences such as emails, reports, e-books, animations, and flyers. It can pull data from several resources to generate illustrations, presentations, and infographics. Google Data Studio It is a cloud-based platform that imports data from multiple sources such as Google Analytics or Google Ads. It incorporates automated reporting and interactive dashboards. iDashboards It is an application that can combine data from more than 160 sources and offers hundreds of chart and design options. It also uses real-time data feeds and helpful for real-time operational intelligence. Data visualization: Uses Data visualization can be used for all businesses irrespective of their sizes - small, medium, or large. It is used across industry verticals such as logistics, telecommunications, manufacturing, retail, government, BFSI, healthcare, life sciences, media and entertainment, travel and hospitality, education, energy, and utilities. Not to mention, visualization can be used across all the business functions such as human resources, marketing, finance, and operations. Data visualization: Case studies Case study 1: Making data actionable at Uber 1. UBER USES DATA VISUALIZATION TOOLS Uber handles billions of GPS points every day posing a typical challenges for real- time mapping visualization. You can see the data visualization crafted by Uber’s big data engineering team to show traffic per street with and without UberPool. It clearly demonstrates their ability to make cities smarter by reducing traffic. Source: https://eng.uber.com/data-visualization-intelligence/
  • 5. Left: SF without UberPool experiences traffic congestion downtown. Right: POOL moves the same number of people in smarter way. Case study 2: COVID-19 Event Risk Assessment Planning 2. PANDEMIC STATISTICS USING DATA VISUALIZATION This map shows the risk level of attending an event considering the event size and location. The risk level is nothing but the estimated chance that there will be at least one COVID -19 positive individual at an event. One can reduce the risk by wearing a mask, maintaining social distancing, and gathering outdoors in smaller groups. Source: https://covid19risk.biosci.gatech.edu/
  • 6. Conclusion: As industries accelerate their digitalization process, they are tapping the power of data analytics at every step as they can. In this effort, if industries can pair it with data visualization, it can help them to become more focused on business decisions. However, there may occur advanced analytics issues, predictive model errors, or misuse of statistics when there is a lack of expertise. As a result, industries seek data science professionals who can explore their business data with full confidence and avoid errors. If data visualization is your forte, then you are the data science professional the industry seeks. Claim high-level jobs by becoming a globally-recognized data professional with DASCA’s data science certifications today.