Taking Your Website to the Next Level
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This document discusses how businesses can take their websites to the next level. It emphasizes that a website should be treated as part of a business and should be regularly measured and optimized. It also stresses the importance of understanding website audiences and goals. Additionally, the document covers topics like search engine optimization, social media, website design best practices, and marketing strategies.
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Editor's Notes
- #5: The web is full of conflict
- #6: The web is full of conflict
- #7: The web is full of conflict
- #8: The web is full of conflict
- #9: Tactics are doing things right; strategy is doing the right things.
- #15: 20 minutes
- #18: Four things to look at: * number of visits (for trends) * top content * search keywords * referring sites
- #23: your visitors are there for the content what you want vs. what they want they don’t care how you organize your business why should they care?
- #26: 50 min
- #27: 50 min
- #28: 50 min
- #29: concise, scannable, action-oriented
- #38: presentation of content on the site
- #39: presentation of content on the site
- #40: presentation of content on the site
- #44: 1:50
- #51: Be remarkable and your business will market itself
- #52: Yahoo was someone’s bookmarks - Google is the Restaurant referral analogy Provide value and people will want to link to you
- #53: 2:35