The Value of Search Engine Optimization

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The document discusses the importance of search engine optimization (SEO) and how to effectively implement SEO strategies. It outlines the goals of SEO as increasing new visitors, ROI, and conversions. The basics of SEO are then described, including keyword research, optimized titles/metadata, content development, site architecture, link marketing, and social media optimization. Specific tactics are provided for each basic element of an SEO campaign.

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