Designing using Data
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The document discusses the evolving role of design in the context of data-driven decision-making, emphasizing the shift from traditional design to problem-solving through experiments and informed choices. It highlights the importance of understanding user behavior and creating valuable experiences through solid content and strategy. Key insights from industry leaders underscore the necessity of aligning design with business objectives and continuous adaptation in the design process.
Designing using Data
- 1. DESIGNING using data Sarah Parmenter Future Insights Live - Las Vegas, 2014
- 3. MAY 2010
- 6. βJohn Maeda Design is no longer the killer differentiator.
- 7. Instincts are experiments. Data is proof.
- 8. HTML & CSS JAVASCRIPT & PHP A CMS OF SOME KIND RESPONSIVE DESIGN SASS our jobs COPYWRITING USER EXPERIENCE KNOWLEDGE INFORMATION ARCHITECTURE
- 11. DATARESEARCH
- 12. our value
- 13. ββ¦become an expert to facilitate the most productive conversation you can have.β β Kevin Hoffman An Event Apart 2014
- 14. β Tim Brown, IDEO βMany designers who are skilled technicians, craftsmen, or researchers have struggled to survive in the messy environment required to solve todayβs complex problems. They may play a valuable role, but they are destined to live in the downstream world of design execution.β
- 16. why?
- 17. ββ¦get everyone on the same page, not thinking through preference.β β Samantha Warren An Event Apart 2014
- 18. Lasting Value
- 19. β¦is that part of my job?
- 20. βZora Neale Hurston βResearch is formalised curiosity. It is poking and prying with a purposeβ
- 23. β Federico Holgado Mailchimp βNobody has an excuse to make an uninformed decision anymore.β
- 24. Intuition
- 26. 2-3 times more
- 29. 5000
- 31. β Aarron Walter Mailchimp ββ¦designers go from decorators to problem solvers.β
- 32. strategy
- 33. β(if) a strategy canβt predict outcomes, our strategy is broken.β β Jared Spool An Event Apart 2014
- 41. Vanity Metrics
- 42. hits
- 43. total signups
- 44. page views
- 45. number of visits
- 46. unique visitors
- 49. β Seth Godin βMaking your numbers go up (any numbers--your bmi, your blood sugar, your customer service ratings) is pointless if the numbers aren't related to why you went to work this morning.β
- 50. track people & their habits.
- 51. βWe donβt design for browsers. We design for people.β β Jeffrey Zeldman An Event Apart 2014
- 52. targeting
- 55. common link? What is the
- 57. personas
- 62. βThe best UX strategists create delight by working in the intersection of business and design.β β Jared Spool An Event Apart 2014
- 63. βExperiment led design may happen outside of normal work.β β Kevin Hoffman An Event Apart 2014
- 72. 3 MONTHS
- 73. FULL HOUSE
- 83. DIGITAL STRATEGY
- 87. Facebook posts get half their reach within 30 minutes of being published. http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/
- 98. UX DESIGN
- 99. CONTENT
- 100. βSolid content and good design adds value to (an) experience.β β Jared Spool An Event Apart 2014
- 101. WHERE?
- 102. CALL TO ACTION
- 103. 200%
- 105. VISUAL MEDIA
- 106. content ο¬rst
- 112. ITERATIVE WORKING
- 113. βBeing flexible in your approach to design is what is really valuable. β β Jason Santa Maria An Event Apart 2014
- 119. browserstack
- 124. 1 2 3 4 5 6
- 126. HUMAN LANGUAGE
- 127. β Frank Zappa βA mind is like a parachute. β¨ It doesnβt work if it is not open.β
- 128. START TODAY
- 129. thank you @sazzy